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Found 183 Results for: ‘strategy analytics’

CarPlay becoming pivotal purchase priority for new car buyers

04/12/2018, 08:14:00 PM, Posted By Mikey Campbell

As smartphones near peak saturation in developed markets, new data suggests in-car infotainment systems like Apple's CarPlay are quickly transitioning from a nice-to-have option to required feature for new vehicle buyers.

After Cambridge Analytica scandal, publishers see Apple News as a solid alternative to being burned by Facebook, Google

03/21/2018, 07:33:00 AM, Posted By Daniel Eran Dilger

For years, Facebook and Google have been bleeding the publishing industry dry, appropriating the work of its reporters while replacing the ads that traditionally supported the news business with their own targeted surveillance advertising that does little to support actual journalism. It took a major scandal to wake the industry up, but it's increasing warming to Apple News and its unique model of privacy.

The Smartphone Endgame: Who wins once shipment volumes peak?

02/24/2018, 12:41:39 PM, Posted By Daniel Eran Dilger

For decades, market research firms have been confidently asserting that the "winners" in PCs, tablets, smartphones and other consumer electronics are not firms that are profitable or even sustainable, but merely those shipping the largest volumes at any given time. This has enabled them to crown a successive line of failed players, then rapidly move on to a new "winner," often within the same year. The bigger problem for this sort of flawgic is that the game itself is changing.

Chinese discount phone makers were supposed to rival Apple's iPhone globally. Instead, they're dying off within China

02/23/2018, 11:37:21 AM, Posted By Daniel Eran Dilger

Ever since iPhones officially went on sale in China back in 2009, pundits have claimed that local production of cheaper smartphones would not only block Apple's growth prospects in China but also invade smartphone markets globally. They were wrong, here's why.

'An incredible money-making machine:' Apple's iPhone captures record 51% of global smartphone revenues

02/15/2018, 12:24:31 PM, Posted By Neil Hughes

For the first time ever, Apple's iPhone captured more than half of all global smartphone revenues in a single quarter, outperforming the rest of the industry on the strength of the premium-priced iPhone X.

Samsung's vice chairman pardoned in time for the Olympics it's sponsoring

02/05/2018, 07:52:00 AM, Posted By Daniel Eran Dilger

A South Korean corruption scandal involving millions of dollars in bribes made by Samsung's de facto leader Lee Jae-yong in exchange for government favors has been conveniently pardoned just in time for Samsung to sponsor the 2018 Pyeongchang Winter Olympic Games.

Apple beat Samsung in unit sales with iPhone X during Q4, during the "biggest annual fall in smartphone history"

02/02/2018, 12:48:00 PM, Posted By Daniel Eran Dilger

Last year, Samsung's exploding Galaxy Note 7 created a catastrophically distracting meltdown for the company that enabled Apple to surpass it in total unit sales of smartphones during the winter quarter. This year, Apple has again surpassed sales of all Samsung smartphones in the quarter, except this time it's by virtue of trend-bucking new demand for the innovative, revolutionary iPhone X--without much apparent regard for its price.

Apple tops worldwide smartphone vendor list in Q4 amid industry contraction, report says

02/01/2018, 10:22:00 PM, Posted By Mikey Campbell

Apple led the worldwide smartphone market in the fourth quarter of 2017, according to fresh statistics from Strategy Analytics, with strong demand for products like iPhone X and iPhone 8 bucking wider market headwinds.

Advanced TrueDepth camera, Face ID "major drivers" of iPhone X user satisfaction

12/23/2017, 11:05:00 PM, Posted By Daniel Eran Dilger

A consumer sentiment report of early iPhone X adopters indicates that its TrueDepth camera is a "major driver among positive ratings," and that the features it enables--including Face ID and Animoji--are key market differentiators driving interest in the high end phone.

