The new Apple TV delivers 1080p video along with the features and revamped user interface of "Software Update 5," a free update to existing second generation Apple TV users.
Amazon's new Kindle Fire represents the company's first device to move beyond black and white ebook readers and into the realm of apps, music, videos and magazines, delivered using a color touchscreen.
Apple's iPhone 4S, at first glance, seems largely to be a refreshed iPhone 4. It is, but it also is not, thanks to three powerful new features that transform what has been the world's most popular smartphone into a vastly improved new version of itself.
Last year at its "Back to the Mac" event, Apple launched a revamped pair of 11 and 13 inch MacBook Air models that borrowed hardware details from the iPad. This year, the company's duo of light and thin notebooks get some notable hardware enhancements but also benefit significantly from Mac OS X Lion, which incorporates a variety of iPad software features.
Apple's new iPad 2 is currently so popular that it's difficult to buy. Along with its impressive hardware however, there are a few weak spots and a couple rough edges in its current software release.
Apple's revised 13, 15 and 17 inch MacBook Pros deliver Intel's blazing fast new Sandy Bridge Core i5 and i7 CPUs, new AMD Radeon HD (formerly ATI) dedicated graphics performance on the high end and a new high speed Thunderbolt port, resulting in the fastest notebooks currently available while inheriting the long battery life, the strong, minimalist unibody construction, and the environmentally friendly design of previous year's models.
At its "Back to the Mac" event, Apple launched a revamped 13-inch MacBook Air and an entirely new 11-inch MacBook Air as products combining the company's MacBook line with lessons learned in iPad development.
The new, improved, $99 Apple TV is a step in the right direction for the set-top box famously referred to as Apple's "hobby," but the incremental upgrades it offers are, for now, just a tease of bigger and better things to come for the platform.
Apple's latest iMacs retain the same external design while moving to faster RAM, more capable Core i3, i5 and i7 CPU options, improved graphics performance and an enhanced SD Card slot.
Apple's new Magic Trackpad offers desktop Mac users a multitouch trackpad alternative to the mouse, designed to match its super slim aluminum keyboard.
Apple's newest entry-level Mac recently received a full hardware makeover, with a wider but flatter aluminum unibody shell, integrated power supply, built in HDMI for home theater applications, and a greener more efficient design.
Apple's revised 13, 15 and 17 inch MacBook Pros deliver new NVIDIA GeForce 320M/330M dedicated graphics performance and CPU options that include Intel's new Arrandale Core i5 and i7, while inheriting the long battery life, the strong, minimalist unibody construction, and the environmentally friendly design of last year's models.
The iPad is not a big smartphone nor a scaled down laptop. It's not really like any tablet that's come before it. And for this reason, it will delight users ready for something new, and confuse and upset people who expect it to be something old and familiar.
Apple's latest high-end iMac gets a stunning, huge, cinematic 16:9 27" screen, fast Core i5 and i7 CPU options, a standard wireless keyboard and Magic Mouse, a staggering 16GB RAM capacity, a new video input feature, and an environmentally friendly design at all a new lower price.
Apple's new 13-inch MacBook delivers a lower cost option to the company's MacBook Pro line of aluminum notebooks, while providing a similar unibody construction, much improved display, glass trackpad, and environmentally friendly design.
Apple has broken its decade-long chain of terrible mouse designs with the new multitouch, wireless Magic Mouse, although its multitouch features are somewhat limited in functionality.