Topic: Future Hardware
03/02/2015, 02:03 pm
Apple recently extended its trademark protection in Switzerland to include automobiles, but such filings are far from new and odds are that the company is working to cover its nascent CarPlay initiative, rather than the much-ballyhooed Apple Car.
03/02/2015, 08:03 am
The latest magazine to offer a closer look at the Apple Watch comes from Hong Kong, where a series of photos in the publication "East Touch" show off different models and watch band combinations for men.
03/01/2015, 07:03 pm
Following cover stories in major publications across China, France and the U.S., Apple Watch made its big UK debut on Sunday with a three-page spread in widely circulated fashion magazine Style.
03/01/2015, 04:03 pm
Apple will offer a low power mode on Apple Watch to help boost it through longer days, according to a new report that also takes a stab at dispelling rumors that the company may have elected to all some long-rumored sensors last minute.
02/27/2015, 11:02 am
Apple is already attempting to eliminate the need for consumers to carry a wallet and may soon extend its assault to the second pat of the venerable three-pat technique, as Apple chief executive Tim Cook said this week that the company designed its forthcoming Apple Watch to replace electronic car keys and fobs.
02/27/2015, 09:02 am
Apple's marketing blitzkrieg for the upcoming Apple Watch has made it to the pages of Vogue Paris, with the latest edition of fashion's holy scripture blessing the new device with a two-page spread that calls the Watch "a small revolution" ready to impress.
02/26/2015, 09:02 am
Imagination Technologies, the company who designs the graphics processors used in Apple's A-series chips, unveiled the PowerVR GT7900 on Thursday, a so-called "super-GPU" that will power affordable game consoles, and could be a candidate for a future Apple TV refresh.
02/25/2015, 01:02 pm
As the April launch of the Apple Watch fast approaches, Apple has taken out a major 12-page ad in the latest issue of fashion magazine Vogue, and also included a video version in the digital iPad edition.
Rumor: Tim Cook reveals waterproofing on Apple Watch has improved since unveiling, can be worn in shower
02/25/2015, 10:02 am
Apple Chief Executive Tim Cook was reportedly overheard telling a retail employee in Germany that he wears his Apple Watch in the shower, which would suggest that the water resistance of the wrist-worn device has changed since it was first announced last year.
02/25/2015, 08:02 am
In yet another sign that the forthcoming Apple Watch is poised to shake up the wearables market in a big way, the average smartwatch sold in 2014 for just over half of the Apple Watch's $349 starting price.
02/23/2015, 08:02 am
With its latest recruiting efforts, Apple is allegedly targeting "experts in next-generation technology" from rival Samsung, offering raises and competitive benefits to lure talent to California.
02/19/2015, 03:02 pm
In yet another sign of how Apple may market its upcoming wearable device to the high-end fashion market, the Apple Watch is rumored to be featured in a display inside Paris's Galeries Lafayette.
02/19/2015, 01:02 pm
A123 Systems, which filed a lawsuit this month accusing Apple of unfairly poaching its engineers, is best known for creating large lithium-ion batteries used in futuristic high-performance electric automobiles, a specialty that may have played a key role in Apple's interest in its employees.
02/18/2015, 05:02 pm
Supermodel Candice Swanepoel, best known for her work as a Victoria's Secret Angel, will be the first woman to don the upcoming Apple Watch in a U.S. magazine cover shoot with the March issue of women's lifestyle magazine SELF, suggesting Apple is quickly expanding marketing efforts beyond fashion and into fitness tracking.
02/18/2015, 01:02 pm
Following a five-year run in Detroit that saw him inexplicably chosen to oversee General Motors, longtime telecom executive Dan Akerson has elected to weigh on in Apple's possible entry into the carmaking arena, saying that Cupertino has "no idea what they're getting into."
02/17/2015, 11:02 am
Apple may be planning an expansion of its Touch ID fingerprint authentication technology to its portable computers and peripherals in advance of a larger Apple Pay rollout, according to a Tuesday report out of Taiwan.
02/17/2015, 09:02 am
In a concept similar to Samsung's Gear VR, Apple has been awarded a patent for a device that would allow an iPhone to serve as the display for a portable virtual reality headset.
5M+ Apple Watch units to be built for launch, 18k gold 'Edition' could be Apple's most expensive product ever
02/17/2015, 08:02 am
Apple and its suppliers are gearing up for the debut of the Apple Watch in April, with the company reportedly ordering between 5 million and 6 million units with prices ranging from $349 to thousands of dollars.
02/16/2015, 10:02 pm
In designing its first wearable device in the Apple Watch, Apple looked to incorporate a variety of highly advanced health functions with an eye on creating a holistic monitoring device, but ultimately scrapped those plans due to technological and regulatory hurdles.
02/14/2015, 10:02 am
In the latest high-profile claim surrounding Apple's rumored electric car project, Reuters on Saturday cited sources who believe the company has been interacting with automotive suppliers and car manufactures in an attempt to learn how to develop an autonomous car.