As CES kicks off this week, a great deal of focus will be on touchscreen tablet devices, which many companies plan to release in anticipation of Apple's own take on the mobile computing format.
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Apple this week shot a commercial for an unreleased product; a Texas company alleges the iPhone maker infringed on its patents; and Microsoft files a trademark for its new retail logo.
A deposition given by Apple chief executive Steve Jobs to the Securities and Exchange Commission last year offers a window into the luminary's role at electronics maker and the largely fictitious history erected around his return to the company in 1997.
Roughly four years after returning to Apple, Steve Jobs had set the company on course for one of the most remarkable comebacks in Silicon Valley history but says he felt underappreciated by his board of directors and as a result asked for a sizable stock grant that would later play a major role in the company's widely publicized option-backdating scandal.
Apple may be adding some of the iPhone's most heavily requested software features -- including multitasking the ability to copy and paste text -- with the unveiling of the 3.0 update this week.
After making itself appear impervious to economic conditions, Apple has reportedly shown 50 enterprise sales workers the exit in a low-key move that refocuses the company.
In its latest effort to positively impact the environment, Apple's retail stores have initiated a new "no plastic bags" policy to cut back on the amount of unnecessary packaging it dumps in the hands of shoppers. [Updated 3/9 with image of poster card]
An equity research note discussing a possible Dell bid for cell phone market share is the latest sign of a company shifting its strategy to better compete against Apple and others.
Apple has reportedly set an industry record by moving its OpenCL parallel computing standard from its beginnings to imminent approval in half a year, paving the way for its inclusion in Mac OS X Snow Leopard.
Apple may use Australia as a testbed and sell the iPhone as a non-exclusive in the country, says one report. Meanwhile, Apple has enabled direct movie purchases from the Apple TV, Mac and iPhone web share has dropped in April as the iPhone becomes Flickr's top cameraphone. Also, Apple is moving some of its support efforts from California to Texas, and new iMacs have been tested against earlier models.
Scheduled delivery of Apple computers to schools run by the New York City Department of Education have been temporarily suspended due to problems related to connecting to the DOE's wireless network infrastructure.
Apple, which last year began planning its second Cupertino, Calif. campus, is now said to be extending its expansion efforts down south, where it plans to erect a 80,000-square-foot building at its campus in Austin, Texas.
Wanna become one of the first telephone tech support representatives fielding questions on the iPhone? Well Apple recommends you submit your applications promptly, as training classes begin in May.
Apple chief executive Steve Jobs lashed out at teachers unions during an education reform conference on friday, claiming that no amount of technology in the classroom would better public schools until principals had authorization to fire bad teachers.
Contrary to expectations, Apple Computer's second-generation iPod shuffle digital music player does not contain an audio decoder chip from SigmaTel, Inc.
Apple Computer has acknowledged that a problem exists with some of its Intel MacBooks where the notebook computers may intermittently shut down, but has vowed to fix those systems free of charge.
Several owners of Apple Computer's new MacBook computers are expressing concerns after noticing that portions of their shiny white notebooks have inexplicably turned shades of orange.
In a few weeks Apple Computer is expected to unveil an update or replacement for its iPod shuffle digital music player, but current shuffle component suppliers may not be invited to the party.
In a recent interview with CNet News.com, Freescale Semiconductor chief executive Michel Mayer spoke of his company's evolving business model and revealed that Apple chief Steve Jobs was itching to switch the Mac to Intel processors over five years ago.
Employees from Apple Computer, Inc. offered mixed reactions to their experiences working for the company, a recent survey by New York-based research firm Vault revealed.
Flash-based iPod digital music player on tap for early 2005.
Apple Computer may have made a private investment in a small startup company specializing in Intelligent Security Infrastructure Management Systems (iSIMS), sources tell AppleInsider.com
Representatives of Cupertino, Calif.-based Apple are in serious talks to occupy space in Riata Crossing that's being vacated by Plano-based technology outsourcing company Electronic Data Systems Corp (EDS), according to the Austin Business Journal.
The information presented in this report was gathered over the course of the past few months from multiple sources, both in and outside of Apple. Extensive research has been done on the story, so much so that mumblings of the deal have actually leaked to other less Apple-oriented publications. The full story, a complete analysis of the Apple Retail strategy and how it will effect Apple's future, is fully integrated below.
Back in July we broke a story, Apple to Take a Stab at Retail with Apple Boutiques, which carefully detailed Apple's distribution layout and how they intended to slowly transform to a more direct sales model, which would include the launch of Apple branded Retail Stores (or Boutiques). Since then we've mentioned very little on the subject, but this is by no means because the rumor turned out to be bogus or what not. In fact, we at AppleInsider have a very strong belief that this is one of those rumors that has yet to come to pass due to the extensive planning that must go into such a venture.