For a rare moment, the Mac actually grabbed some the spotlight this week -- though it had to share the stage with yet more rumors about 2017 iPhones, and an assortment of minor Apple announcements.

End of the month deals abound with discounts of up to $150 off on 27" iMac 5Ks and up to $120 off iPad Pros. Shoppers can also snap up a 15" MacBook Pro for $1,799, while a lifetime iOS and Xcode developer subscription is $79.

AppleInsider readers upgrading to a new iPhone or Apple Watch this month can use an exclusive promo code to tack on an additional $10 bonus to existing payouts of up to $300 when selling their old Apple devices to BuyBackWorld. Plus, lock in a cash payout today and hold onto your old device until Halloween.

While reports have consistently suggested the new MacBook Pro with Touch ID fingerprint sensor and OLED touch bar will debut this fall, exactly when in the fall has been a lingering question. A new report Wednesday aims to clarify that rather large window, singling out a late October release for the redesigned notebook.

Shoppers in the market for a 13" MacBook Pro can pick up the 2.7GHz model with 256GB of space for $1,349 and save $50 on AppleCare. First-gen Apple Watches are also $200-$220 off, while Zoolz Complete Cloud Storage is 98% off.

Though Apple's current Mac lineup relies on AMD graphics, a switch to Nvidia could be in the works for the MacBook Pro and beyond, if new job listings from the GPU maker is any indication.

As the end of September draws near, shoppers can pick up a 15" MacBook Pro (2.8GHz, 16GB, 256GB) for $2,099 with a free copy of Parallels 12. Or opt for a lighter 12" MacBook at $100-$200 off. The iOS 10 & Swift 3 Starter Bundle is also marked down to $45, while you can pay what you want for a bundle of Mac apps.

Sierra is still proving to be one of the less problematic Mac software upgrade in a long time, but as expected, there are some minor issues here and there, including FileMaker incompatibility problems, tracking issues with some Logitech mice, and problems with missing options on some third party 4k displays.

Heading into the weekend shoppers can pick up a 2016 12" MacBook in Rose Gold (1.2GHz, 8GB, 512GB) for $1,240. Or scoop up the larger 13" MacBook Pro for $1,174.99. The DJI Phantom 4 Drone Ultimate Combo with three batteries and a free car charger is also $400 off on eBay while supplies last.

Apple's latest iPhone 7 and 7 Plus make significant strides in improving the quality and versatility of photos you can take, as well as in reproducing them in Wide Color. You can capture more detailed and nuanced pics in low light, you can confidently pull out your phone in wet environments, hand jitter is cinematically smoothed away and the new dual camera system on iPhone 7 Plus opens up entirely new ways to shoot.

Apple's latest iPhone 7 and 7 Plus are faster, sport significantly better cameras, expand system-wide haptics in iOS 10 with a new solid state Home button and Taptic Engine, introduce Wide Color and other major Retina HD technology improvements without changing their display resolutions, add new water resistance and include updates to system components ranging from RAM to storage to wireless capabilities.

Extremely Limited: While supplies last, grab Apple's 13" MacBook Air (Early 2015) with 128GB of storage and 3 full years of AppleCare extended warranty protection (a $250 value) for the unbelievably low price of $749 with no sales tax if you live outside NY. Or step up to a model with 256GB of storage for just $80 more.

As fall approaches, shoppers can save $100-$330 on 13" MacBook Airs from B&H with free Office 365 and/or Parallels 12. Or snap up a new iPhone 7 on eBay and save an extra $20 with coupon savings. MovieSherlock Pro for Mac is also 62% off.

Apple on Tuesday released macOS 10.12 Sierra, bringing Siri to the desktop, many cross-platform integrations between iOS and macOS, Apple Pay for the web, and hundreds of other enhancements and bug fixes.

Shoppers this week can pick up a 13" MacBook Pro for $1,029.99 on eBay while supplies last. Or scoop up a $50 iTunes gift card for $42.50. The Complete iOS 9 & 10 Development Bundle is also 94% off.

Hands on, real world use of Apple's latest iPhone 7 models provides overwhelming evidence that the company has a clear vision for the future and is marching toward it without much regard for the opinions of its detractors. This "courage of conviction" backs a series of rather radical and somewhat controversial iPhone 7 changes for Apple--already well known for breaking with the past.

Shoppers can pick up a 15" MacBook Pro for $1,599.99 on eBay this week. Or snap up a ZeroLemon iPhone 7 Battery Case for $69.99. A lifetime iOS and Xcode developer training subscription is also $79.

Apple's second generation smartwatch enhances overall performance, expands its usability to swimmers with better water resistance and to runners with GPS support, and improves upon both battery life and screen brightness. However, the massive enhancements made to watchOS 3 improve things sufficiently for existing Apple Watch owners, to the point where last year's watch is still fresh and relevant. Here's a deep look at the smartwatch state-of-the-art that Apple dominates globally.

Apple on Wednesday sent out surveys to a sampling of MacBook Pro customers asking whether they use the laptop's headphone jack, a question that suggests the company is looking to remove the legacy component as it did with iPhone 7.

Shoppers this week can snap up a 2016 12" MacBook (1.2GHz, 8GB, 512GB) in Gold for $1,399. Or opt for a high-res 27" iMac 5K for $1,649.99. A lifetime subscription to Hotspot Shield Elite VPN is also $49.99 ($50 off), while a 256GB 13" MacBook Air is $939.99 on eBay.