Apple Watch shipments in Q3 estimated at 3.9M units, including 800,000 Series 3 with LTE

11/14/2017, 10:17:00 AM, Posted By Malcolm Owen

Apple has regained its position as the biggest producer of wearable devices in the world, analytics firm Canalys claims, with the release of the Apple Watch Series 3 and the cellular model said to help overtake Xiaomi in the third quarter, despite a small contraction in the marketplace.

Analysts claim iPhone continues to control US smartphone market in Q3

11/07/2017, 11:42:13 AM, Posted By Malcolm Owen

Apple is continuing to lead other smartphone manufacturers in terms of smartphone shipments to the United States in the third quarter, according to Strategy Analytics, despite an alleged dip in iPhone shipments during the period, and an overall year-on-year contraction of the U.S. smartphone market.

Apple crushes Samsung in China as iPhone attracts twice the loyalty in upgrades over domestic brands

09/07/2017, 04:50:00 PM, Posted By Daniel Eran Dilger

Young smartphone buyers in China are preferring to buy low-priced domestic brands over phones from Samsung, but the loyalty rate in buying another Oppo or Vivo phone is half that of buyers getting another iPhone-- which remains the largest installed smartphone base in China.

Apple's iPhone 7 & 7 Plus top Q2 smartphone market, beating Samsung's Galaxy S8

08/16/2017, 12:14:34 PM, Posted By Roger Fingas

The iPhone 7 and 7 Plus held on as the world's most popular smartphones in the June quarter, according to research data published on Wednesday, handily relegating Samsung's newer Galaxy S8 flagship to third place.

Estimates peg Apple Watch at third place in wearables with 2.8M units in June quarter

08/03/2017, 09:40:26 AM, Posted By Roger Fingas

The Apple Watch's share of the global wearables market is on the rise, but still leaving the company behind rivals Xiaomi and Fitbit, according to research data published this week.

Apple's iPhone 7 was world's best-selling smartphone in first quarter of 2017

05/10/2017, 11:59:12 AM, Posted By Mike Wuerthele

In a new report, Apple's iPhone 7 and iPhone 7 Plus claimed the number one and two most sold smartphones, during the first calendar quarter of 2017.

Apple overtakes Fitbit to become world's largest wearables vendor, study says [u]

05/04/2017, 07:39:00 PM, Posted By Mikey Campbell

Citing a boom in Apple Watch sales, market research firm Strategy Analytics in a report released Thursday said Apple overtook Fitbit to become the world's largest wearables vendor for the first quarter of 2017.

Adobe launches Experience Cloud marketing and analytics solution, integrates with Creative Cloud

03/21/2017, 02:49:42 AM, Posted By AppleInsider Staff

In a bid to extend its reach into the enterprise market, Adobe on Tuesday debuted Adobe Experience Cloud, a set of cloud services designed to seamlessly integrate brand marketing, analytics and advertising into a single comprehensive product.

China's LeEco backs out of Silicon Valley HQ less than a year after being hailed as "taking on Apple"

03/20/2017, 07:41:00 PM, Posted By Daniel Eran Dilger

LeEco, the Chinese firm reported to be "taking on" Apple (as well as Tesla and Netflix) less than a year ago in an ambitious American expansion with new headquarters in San Jose, is now laying off employees and selling its property after running out of cash.

Apple captured 540% the profits of Samsung Mobile in 2016 as China's phone makers battled for scraps

03/08/2017, 02:11:59 AM, Posted By Daniel Eran Dilger

Apple's iPhone continued to grab the vast majority of smartphone profits globally, due to poor performance by Samsung and largely profitless production of massive numbers of lower end models by several companies in China.

Apple changes up ad strategy to focus on digital and regional campaigns

02/20/2017, 09:04:27 AM, Posted By Roger Fingas

Apple's long-time ad partner, TBWAMedia Arts Lab, is "reorganizing and introducing a new operating model" in order to accommodate its client's new focus on digital and regional campaigns, according to a spokesperson for the agency.