Apple took its latest "Start something new" Internet ad campaign global on Wednesday, highlighting digital works of art created through a synergy of iOS and Mac hardware and third-party software.
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The outlook remains murky for Apple's anticipated "A9" processor, expected to arrive in its 2015 iPhone, with a pair of new reports disagreeing on whether Samsung or TSMC will build the bulk of next-generation chips.
In 2014, the world's journalists, investors and software developers all collectively discovered they'd been disastrously wrong about Apple in 2013. And with good reason.
In attempt to make its controversial film "The Interview" available to view on Christmas Day, Sony Pictures reportedly pursued a deal with Apple that was brokered by the White House itself, but the timetable to place it on iTunes was apparently too aggressive.
After Taiwan Semiconductor Manufacturing Co. reportedly built the majority of A8 chips for the iPhone 6 and iPhone 6 Plus, Apple is said to have begun turning back to Samsung for its next-generation "A9" processor, which is expected to power the company's 2015 iPhone lineup.
The iPhone continues to make inroads into the world of professional photography, with one White House cameraman selecting Apple's 5.5-inch iPhone 6 Plus as his weapon of choice when chronicling the unveiling of this year's Christmas decorations at 1600 Pennsylvania Avenue.
A new rumor suggests that Apple has struck a major new agreement with its chief rival, Samsung, in which the South Korean electronics maker will produce most of Apple's custom A-series processors for iPhone and iPad starting in 2015.
Apple shares closed Tuesday at an all time high of $106.74, following the market's digesting of recent earnings reports, the well received launches of a series of new products and new details outlined in the company's 10-K report yesterday.
Though the A8 chip was recently unveiled in the iPhone 6, Apple is said to already be lining up deals for next year's presumed "A9" processor, which will reportedly be manufactured with a 14-nanometer process by longtime partner Samsung.
Photographer Austin Mann on Wednesday posted an in-depth look at the camera hardware and software suite offered with Apple's iPhone 6 and 6 Plus, taking the handsets to Iceland in a shootout against last year's iPhone 5s.
Key component partner and fierce rival Samsung has reportedly wedged its way back into Apple's supply chain for the next iPhone, as the South Korean company will allegedly be one of three companies supplying dynamic random-access memory for the "iPhone 6."
Apple on Monday revealed the initial lineup for its eighth annual iTunes Festival in London, which is scheduled to kick off in September with big-name performers Maroon 5, Pharrell and Calvin Harris joining legends Blondie, Robert Plant and more at the historic Roundhouse theater.
After announcing cooperation with the White House's "SupplierPay" initiative, Apple on Friday released domestic supply chain expenditure figures for the first time, saying it spent more than $3 billion with over 7,000 U.S. suppliers last year.
Samsung Electronics and Globalfoundries are reportedly planning to begin building 14-nanometer mobile chips in small quantities at a New York-based facility in early 2015, which could set the stage for the team to begin building "A9" chips for Apple, according to a new report.
As IBM secretly mulls plans to sell off its increasing outdated processor chip fabs in New York and Vermont, a new wave of mobile chip developers--led by Apple, ARM and Qualcomm--are hiring away many of the top chip designers of the once leading firm.
Rapper Kanye West continued his French charm offensive on Friday, once again panning Apple's approach to recruiting talent for its annual iTunes Festival, and in the process revealing that the iPhone maker compensates performers with increased promotional space in the iTunes store rather than cash.
Apple CEO Tim Cook dropped in on the Austin, Texas facility that manufactures the new Mac Pro on Thursday, watching as technicians assembled the powerful desktop computers before expressing his appreciation for the new "Made in the USA" approach.
When luxury auto marque Bentley released a short documentary highlighting the new Mulsanne sedan earlier this week, it chose to shoot and edit the entire sequence on Apple's iPhone 5s and iPad Air -- with a little help from third-party gear. AppleInsider has the details of what equipment Bentley used to create the visually stunning piece.
Rigid glass touchscreens may give way to bendable, foldable portable displays in the future, thanks to utilizing graphene -- an advanced technology that has generated interest from Apple, Samsung and others.
Despite being fierce competitors and opponents in the courtroom, Apple and Samsung remain important partners, with Samsung reportedly supplying more than half of all high-resolution Retina displays for Apple's full-size iPad last quarter.
Apple might be looking to lend a helping hand to those who are particularly prone to sunburns or are otherwise sensitive to harmful UV rays, as one analyst believes that the company will include new UV exposure sensors in its so-called "iWatch."
Ahead of the iTunes Festival at SXSW in Austin, Tex., Apple SVP of Internet Software and Services Eddy Cue discussed what it meant to bring the event stateside after being a London exclusive for seven years.
In a lawsuit filed against Apple and Samsung on Monday, ZiiLABS, a subsidiary of A/V solutions giant Creative Technology, claims the companies infringed on ten U.S. patents, many of which deal with graphics processing.
When the iTunes Festival at SXSW kicks off tonight, marking its debut in the U.S., fans will be able to view acts Coldplay, Imagine Dragons and London Grammar live on Vevo for iOS and Apple TV, as well as in Apple's Safari browser for Mac.
