Apple marketing chief Phil Schiller has publicly come to the defense of the $329 entry price of the iPad mini, saying he believes customers are willing to pay for quality that rivals like Amazon and Google don't offer.

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While Apple surprised with the announcement of a new fourth-generation iPad this week, the company may quickly update the product once again with a thinner and lighter model early next year, one insider believes.

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Even before Apple opens its virtual doors to iPad mini preorders, one analyst claims low yield rates from the company's display makers could put the tablet in short supply ahead of the lucrative holiday shopping season.

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Apple's new iPad mini delivers the same resolution as iPad 2 in a smaller 7.9 inch form factor that's two thirds the price of the latest iPad. Here's a look at how the company accomplished this feat.

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It was announced on Tuesday that the new iPad mini is compatible with Apple's Siri voice recognizing assistant, however owners of the now long-in-the-tooth iPad 2 still won't be able to access the feature.

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When Apple announced the iPad mini on Tuesday, it made special note of the thin bezel surrounding the device's 7.9-inch screen, a design feature that caused some concern as it may welcome inadvertent touch events during one-handed use.

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A number of third-generation iPad owners who recently purchased their device only to find out on Tuesday that their tablet is now obsolete, are reporting that certain Apple Stores are allowing swaps for the new fourth-generation model.

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Apple's website was quickly updated on Tuesday with the full keynote presentation of its new iPad mini, as well as a video extolling the features of the new $329 device.

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Apple Senior Vice President of Worldwide Marketing Phil Schiller took the wraps off the much-anticipated iPad mini on Tuesday, with the new device featuring a 7.9-inch display, a slim and lightweight 7.2 mm body and a starting price point of $329 for a 16-gigabyte Wi-Fi-only model.

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Just six months after the third-generation iPad debuted, Apple has launched a new fourth-generation model with a faster A6X processor, FaceTime HD camera and Lightning connection port.

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Sales of the iPad have topped 100 million in less than two years, Apple announced on Tuesday.

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Apple on Tuesday unveiled a new version of iBooks that adds new features such as sharing of content through social networks, a new scrolling theme, and new language support.

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The new iOS 6 mobile operating system is now installed on more than 200 million iPhones, iPads and iPod touches, Apple announced on Tuesday.

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With just a few hours to go before the anticipated unveiling of the "iPad mini," yet another series of components have leaked, this time purporting to show the Wi-Fi-, Bluetooth and GPS antennas.

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Coming just hours ahead of a special event at which Apple is expected to unveil a 7.85-inch "iPad mini," photos show what is claimed to be the screen of an as-yet-unannounced full-size iPad, revealing a larger hole for the front-facing camera.

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At its media event on Tuesday, Apple reportedly plans to make a point of showcasing how its new, smaller iPad will be particularly useful in the classroom.

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A pair of images published on Sunday claim to show two Lightning dock connectors, one for Apple's much-rumored iPad mini and another bound for the fourth-generation 9.7-inch iPad.

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A preliminary breakdown of expected component and manufacturing costs finds that Apple is likely to spend $195 to $254 in building the various models of its rumored 7.85-inch iPad, and is projected to sell the tablets at lower-than-usual margin rates

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An image released on Saturday claims to show a slightly modified third-generation iPad with a Lightning connector port, possibly pointing to an imminent release of the rumored device as part of Apple's move to bring parity across its iDevice lineup.

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The appearance of the yet unreleased "iBooks 3.0" as a requirement for certain titles in Apple's iBookstore suggests the company will soon update its ebook client app for iOS, likely in conjunction with the release of iPad mini.

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