Preparing the Apple TV's viewers for the weekend, Apple on Friday night patched its media hub to version 2.0.1.

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By integrating digital video recording (DVR) features into Apple TV, Apple stands to transform its niche media hub business into a serious growth driver worth over a billion dollars annually, according to one Wall Street analyst.

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A series of Apple patent filings published this week reveal a version of the Apple TV media device capable of browsing and recording live television programming in addition to serving up pre-aired content from the company's iTunes Store.

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BBC appears posed to begin offering UK residents a Web-based beta of its iPlayer for Apple Inc.'s iPhone, and may also be working on a native version of the software. Meanwhile, Sony has revealed that it's hard at work on a Blu-ray based competitor to Apple TV.

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While Apple appears to be ready to unleash its iPhone SDK to developers, the version that arrives next week may be far from final. Meanwhile, the company last quarter crept its way onto the list of the world's Top 10 handset vendors. And it appears as if the iTunes operator will fall short of meeting claims to have 1000 movies available for rent by month's end.

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Apple on Thursday released a minor update to iTunes and also vowed to offer Apple TV and iTunes users the treat of a low-cost movie rental each week.

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The most obvious new feature of Apple TV is its ability to rent iTunes movies, including a new selection of HD flicks that turned up on the iTunes Store in the last 48 hours. Here's a look at how Apple's rental solution prices out against rival services in terms of prolonged cost, as well as a comparison of picture quality of Apple's HD downloads when viewed side-by-side against other high-def content sources such as HD Cable and Blu-ray.

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Apple is keeping itself busy. Along with the 10.5.2 update to Mac OS X Leopard and a new reference release of Aperture 2.0, the company quietly made available the free new "Take Two" software upgrade for Apple TV on Tuesday. Here's a look at how Apple TV compares as a living room media player and source of HDTV content, what's new in the software upgrade, and how well the device achieves its goal of bringing iTunes media to home theaters in its second try at inventing itself.

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Apple on Tuesday quietly released its much-anticipated Apple TV "Take 2" software update, which introduces a brand new on-sreen interface and allows users to rent high definition movies directly from their widescreen TVs.

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Rumors of an impending gaming initiative from Apple received a shot in the arm this past weekend with the company filing for an extension to its namesake trademark that would embody both handheld and console-based gaming entertainment systems.

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A new and discrete patent filing on the part of Apple Inc. portrays previously undisclosed versions of the company's Apple TV set-top-box software and remote control that make extensive use of widgets to facilitate everything from online chat to ordering concert tickets during a concert broadcast.

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Apple said Wednesday that it has started to ship the first batch of its new ultra-thin MacBook Air notebooks, but added that it will need a bit more time before rolling out its much-anticipate Apple TV "Take 2" software update.

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Google is warning iPhone users about the effects of Apple's v1.1.3 firmware update on Gmail. Meanwhile, EA has announced plans to bring its "Spore" title to the Mac later this year. And BBC is strongly considering offering its iPlayer web video service through the revamped version of Apple TV.

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Wall Street's usual suspects have started to weigh in on Apple's Macworld announcements, with most speaking favorably of what company chief executive Steve Jobs laid out on Tuesday. However, at least one analyst was skeptical about the potential for the new MacBook Air.

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In a pair of interviews following his Macworld keynote address on Tuesday, Apple chief executive spoke of his firm's two-year initiative to develop the world's thinnest notebook and also weighed in on the iPhone in China, Amazon's Kindle and Google's Android mobile platform.

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After suffering a year of media mockery and consumer indifference, Apple TV is poised to leverage its tight integration with iTunes to jump to the front of the line in living room media rentals. The best news: existing early adopters will gain all the new features via a software update without needing to replace or upgrade their existing hardware.

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Living up to its promise from its last-minute site update, Apple on Tuesday evening posted the streaming QuickTime feed of its Macworld San Francisco 2008 keynote speech by company chief Steve Jobs.

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Steve Jobs released a flurry of new product offerings in the Macworld Expo Keynote, along with upgrades and updates that touched the entire Apple product lineup from Macs to iPhones and the iPod Touch to Apple TV and iTunes.

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As expected, Apple on Tuesday announced iTunes Movie Rentals featuring movies from all the major movie studios including 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount, Universal Studios Home Entertainment, Sony Pictures Entertainment, Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema.

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Presenting at the Macworld Expo on Tuesday, Apple unveiled an all new version of its Apple TV software that allows movie fans to rent movies on the iTunes Store directly from their widescreen TV, and also lowered the price of Apple TV hardware to just $229.

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