Hands on, real world use of Apple's latest iPhone 7 models provides overwhelming evidence that the company has a clear vision for the future and is marching toward it without much regard for the opinions of its detractors. This "courage of conviction" backs a series of rather radical and somewhat controversial iPhone 7 changes for Apple--already well known for breaking with the past.
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Within three years of Steve Jobs' return to Apple in 1996, he transformed the then-struggling company into an innovation machine capable of consistently stealing attention from the rest of the industry. This year's Consumer Electronics Show in Las Vegas suffered at least its fifteenth year of being upstaged by Apple.
The Apple Watch is expected to be a significant part of Apple's growth story in calendar year 2015, according to research firm Evercore, which advised investors to buy in to AAPL stock ahead of the wearable device's imminent launch.
Apple's final quarter of 2014 is expected to set dramatic new records in iPhone sales and overall profits, but external issues out of the company's control will also play a part, ranging from cheaper oil to declining foreign currencies.
Over the past few years, Apple has released a series of OS technologies that connect devices using Bluetooth, WiFi or a combination of the two wireless technologies. Here's how the new Apple Watch--as well as AirDrop, iBeacon and the new Continuity features of iOS 8 and OS X Yosemite--work to deliver simple, efficient and fast wireless connectivity, in marked contrast to Google's rival efforts for Android.
A report on Monday suggests Apple's recently modified OS X app signing policy is the result of an undisclosed Developer Portal security breach that leaked keys for multiple services, including Gatekeeper.
In the face of dubious market research portraying Apple's iPad (and perhaps the entire tablet market) as troubled and teetering on the brink of collapse, Apple's chief executive Tim Cook expressed a sincere lack of concern while addressing analysts, alluding to long term strategies for outliving tablet rivals focused on volume shipments and short term market share gains.
In a surprise appearance at the Cannes Lions festival, rapper Kanye West said a collaboration between fellow performer Jay Z and Samsung last year played into Apple's decision to buy Beats and acqui-hire cofounders Jimmy Iovine and Dr. Dre.
Apple's Worldwide Developer Conference is the longest running developer confab in existence, dating back to 1986. With a lineage like that, it shouldn't be hard to recall that the week-long event is focused squarely on the company's development platforms.
Slanted media reports targeting Apple appear to be directly connected to the company's failure to pay for more favorable coverage in the model of Samsung. It doesn't appear to be affecting Apple's sales or profits, however.
Total iOS device sales may have reached 80 million units in the just-concluded December quarter, driven by particularly strong demand for the new iPhone 5s and iPad Air, sales surveys conducted by Canaccord Genuity suggest.
According to a recent survey conducted by Consumer Intelligence Research Partners, the Apple Store now holds an 11 percent share of the U.S. retail phone market and also accounts for roughly one quarter of all iPhone sales.
Apple's 13-inch MacBook Pro with Retina display has been updated with a thinner, lighter design featuring Intel's latest-generation Haswell processors and a new lower starting price of $1,299.
As the PC market continues to slump, the outlook for traditional notebooks this holiday season is weak, while tech supply chain sources in Taiwan reportedly expect a "major upgrade" to Apple's full-size iPad to arrive this month.
Apple has sold Macintosh computers for just short of 30 years. Over just the last six, its personal computer business has been vastly overshadowed by its sales of Post-PC mobile devices. What future is left for the Mac?
Parallels Desktop 9 for Mac launches with cloud storage support, Windows 8 Start button, 40% faster read times
Existing Parallels users can now get their hands on Parallels Desktop 9 for Mac, the latest version of the virtualization software that lets Mac users run Windows applications natively, with new features such as cloud storage optimizations for iCloud, Dropbox, Google Drive and SkyDrive.
Has Apple lost its magic? It's kind of remarkable that pundits and analysts of all stripes are suggesting as much at this point, but really not all that surprising because they've been saying that every spring right up to Apple's Worldwide Developer Conference for years.
With most of its profits believed to come from manufacturing Apple products, Foxconn plans to diversify its business, and is even planning to build, brand and directly sell its own electronics accessories compatible with devices like the iPhone and iPad.
Despite growing competition from other tablets, Apple's iPad still accounts for a whopping 89.28 percent of e-commerce website traffic, and also rakes in more money on a per-user basis than any other platform.
After a decade of significant growth, Apple's Mac sales have flattened out as the larger market for PCs has begun to collapse. What future is there in the Mac business, and why is the company now designing a new Mac Pro?