A recently-conducted survey found that there is an Apple product in over 55 million U.S. homes, and one-in-ten households that do not fall into that category plan to make a purchase in the next year.
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Apple has taken the top spot in a ranking of consumers' opinions of corporate reputation in the US, scoring higher than any other company has in the last 13 years.
If Apple were to offer high-definition television sets with an average selling price of $1,500, one Wall Street analyst believes the company could capture 5 percent of the market and earn $17 billion in revenue.
According to a study published on Thursday, Apple's phone-based tech support remains the best in the industry, but complaints regarding wait times and call automation have led to a decline in customer satisfaction.
A new survey of recent iPhone customers found that 21 percent of iPhone 4S buyers chose Apple's highest capacity 64-gigabyte model, while 36 percent of users migrated from another platform like Android, BlackBerry or Palm.
With Apple's iPad continuing to dominate the tablet market, total tablet sales in the U.S. nearly doubled to 19 percent ownership among adults after the holiday shopping season, according to a new report.
Apple's growth story in China now extends beyond the iPhone and iPad, with Mac sales there also continuing to outpace the U.S. in terms of year over year growth, according to a new report.
The launch of the iPhone 4S last October had an "enormous impact" on the U.S. smartphone landscape, boosting Apple's share among new buyers by almost 20 percent and putting it neck-and-neck with Android in December.
Investment bank RBC upped its price target for shares of Apple from $500 to $525 on Wednesday on expectations that the company will solidly beat Wall Street estimates for the first quarter of fiscal 2012 and offer healthy guidance going into the second quarter.
A survey of Wall Street and independent analysts has found that all of them expect Apple to report record iPad sales when it releases its December quarter financial results on Jan. 24, though independent analysts have a 10 percent higher average than the Street's consensus of 13.5 million units.
Consumer electronics maker Samsung has voiced its goal of becoming the No. 1 notebook maker, but it will run up against rival Apple and its hot-selling MacBook lineup on its way to the top.
The release of the iPhone 4S has driven significant growth for the iOS platform, with one analysis finding that Apple's share of U.S. smartphone sales grew from 26 percent in the third quarter of 2011 to 43 percent in October and November.
A new survey has found Apple has "explosive momentum" at the beginning of 2012, with more than half of people who plan to buy a smartphone in the next 90 days choosing Apple's iPhone.
A poll of more than 30 professional and independent analyst covering Apple has revealed that estimates for Apple's iPhones sales for its first quarter of fiscal 2012 range from 25.16 million to 35.75 million units.
Apple on Wednesday confirmed that it will report its fiscal first-quarter earnings on Tuesday, Jan. 24, when it will reveal the results of the iPhone 4S launch and holiday shopping season.
A new survey of small- and medium-sized businesses in the U.S. found that 73 percent plan to buy tens of thousands of dollars worth of tablets in the next 12 months, and most of those purchases will be Apple's iPad.
A new customer satisfaction survey has again placed Apple as the top computers and electronics retailer with the second-highest score overall, behind only online retail giant Amazon.
A new survey has found that an overwhelming majority of iPad owners are satisfied with their tablet from Apple, and also offers some insight into how, when and where people are using their iPad.
More than 40 percent of owners of smartphones on BlackBerry, Windows Phone and Android platforms prefer Apple's iPad to tablets from their current smartphone operating system makers, according to a recent survey.
Microsoft launched an official Xbox LIVE app in Apple's App Store that features some of the functionality found on the Xbox 360 console besides gameplay, brings look and feel of Windows Phone to iOS devices.
Consumer Reports on Tuesday revealed the results of its annual survey of US carriers, which found Verizon ranking highest and AT&T coming in last among America's four largest wireless providers.
The iPhone 4S carries the highest customer satisfaction ratings of any Apple smartphone yet, with a new survey finding that 96 percent of users consider themselves satisfied with their purchase.
Citing weaker-than-expected demand for tablets, Corning has reduced its sales forecast for Gorilla Glass, though disappointing sales are believed to be related to non-iPad tablets, not Apple.
More than anything, American teenagers want cash, clothes and Apple products, like the iPhone and iPad, for Christmas, a new survey has found.
