Apple's flagship products led the pack in the 2015 Customer Loyalty Engagement Index from brand research consultancy Brand Keys, with the iPhone, iPad, MacBook and Beats headphones all considered leaders in their respective categories.
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Character-limited social network Twitter on Thursday announced a lower-than-expected number of monthly active users for its just-completed fourth quarter, a figure that the company blamed in part on problems in Apple's rollout of iOS 8.
With just a few hours to go before Apple reports the results of its first fiscal quarter of 2015, Wall Street is hyped for what it expects will be a blockbuster, all-time record for the iPhone maker.
Just under three years after Apple evicted Google Maps from iOS, Cupertino's own mapping and navigation offering still has some critical weaknesses. AppleInsider looks ahead at what the next 12 months could have in store for Apple Maps.
A new survey of tech workers places the highest optimism at Apple, where employees believe their company will continue to have a bright future ahead of it under the leadership of Tim Cook.
With a glut of fitness trackers and smartwatches being introduced this week at CES ahead of the launch of the Apple Watch, a new survey finds that current wearable devices attract very different types of users based on their primary functionality.
Though fewer corporations have indicated they are planning to deploy tablets in 2015, Apple's iOS is still the leading platform for corporations embracing the post-PC era, far ahead of smartphones and tablets running Android or Windows.
Consumer demand for Apple's latest iPhone 6 and iPhone 6 Plus continues to outstrip supply heading into the end of the December quarter, according to the latest research from store polls conducted by Piper Jaffray.
A new survey from UBS suggests that the Apple Watch could get off to a strong start, leading the investment firm to predict sales of 24 million units and gross profit of $3.4 billion from the wearable device in its first few months alone.
The results of a recent global survey of prospective smartphone buyers conducted by UBS forecast a favorable share of iPhone 6 Plus sales and strong demand in China, prompting the investment firm to raise its price target.
A pair of new surveys released this week both affirm that the new 5.5-inch iPhone 6 Plus has achieved about 25 percent of Apple's total iPhone sales, a trend that market watchers think will be a boon for the company's bottom line.
iPhone 6 & 6 Plus demand exceeding supply, iPhone 5s selling well as Apple dominates smartphone sales
New data shows the iPhone 6, iPhone 6 Plus and iPhone 5s were the top three selling smartphones at all four major U.S. carriers over the last month, giving Apple complete dominance of its home market.
For a major mobile payment platform on the verge of launch, not much is known about the nuts and bolts behind Apple Pay. A new patent application discovered on Thursday, however, offers a detailed look at how NFC, secure enclaves and software come together to make safe transactions a reality.
As he has done in years past, Apple Chief Executive Tim Cook was on-hand at his local Apple Store in Palo Alto, Calif., on Friday to help kick off sales of the iPhone 6 and iPhone 6 Plus, as well as take pictures and joke around with fans [updated with more pics].
Sports fans now have new ways to keep up with scores and stats on the go following the latest update to ESPN's SportsCenter app, while users of anonymous sharing app Secret can now create impromptu polls and insert images from Flickr.
Anonymous social networking app Secret on Friday announced a number of changes to be introduced in its next update, including photo upload limitations and more aggressive restrictions on using real names in posts.
At WWDC, Apple unveiled a new App Extension architecture for both iOS 8 and OS X Yosemite. Here's how the new extensions enable a new type of widgets in Notification Center for both platforms, along with enabling third party Custom Keyboards for iOS.
Already on track to capture nearly half of the smartphone market in 2014, Apple could dramatically expand the iPhone's customer base at Android's expense by adding a new model with a larger display, according to a survey released Tuesday by the investment arm of the Royal Bank of Canada.
Investment firm Piper Jaffray published the results of a new fashion-focused survey on Tuesday, in which respondents were asked about a rumored Apple "iWatch," with interest in such a device found to vary wildly based on price.
In an announcement during the "Un-Carrier 5.0" press conference on Wednesday, T-Mobile skipped the wait and went straight to "Un-Carrier 6.0," a program that lets customers stream music from top Internet radio services without having the data used count against their allotted monthly plans.
Apple's current iPhone lineup is showing strong staying power, with more than a third of prospective U.S. smartphone customers saying they plan to buy either an iPhone 5s or an iPhone 5c in the next three months, despite the fact that new models are expected to launch around September.
Consumer interest in Apple's 'iPhone 6' at record levels, as new sketches show rumored big-screen design
With leaks and alleged information about Apple's next-generation iPhone picking up steam, a new report shows that consumer interest for the so-called "iPhone 6" expected to debut later this year is already at record levels.
A new survey of IT decision makers in the enterprise found that almost half of businesses now offer their workers Macs, while the vast majority feel Apple's Mac platform is more reliable than PCs running Microsoft's Windows.
While many customers in emerging markets may not be able to afford an iPhone, they'd still prefer it over competing devices running Google's Android, including handsets from Apple rival Samsung, a recent survey reveals.
