Apple could sell as many as 15 million Apple Watches this year, new survey data suggests, as some 6 percent of U.S. adults -- mostly men -- say they plan to purchase one of the new wrist-worn devices.
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Customers who schedule an appointment to try on the Apple Watch are extremely likely to walk away with a preorder for the device, according to a new informal poll of retail employees conducted by an analyst.
Apple recently activated a program allowing merchants to order Apple Pay decal kits to dress up shop windows and registers, which raises customer awareness of where Apple's payment service is accepted.
After conducting a new survey showing that iPhone growth is being driven by new owners of the platform, investment firm Cowen and Company raised its price target for Apple on Monday to $135.
Apple's flagship products led the pack in the 2015 Customer Loyalty Engagement Index from brand research consultancy Brand Keys, with the iPhone, iPad, MacBook and Beats headphones all considered leaders in their respective categories.
Character-limited social network Twitter on Thursday announced a lower-than-expected number of monthly active users for its just-completed fourth quarter, a figure that the company blamed in part on problems in Apple's rollout of iOS 8.
With just a few hours to go before Apple reports the results of its first fiscal quarter of 2015, Wall Street is hyped for what it expects will be a blockbuster, all-time record for the iPhone maker.
Just under three years after Apple evicted Google Maps from iOS, Cupertino's own mapping and navigation offering still has some critical weaknesses. AppleInsider looks ahead at what the next 12 months could have in store for Apple Maps.
A new survey of tech workers places the highest optimism at Apple, where employees believe their company will continue to have a bright future ahead of it under the leadership of Tim Cook.
With a glut of fitness trackers and smartwatches being introduced this week at CES ahead of the launch of the Apple Watch, a new survey finds that current wearable devices attract very different types of users based on their primary functionality.
Though fewer corporations have indicated they are planning to deploy tablets in 2015, Apple's iOS is still the leading platform for corporations embracing the post-PC era, far ahead of smartphones and tablets running Android or Windows.
Consumer demand for Apple's latest iPhone 6 and iPhone 6 Plus continues to outstrip supply heading into the end of the December quarter, according to the latest research from store polls conducted by Piper Jaffray.
A new survey from UBS suggests that the Apple Watch could get off to a strong start, leading the investment firm to predict sales of 24 million units and gross profit of $3.4 billion from the wearable device in its first few months alone.
The results of a recent global survey of prospective smartphone buyers conducted by UBS forecast a favorable share of iPhone 6 Plus sales and strong demand in China, prompting the investment firm to raise its price target.
A pair of new surveys released this week both affirm that the new 5.5-inch iPhone 6 Plus has achieved about 25 percent of Apple's total iPhone sales, a trend that market watchers think will be a boon for the company's bottom line.
iPhone 6 & 6 Plus demand exceeding supply, iPhone 5s selling well as Apple dominates smartphone sales
New data shows the iPhone 6, iPhone 6 Plus and iPhone 5s were the top three selling smartphones at all four major U.S. carriers over the last month, giving Apple complete dominance of its home market.
For a major mobile payment platform on the verge of launch, not much is known about the nuts and bolts behind Apple Pay. A new patent application discovered on Thursday, however, offers a detailed look at how NFC, secure enclaves and software come together to make safe transactions a reality.
As he has done in years past, Apple Chief Executive Tim Cook was on-hand at his local Apple Store in Palo Alto, Calif., on Friday to help kick off sales of the iPhone 6 and iPhone 6 Plus, as well as take pictures and joke around with fans [updated with more pics].
Sports fans now have new ways to keep up with scores and stats on the go following the latest update to ESPN's SportsCenter app, while users of anonymous sharing app Secret can now create impromptu polls and insert images from Flickr.
Anonymous social networking app Secret on Friday announced a number of changes to be introduced in its next update, including photo upload limitations and more aggressive restrictions on using real names in posts.