Apple's Black Friday sales were a resounding success according to two separate accounts, which revealed that most of the company's retail stores sold out of the iPhone 4S on the biggest shopping day of the year.
Apple's iOS platform is believed to take in about 90 percent of all dollars spent on mobile devices, highlighting the revenue advantage for iPhone and iPad developers when compared to Google's Android.
Between Apple's iPad and the newly launched Amazon Kindle Fire, tablet sales in North America are set to reach record heights, rising 130 percent during the holidays of 2011.
The iPad is the most-wanted gift among U.S. kids ages 6 through 12, a new survey has found, while the iPod touch ranks second and the iPhone comes in third.
Apple's recent success in the enterprise comes as the company has worked to cater to businesses' needs, and also as Chief Executive Tim Cook has shown a friendlier side than companies were used to with Steve Jobs.
A new poll of mobile developers has found that nearly all are interested in developing for Apple's iPad, while the still-unreleased Amazon Kindle Fire is already the second-most-popular Android device among developers worldwide.
Apple is poised to see substantial growth of its line of Mac computers in China, as a recent survey found that the company is considered the most desirable PC brand in the country with 21 percent of respondents considering a Mac as their next PC purchase.
A Taiwanese newspaper made waves on Wednesday by claiming that Apple has reduced orders for the iPhone 4S, but a trio of separate reports specifically dispute the rumor.
A new survey of customers who plan to buy Amazon's Kindle Fire touchscreen tablet found that 26 percent of those said the product has prompted them to delay or put on hold a purchase of Apple's iPad.
Greenpeace on Wednesday released its new "Guide to Greener Electronics," in the environmental group ranked Apple fourth among major device makers.
Consumer interest in the iPhone 4S has not waned since the handset went on sale last month, as one new analysis has found most Apple stores run out of stock on a daily basis.
Several German lawyers polled about a recent preliminary injunction against Apple won by rival Motorola Mobility are in agreement that Apple is likely to win a temporary suspension of the order, though they did note that failure to do so could have an impact on its business in the country.
A new survey of people working in the gaming world has found that Steve Jobs is the most influential person in the industry, and that insiders believe the iPhone is shaping the future of videogames.
A new survey of technology directors in U.S. school districts found that all of them are testing or deploying the iPad in schools, and they expect tablets to outnumber computers in the next five years.
Mac business users have been shown to be more productive than their PC counterparts, prompting Forrester Research to encourage companies to support Apple hardware in the workplace.
An annual poll studying brand loyalty in American youth markets finds Apple as the most-liked manufacturer of computers, tablets and mobile phones.
A new survey of customers in line at Apple stores on Friday to buy the iPhone 4S found that nearly three-quarters are upgrading from a previous version of the iPhone, while 27 percent are buying their first Apple handset.
A new analysis projects that 18.8 million iPhone 3GS users will upgrade to the iPhone 4S in the next year, accounting for 18 percent of Apple's sales.
Like Apple and Sprint before it, AT&T has reportedly blocked its employees from taking vacation days in mid-October as the carrier gears up for the launch of Apple's fifth-generation iPhone.
Android's market share gains in the U.S. continue to come at the expense of its competitors, except for Apple, which held steady at 28 percent despite the lack of a new iPhone model, according to the latest figures from Nielsen.
A whopping 89 percent of iPhone owners have indicated they will stick with Apple for their next handset, dwarfing all other hardware makers, according to a new survey.
A new survey has found "unprecedented" demand for Apple's next iPhone, with 31 percent of respondents indicating they are likely to buy the anticipated handset.
The new QuickBooks for Mac 2012 is designed to satisfy the unique characteristics of Mac business users, who are very different from their Windows counterparts.
Suggesting the Apple brand is bigger than the company's iconic founder, a daily tracking survey has found that consumer perception of Apple actually improved following the resignation of Steve Jobs.
More than a month after introducing its latest Thunderbolt MacBook Airs, Apple is still unable to meet broader demand for the 13-inch models, which can be seen listed at prices well above MSRP on at least one of the internet's largest ecommerce sites.
A significant number of Verizon customers are waiting for Apple's fifth-generation iPhone, rather than buying the currently available iPhone 4, a new survey has found.