Contrary to recent rumors, Samsung has won the contract to produce Apple's next-generation A-series processor and will do so at the same Texas facility that churns out the 64-bit A7 at the heart of the iPhone 5s and iPad Air, according to a new report from South Korea.
With just days remaining until London Grammar takes the stage to open the first iTunes Festival ever held in the U.S., Apple has added a new iTunes Festival channel to Apple TV with a performance lineup and information on every act.
While rumors of a partnership between Apple and Taiwan Semiconductor Manufacturing Co. have lingered for years, yet another report on Wednesday claims once again that the Taiwanese chipmaker is now producing chips for the company -- namely a next-generation "A8" processor for the 2014 iPhone.
Tim Cook to shareholders: iPhone 5s & 5c outpace predecessors, Apple bought 23 companies in 16 months
Apple's chief executive Tim Cook sat alone onstage as he presided over the company's annual shareholder meeting, fielding questions and detailing various aspects of his company's business. Among the topics he discussed were sales of the latest iPhone models, Apple's pace of acquisitions, and the growth of Apple TV.
Grammy-nominated West Coast rapper Kendrick Lamar is set to headline the second day of next month's iTunes Festival in Austin, Texas, the latest lyrical luminary to appear at the event's U.S. debut.
Apple's first-ever iTunes Festival in the U.S., at this year's SXSW festival in Austin, Tex., will feature legendary grunge rockers Soundgarden, it was announced on Wednesday.
Music fans in the U.S. will finally get a chance to attend Apple's iTunes Festival as the company announced on Wednesday that the free concert event will come to 2014 edition of the annual SXSW conference in Austin, Texas.
Payments services company Square on Tuesday announced a new partnership with Whole Foods Market that will see the rollout of iPad-based Square Stands at select grocery store locations nationwide.
Apple is reportedly set to begin moving into its new "Americas Operations Center" in Texas's capital city after spending just over $27 million on the project's initial stage.
A trio of semiconductor product packaging companies have reportedly been tapped by Apple to help supply the company's next-generation "A8" mobile processor, according to a new rumor.
Apple Chief Executive Tim Cook sat down for an interview with ABC News about the 30th anniversary of the Mac, but the conversation naturally delved into other subjects like future products, on which the CEO was unsurprisingly tight-lipped.
While Apple's new American-mac Mac Pro desktop is backordered on the company's retail store until at least February, one of its brick-and-mortar retail partners says it currently shipping out a limited supply of both standard retail configurations. [Update: all have sold out]
Production of Apple's new professional desktop is said to be heavily constrained, with representatives indicating that the company's retail stores will not stock the machine until at least March.
As promised, Apple on Thursday initiated sales of its highly-anticipated Mac Pro desktop, with some orders placed through the company's digital storefront shipping by Dec. 30. Supplies appear extremely limited out of the gate, however, with custom configured models showing delivery dates into February.
Rather than serving as an alternative to Samsung for production of Apples A-series chips, GlobalFoundries may just serve as a subcontractor for Samsung itself in producing chips for the iPhone and iPad, according to a new report.
Apple will reportedly add a second U.S. chip fabrication plant to its supply chain, partnering with California-based GlobalFoundries to produce A-series processors at a new $6 billion facility in upstate New York.
Singapore-based contract manufacturer Flextronics is alleged to have flouted Apple supplier guidelines when hiring workers in the weeks before the iPhone 5's release, using recruiters throughout southeast Asia who "sold" the jobs to migrant workers for hundreds of dollars and confiscated their passports, then leaving the workers without pay or food for months.
New photos show that construction on Apple's Austin, Tex., campus project continues apace, with a number of facilities noticeably closer to completion.
Contrary to earlier reports, Apple's recent hiring of a Nike designer was not related to his involvement in the Nike FuelBand project, because Ben Shaffer wasn't even involved in the wearable device.
Apple's iPhone 5s announcement included a surprise leap to a new 64-bit ARM chip architecture, a subject that has sparked lots of confusion and misinformation. But the secrecy surrounding the A7 may also have fooled analysts into slashing their sales expectations and downgrading the company's stock targets.
A report examining Apple's component supply chain and global manufacturing details the source of the parts, workers and assembly involved in building the company's devices.
When his son Austin was born on Monday, Dallas Cowboys cornerback Brandon Carr wasn't able to be there in person, so he turned to Apple's FaceTime video chat as the next-best option.
Apple is rumored to be preparing to open a new iPhone engineering development team in Taipei, Taiwan, and will allegedly begin hiring for the facility starting in September.
Taiwan Semiconductor Manufacturing Co. recently held a job fair in upstate New York, helping to drive up expectations that the chipmaker is planning to open a chip fabrication plant in the area to build mobile processors for Apple.
Apple has put together a small team of experts in speech recognition technology in Boston, in an effort to bolster its voice-driven Siri personal assistant service.
A new report claims that Apple and Taiwan Semiconductor Manufacturing Co. have actually sealed the deal on a three-year agreement to supply A-series chips for future iPhones and iPads.