Apple is working to expand its iAd mobile advertising platform, making the "Workbench" tool for ad creation available to anyone with an Apple ID, and also enabling the ability to run short videos within ads.
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April first is historically a day to honor brilliant minds who have shared their genius with the world. So many of these have contributed their opinions on Apple over the years that there's not even enough space on the Internet to acknowledge all of their meaty chunks of cerebral output, but here are a few nuggets of wisdom from the tech sector's most elite thinkers.
The first official Apple retail store in Turkey is set to open its doors next Saturday in Istanbul, while one of Apple's outlets in Vancouver, British Columbia will reportedly be moving to a 'substantially' larger space in the fall of 2015.
Apple and sapphire manufacturing partner GT Advanced Technologies are looking to expand operations at the companies' Mesa, Ariz., facility, possibly to accommodate higher yields for an as-yet-unknown component, AppleInsider has learned.
Apple is looking into technology that offers users an easier, safer, way to text and walk by making an iPhone's screen "transparent" during messaging operations through the clever use of live video.
According to a report released on Tuesday, Apple is planning to update the emoji characters used in iOS and OS X soft keyboards with a new, more diverse selection of characters.
In the fluid world of tech hires, two changes were recently recorded to Apple's roster as the company hired ex-Delta Airlines VP Bob Kupbens to bolster online sales, while Chomp cofounder Cathy Edwards is scheduled to depart in April.
According to reports late Monday, Apple may be planning on rolling out a new app discovery feature for the iOS App Store as users have spotted a new option that suggests terms related to a given search.
Rumors from the Far East on Friday claim Apple will soon refresh its MacBook Air lineup and may introduce a slimmed-down 12-inch fan-less version with a new trackpad design that does away with the current mechanical click button component.
In a change to the iOS App Store late Thursday, Apple debuted the new "Indie Game Showcase," a special section that will regularly highlight one independent developer and their favorite titles.
Fast food giant Burger King will roll out a mobile app in April that will let users pay for food at more than 7,000 locations in the U.S., expanding on the company's BK Crown Card program already available on Apple's iOS.
iPhone owners who previously made use of the Personal Hotspot feature on wireless networks that do not support it are now out of luck, after changes in iOS 7.1 have disabled the ability to manually edit tethering settings for unauthorized carriers.
Canadian post-secondary students with access to an Apple Authorized Campus Store will soon have to look elsewhere for Macs and iPads, as the company has decided not to re-up contracts with higher education outlets due to declining sales.
In re-launching the fourth-generation iPad with Retina display starting at $399 on Tuesday, Apple delivered a dramatic upgrade at that price point over the legacy iPad 2, with the company highlighting the improved cameras and enhanced performance it now offers at that price point.
A report on Monday claims Microsoft's long-awaited Office for iPad may hit the App Store as soon as Mar. 27, as CEO Satya Nadella is expected to announce the app during a scheduled "mobile first, cloud first" press event next week.
Microsoft on Monday released an all-new Mac OS X edition of its popular OneNote application for free on the Mac App Store, taking the venerable digital notebook cross-platform amid stiff competition from Silicon Valley startup Evernote.
With the iPhone-connected drone craze in full effect, AppleInsider decided to put to the test one of the most advanced, Apple-friendly prosumer aerial cameras available today: the DJI Phantom 2 Vision.
In April, United Airlines will begin rolling out a new inflight entertainment service that streams over 150 movies and almost 200 TV shows to passengers' iOS devices for free.
In an effort to directly take on popular cross-platform note taking application Evernote, Microsoft will finally be bringing its OneNote service to the Mac later this month in the form of a free app, according to a new report.
The Apple TV is one of the few products in Apple's lineup that doesn't include an integrated camera, but that may change with future versions of the hardware, according to new job listings from the company, potentially paving the way for gesture-based motion controls in the living room.
According to a report published on Tuesday, Apple is looking to open a series of smaller "neighborhood shops" in India to push the iPhone in a region dominated by cheaper offerings from rival Samsung.
Microsoft is reportedly preparing to ship a new version of its Office for Mac productivity suite later this year in what would be the first major update to the software in nearly four years.
Apple's recent mapping-related acquisition spree is expected to bear fruit in the next generation of iOS as the company's mapping team is said to be preparing a new transit direction feature and significant improvements to the maps' underlying data.
Along with the addition of headline features like CarPlay, Apple's latest iOS 7.1 update brought a welcome speed boost for the four-year-old iPhone 4, as well as new iBeacon handling that allows apps to search for signals even when closed.
Figures compiled by device insurance firm ProtectCell indicate that owners of Apple's iPhone suffer fewer broken screens and other device problems requiring replacement, but are far more likely to having their products stolen.