In a town hall session held on Thursday, Apple informed tech staff that major changes to the AppleCare and AppleCare+ service programs will be enacted starting this fall, with a broadening of current policies likely to cut costs and make the service more attractive to consumers.
After a decade of significant growth, Apple's Mac sales have flattened out as the larger market for PCs has begun to collapse. What future is there in the Mac business, and why is the company now designing a new Mac Pro?
AppleInsider, which has long teamed with Apple Authorized Reseller MacMall to offer the lowest prices anywhere on Apple's MacBook family through the addition of exclusive 3% discount coupons, is pleased to announce that those coupons have now been extended to the iMac family.
Investors will likely look back on Apple's fiscal year 2013 as "a year to forget," though it will set the stage for a strong 2014, one analyst believes.
Conventional wisdom says Apple both desperately needs a cheaper iPhone model to compete with low end Android and Nokia offerings, while also holding that lower margins would destroy the company's profitability. Its history offers examples of reaching a middle ground.
Popular iPad-only magazine Trvl reached 100 issues and a million app installs last week. Now, the company behind the publication has set its sights on its next major milestone: this summer's public launch of its proprietary publishing tool, Prss.
Apple's voracious appetite for powerful, efficient new chips to power its iOS devices, complicated by the tense relationship with its current supplier Samsung, is sparking a construction boom for Taiwan Semiconductor Manufacturing Co. But why has it taken so long?
Adding to the bevy of rumors surrounding a next-generation iPad release, a report on Thursday says Apple will likely use a modified LED backlight apparatus in a bid to make the 9.7-inch tablet as thin and light as possible.
There's more than one way to disrupt a market's status quo, and all forms of disruption aren't equally valuable, as indicated by the value created by Apple's iPhone compared to Google's Android platform.
After months of waiting, Google has finally released a version of its Quickoffice app that is compatible with Apple's iPhone, allowing Apps for Business customers to collaborate with colleagues who haven't made the switch to Google Docs.
After spending years courting users to switch from Windows to a Mac, Apple has apparently found itself losing professional users to Microsoft — a trend it hopes to reverse with a new program apparently dubbed "Bounce Back." [Update: Nope.]
Reduced orders at Foxconn, a technology manufacturer that partners with Apple and other major device makers, have allegedly caused discontent amongst factory workers, one of whom reportedly jumped from a factory roof but did not die.
Alongside a new marketing push from Apple to promote its professional-grade video editing software, the company also pushed out a trio of software updates on Thursday for Final Cut Pro X, Motion, and Compressor.
Final Cut Pro X debuted in 2011 to groans from many in the professional video editing community, and now Apple is planning a marketing push to win those users back from its competitors' software.
In a patent filing published by the U.S. Patent and Trademark Office on Thursday, Apple describes a futuristic portable device complete with wrap-around AMOLED display, all-glass construction and face tracking.
Once a break-even business used to drive sales of Apple's high-margin hardware, the iTunes Store is now estimated to be raking in more than $2 billion per year, due largely to the inclusion of its in-house software development teams.
Just hours after word leaked that Apple had poached Adobe's chief technology officer, the Internet is ablaze with the question of what, exactly, the iPhone maker plans to do with Kevin Lynch.
A handful of MacBook Pro configurations that received steep price cuts several weeks ago are nearly sold out and won't be replenished after having been discontinued by Apple. Meanwhile, the Mac maker is blowing out hundreds of refurbished 13" MacBook Airs for $899, in addition to several other models and iPads, all of which have now been added to our price guides.
The U.S. Patent and Trademark Office on Tuesday granted Apple a patent for a social networking system that institutes a number of database-level features to ensure reliable "friend states," or how users interact with each other.
Mac sales outgrew the overall PC market for 26 consecutive quarters until December, but Apple is expected to see sales improve in the current quarter.