As a part of sweeping changes to its product lineup, Apple has also restructed the prices and tiers for iCloud storage upgrades, making the service more competitive with alternatives like Google Drive.
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Following a huge special event on Wednesday, Apple released the golden master build of iOS 9 for developer testing ahead of an announced public launch date on Sept. 16.
Apple announces $199 iPhone 6s & $299 6s Plus with 3D Touch, A9 CPU, rose gold color, coming Sept. 25
Apple's new iPhone 6s series will offer users an entirely new way to interact with their handset, sensing pressure from fingertips to enable entirely new shortcuts in iOS 9. It also boasts an all-new 12-megapixel iSight camera, a souped-up A9 processor that nearly doubles performance over the iPhone 6, and a new rose gold color option.
Breaking with recent tradition, Apple will reportedly not be holding a media event in October of this year, with the company said to be planning to lay all of its cards on the table -- including the anticipated "iPad Pro" -- with today's media presentation in San Francisco.
Twitter's Periscope platform will come to the next-generation Apple TV in the form of a third-party app, to be available for download on the device's dedicated App Store, a new report reveals.
When Apple executives take the stage on Wednesday to unveil the latest rendition of the company's set-top streamer, the pitch will reportedly revolve around the device's capabilities for living room gaming and could put Apple in direct competition with traditional industry powers like Nintendo.
News was jam-packed ahead of Sept. 9's press event with Apple announcing a Cisco enterprise partnership, and a flood of rumors emerging about things like video content deals, the fourth-generation Apple TV, and a 21.5-inch 4K iMac.
Apple is starting to dress up the Bill Graham Civic Auditorium in San Francisco with posters, banners and flags in preparation of a special event next week expected to include new iPhones, Apple TV hardware and more.
Philips is preparing to launch a device called the Hue Bridge, apprarently designed to link current Hue products with Apple's HomeKit platform, according to a now-deleted store page from a Dutch lighting retailer.
Charter Communications subscribers might soon be able to stream HBO programming to their Apple TV, as an updated HBO GO activation page now lists the U.S. cable company as a participating provider
It appears that Mozilla is making progress with its Firefox for iOS browser, as the company launched a limited trial program in New Zealand to shake out bugs and gather data ahead of a planned worldwide debut later this year.
Apple activated a new Twitter account on Thursday dedicated to iOS App Store games and run by App Store editors, a move that some suggest could be tied to gaming capabilities for an expected Apple TV hardware refresh.
After putting iPad 4 into operation as an electronic flight bag in 2013, then iPad mini 3 for in-flight cabin services this year, U.S. airline JetBlue is turning to Apple's tablet platform to aid aircraft maintenance technicians.
CBS on Wednesday announced that it will stream the Super Bowl, the AFC playoffs, and two regular-season NFL games to a wide range of devices and platforms, including Apple TV, for free, with no authentication required.
Apple on Wednesday added 18 more U.S. banks to the roster of Apple Pay card issuers, in what could be the last such update before bigger plans are announced on Sept. 9.
According to a patent granted to Apple on Tuesday, iPhones, iPads and other branded equipment could one day sport onboard smoke detection hardware to alert users, and interested parties, of a potentially dangerous situation.
In order to reduce expenses when it emerges out of Chapter 11 status, former Apple sapphire supplier GT Advanced Technologies is looking to cut 40 percent of its remaining workforce, according to bankruptcy court documents filed on Monday.
Apple this week confirmed a Sept. 9 press event, even as last-minute rumors about it continued to flow. The company simultaneously dealt with economic tumult, as well as losing one of its key Apple Music executives.
Johns Hopkins taps Apple Watch, ResearchKit for upcoming epilepsy study with eye on seizure prediction
Johns Hopkins University, in partnership with developer Thread Research, plans to harness Apple Watch and iPhone sensors to power an ambitious ResearchKit study on epilepsy that could one day lead to an accurate method of predicting seizures.
A deleted Amazon page for the upcoming Huawei Watch may add to evidence that Google is planning to make the Android Wear platform compatible with iOS devices.
Apple has reportedly joined the FlexTech Alliance, a collection of 162 organizations working with the Pentagon on flexible sensor electronics capable of being worn by soldiers, or molded to the outside of vehicles.
With less than two weeks to go before Apple is expected to take the wraps off of its next-generation iPhone, a new rumor claims the so-called "iPhone 6s" will be capable of shooting ultra-high-resolution 4K video with its rear facing 12-megapixel camera.
Code discovered in a recent iOS build suggests Apple is testing implementations of pressure-sensitive Force Touch gesture technology in its next-generation smartphone hardware, anticipated to launch in the coming weeks.
Apple CEO Tim Cook will appear on stage for a "fireside" conversation during next month's BoxWorks conference, Box CEO Aaron Levie announced on Monday.
Japanese supplier Sharp is negotiating with Hon Hai Precision Industry -- better known as Foxconn -- on a deal that would see the former spin off its display panel business to create a new joint venture, according to a Monday report.