According to the latest statistics from analytics firm Mixpanel, Apple's iPhone 5s is about to breach the 20 percent mark in overall iPhone marketshare and will soon overtake the venerable iPhone 4S, while the counterpart 5c model languishes at about 6 percent.
RadioShack on Tuesday announced it will be closing up to 1,100 stores after reporting a $400 million operating loss for 2013, highlighting the Apple retail partner's struggle with adapting to the fast-changing consumer electronics market.
A new survey of prospective U.S. smartphone buyers has found that Apple's flagship iPhone 5s remains the most popular option for those making a purchase in the next few months, but the iPhone 5c is not expected to make waves.
Institutional ownership of large-cap stocks is currently at high levels, but there is one glaring exception to that trend: Apple, which is currently at a five-year low among hedge funds, banks, mutual funds, and other powerful types of financial institutions.
The results of a survey published on Wednesday show U.S. consumers who hold on to last-generation iPhones after upgrading or moving on to another smartphone have amassed some $13.4 billion in mothballed hardware.
Apple changed the computing world forever 30 years ago today when it launched the first Macintosh. To commemorate the anniversary, the company posted to its website a video and interactive timeline chronicling not only the machine's history, but its effect on the world.
Last fall's introduction of the iPad Air and iPad mini with Retina display may have helped sales of Apple's tablets achieve double-digit year-over-year gains, according to pre-earnings expectations from Wall Street.
The launch of the iPhone 5s and iPhone 5c helped propel Apple to a market leading 42 percent of smartphones owned in the U.S. in the fourth quarter of 2013, leading Samsung's 26 percent share, according to the latest data from the NPD Group.
A survey of consumers in China has found that an anticipated deal to sell the iPhone with carrier China Mobile could incrementally boost Apple's handset sales in calendar 2014 by at least 12 million units, though there is potential for much more.
Apple's online store was updated on Tuesday to reflect 24-hour shipping times for all capacities and colors for carrier-locked versions of the iPhone 5s in the U.S., though customers looking to buy an unlocked and unsubsidized handset must still wait a few days.
Apple appears to have completely caught up with consumer demand for its flagship iPhone 5s, with a new survey of the company's retail stores finding all models completely in stock at all locations.
Apple on Monday posted to its Online Apple Store a list of deadline dates by which buyers must get in their orders to guarantee delivery by Christmas Eve, while also announcing free shipping on all orders during the holiday shopping season.
Apple had ample supply of iPad Air, iPhone 5s over holiday weekend, Retina iPad mini was constrained
Apple's most popular products were met with strong demand over the Black Friday shopping weekend, and the company responded with plenty of iPhone 5s and iPad Air units available at its stores, though the new iPad mini with Retina display remains in short supply.
Supply of Apple's new flagship handset, the iPhone 5s, has nearly caught up with demand, as a new survey of the company's retail stores finds that 90 percent of models are available.
With Apple's new Retina display-equipped iPad mini facing severe supply constraints, checks of Apple retail stores suggest consumers hoping to get their hands on one of the tablets locally will have the best chance by aiming for a 32-gigabyte Wi-Fi-only model.
Apple newly released cases for the iPhone 5s and iPhone 5c have quickly proven popular, carving away market share from popular casemakers like Otterbox, though most iPhone owners simply don't know who makes the case they own.
While Apple didn't offer official sales figures of the thinner and lighter fifth-generation iPad Air Monday morning, a survey of launch weekend buyers, as well as online tracking data, offers some idea of how well the company's latest flagship tablet is performing after three days of availability.
This afternoon after markets close, Apple is set to announce its earnings for the recently concluded September quarter. But analysts are mostly interested in any comments the company may have about improving iPhone 5s production, as well as sales of the iPhone 5c.
The newly released iPhone 5s is outselling its 2013 counterpart, the iPhone 5c, by a factor of more than two to one, though the iPhone 5c has carved out a respectable share of overall sales, according to new data.
A new poll suggests that as many as 4 percent of iPhone owners would be early adopters of a so-called Apple "iWatch," positioning the company to sell up to 10 million in its first year of availability.
Smartphones are now the predominant type of cellular phone in the United States, accounting for more than half according to a new poll, while Apple's iPhone leads all other devices among smartphone owners.
After being hit with 171 lawsuits from non-practicing intellectual property owning entities in the last five years, Apple has further solidified its place as the No. 1 target for so-called patent "trolls."
A new survey of smartphone buyers in China has found that the pricing "sweet spot" for Apple's rumored "iPhone 5C" is $486 — a price higher than the analyst responsible for the poll expected.
As Apple rumored to be considering a retail trade-in program to lure more iPhone shoppers to its retail stores, a new survey has found that trade-in programs may help sway customers' loyalty.
Market research firm Harris Interactive on Thursday announced Apple, for the second consecutive year, beat out tech giants like Google, Samsung, and Amazon to be named computer, tablet and mobile phone "Brand of the Year."
As anticipation grows for Apple's next-generation iPhones and iPads, analysts aren't expecting much this afternoon, when the company will announce the results of its recently concluded June quarter.