A new survey of smartphone buyers in China has found that the pricing "sweet spot" for Apple's rumored "iPhone 5C" is $486 — a price higher than the analyst responsible for the poll expected.
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As Apple rumored to be considering a retail trade-in program to lure more iPhone shoppers to its retail stores, a new survey has found that trade-in programs may help sway customers' loyalty.
Market research firm Harris Interactive on Thursday announced Apple, for the second consecutive year, beat out tech giants like Google, Samsung, and Amazon to be named computer, tablet and mobile phone "Brand of the Year."
As anticipation grows for Apple's next-generation iPhones and iPads, analysts aren't expecting much this afternoon, when the company will announce the results of its recently concluded June quarter.
Less than a year after hitting the market at an exceptionally low $199 price point, Google's Nexus 7 mini tablet is causing an uproar among early adopters who complain the device is already beginning to fail with frustrating lag and frequent periods of unresponsiveness.
More bad new for Microsoft's Windows 8: Asus, one of the few PC makers to experience any growth last year, is now lowering its forecasts for June quarter PC and tablet sales in the face of slack demand for computers with the appearance of Windows Phone.
Apple has allegedly filed in Russia to register the product name "iWatch," the same name that has been unofficially used to refer to the company's rumored wrist-worn accessory.
A new poll of smartphone users reveals that loyalty to the iPhone is chipping away at Android's market share lead, and could lead to the iPhone overtaking Android in the U.S. in just a few years.
Expectations are low for Apple's recently concluded March quarter, in which some market watchers believe the company likely saw its first year-over-year profit decline in a decade, despite booming sales of its iPad lineup.
A new survey has discovered strong consumer interest for a hypothetical "iWatch" from Apple, with 19 percent of consumers declaring themselves "likely" to buy such a device.
A new study released by Piper Jaffray on Tuesday notes the iPhone is once again at the top of the heap for U.S. teens, with 48 percent owning a version of the smartphone, while 62 percent said they planned to make the Apple handset their next phone.
Apple's main rival Samsung pre-announced its earnings on Friday, revealing that the company had an even stronger-than-expected quarter with operating profits of 8.7 trillion won, or $7.7 billion U.S.
BlackBerry on Thursday said demand for its new flagship Z10 handset helped produce a net income of $98 million — a minor surprise during a transitional quarter for the previously spiraling company.
iPhone users' favorable impression of Apple customer support is so dominant that its J.D. Power score singlehandedly boosts the average ranking of the entire smartphone industry.
Apple is too unfriendly to third-party browsers, says Mozilla vice president Jay Sullivan, and Firefox will not be coming to iPads and iPhones until Apple decides to loosen the restrictions governing browsers iOS.
Mobile platforms running iOS and Android are increasingly popular among North American game developers, according to a new study, while traditional consoles and their portable counterparts are seeing less interest.
For the sixth consecutive year, Apple has earned the top ranking in Fortune's annual polling of corporate admiration among executives, topping competitors such as Google and Amazon not only in terms of performance, but also innovation.
Online retailer Amazon grabbed the top spot for corporate reputation in the 2013 Harris Poll Reputation Quotient, beating out firms like Disney and Coca-Cola, but also besting tech rivals Google and Apple.
iPhone users have the highest carrier bills among all smartphone platforms, with with 10 percent spending more than $200 per month with their carrier.
While many recent reports have focused on Apple's new iPad mini, one market analyst says an uptick in expected enterprise tablet purchases will allow the full-size iPad to continue its domination of the market.
A new survey of iPad mini buyers has found that nearly half are new to the platform, suggesting the smaller form factor will help grow Apple's market share in a big way.
More iPhone buyers this year are opting for Apple's latest model, the iPhone 5, than in previous years, suggesting more customers than ever are willing to pay for the best device available.
A new survey of more than 800 U.S .consumers found that more than half of those planning to buy a smartphone in the next three months say they will buy Apple's new iPhone 5.
A new survey has found consumers are extremely interested in the prospect of an Apple-branded television, and are willing to pay a 20 percent premium over existing TV prices for such a device.
With the lucrative holiday shopping season in full swing, the popular iPhone 5 handset is now readily available in the U.S. at Apple's brick-and-mortar retail stores as the company has apparently overcome supply issues experienced since the device was launched in September.
The 2012 holiday shopping season is predicted to be dominated by Apple, as the company has refreshed nearly its entire product lineup in the last few months.
Supply of the iPhone 5 for carriers AT&T and Verizon continues to improve, and may reach consistent availability in the next 2 to 3 weeks, according to a new survey of Apple retail stores.
Despite recent comments from Foxconn admitting difficulty in manufacturing the iPhone 5, there are reportedly signs that Apple's capacity is "much improved."
A survey of Apple retail stores over the launch weekend of the iPad mini has found that most completely sold out of the device, while the entry-level 16-gigabyte model was the most popular option.
With the iPad mini hitting shelves Friday, supply of Apple's iPhone 5 has not yet caught up with demand in the U.S., according to a survey of Apple retail stores.
Negative headlines haven't suppressed consumer interest in the iPhone 5, which is seeing "unprecedented" demand, according to the latest survey from ChangeWave Research.
Details from Apple's training manual for Genius Bar employees have been published online, revealing how the company teaches its workers to read customer body language, and how words like "crash" and "hang" are not to be used.
Though Apple's next iPhone is widely expected to have high-speed 4G long-term evolution connectivity, a new survey has found that nearly half of American consumers feel they don't need 4G LTE.
With persistent rumors of a new iPhone, smaller iPad and new iPods set to launch soon, Apple saw its prepayment for inventory components increase by $1.15 billion sequentially in the June quarter.
For developers, Android is becoming more of a consumer-oriented platform, while iOS has taken the lead in business, according to a new survey.
A new survey of consumers has found that a record number of people indicated they are "likely" to buy Apple's next iPhone, expected to launch later this year.
Despite beating Wall Street expectations for the second calendar quarter of 2012, Microsoft on Thursday reported its first-ever quarterly loss since the software giant went public in 1986.
A new survey has found that the average iPhone user considers their handset to be worth $313 to them, while Android smartphones are valued at $220.
iPhone and iPad users are so loyal to Apple and unlikely to switch to another platform that one analyst has pegged their total collective value at nearly $295 billion.
If Apple does release a larger iPhone and smaller iPad, developers who attended the Worldwide Developers Conference last week said they're not too concerned the changes would be a significant hassle for them.
A new survey of potential tablet buyers has found that the Amazon Kindle Fire is "floundering," while Apple's iPad remains the most popular and satisfying choice for consumers.
The latest study from comScore reveals that the U.S. marketshare of Google's Android mobile operating system dipped slightly over April while Apple's iOS-driven iPhone continued its slow upward climb.
With Apple's Mac Pro line growing long in the tooth after not having received an update for almost two years, a Facebook petition calling for information from the Mac maker on the fate of its professional-level desktops is steadily gaining traction.
The iPad has been highly successful at drawing new customers to Apple, as a new study has found that about 25 percent of buyers in the U.S. have made the iPad their first-ever Apple product.
Consumer interest in the iPhone 4S is even greater now than it was in the midst of the holiday buying season at the end of 2011, according to a new survey.
An ABC News/Washington Post poll released last week showed that of the top four U.S. tech companies; Google, Apple, Facebook and Twitter, the ubiquitous internet search engine took the crown as "most favorable."
Electronics retailer Best Buy plans to close 50 stores and cut $800 million in costs, in response to low margins in the mobile computing space from devices like Apple's iPad.
A recently-conducted survey found that there is an Apple product in over 55 million U.S. homes, and one-in-ten households that do not fall into that category plan to make a purchase in the next year.
Apple has taken the top spot in a ranking of consumers' opinions of corporate reputation in the US, scoring higher than any other company has in the last 13 years.
If Apple were to offer high-definition television sets with an average selling price of $1,500, one Wall Street analyst believes the company could capture 5 percent of the market and earn $17 billion in revenue.