Apple's five year effort to radically enhance iOS app advertising with its own ad sales has now been scuttled. That opens the door for an even more radical rethinking of how to monetize apps and Internet services, one that is clearly differentiated from the incessant adware associated with Android, Windows and the open web.
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For years, Apple's detractors have predicted that the company's industry-leading profits from Macs, iPods, iPhones and iPads would erode away as cheaper products from high volume competitors--and more innovative disruptors--emerged to knock it from its profitable perch, forcing the company to constantly invent new product categories just to stay alive. But that hasn't happened. Instead, Apple keeps increasing its profitability while also expanding into new market segments.
At an Hour of Code educational coding session in New York on Wednesday, Apple CEO Tim Cook said his company is interested in building powerful, meaningful products for students and teachers, not inexpensive "test machines" like Google's Chromebook.
HP, the world's third largest PC and tablet maker in unit volumes behind Lenovo and Apple, is exiting the low-end tablet market to focus on smaller volumes of higher-end products priced similar to iPad.
Microsoft at its Connect (); conference on Wednesday flipped the switch on Microsoft Graph, née Office 365 Unified API, a set of APIs that let developers integrate, manage and tap into vast expanses of data stored in the Office 365 cloud.
Samsung Electronics' IT & Mobile unit reported shipment growth in phones but noted that its "profitability declined" due to the fire sale pricing incurred to boost sales of its disappointing Galaxy S6, along with a lower handset Average Selling Price "due to increased sales of mid- to low-end products."
Google on Wednesday announced a new open-source project dubbed Accelerated Mobile Pages, intended to increase the hits publishers receive on articles, and hence the public's exposure to advertising.
Even with iPhone sales continuing to be strong, Apple is unlikely to make deeper inroads into Android's global marketshare in the near future, according to projections from an IDC research report released on Tuesday.
A report on Wednesday fleshed out Apple's plan to take a bigger piece of the business workplace technology pie by leveraging its mobile iPad platform, a strategy that entails opening up operations to smaller firms.
Despite the country being a key market continuing to see tremendous growth, Apple nevertheless lost ground in China to native phonemakers Xiaomi and Huawei during the June quarter, according to Canalys market research data teased on Monday.
Though slowing as a whole, the global cellphone industry -- including both smartphones and feature phones -- saw several platform rankings shake-ups during the June quarter, with Apple rising to second place and helping to push Microsoft into fourth place, according to Strategy Analytics data published on Thursday.
International Business Machines and cloud collaboration firm Box on Tuesday announced a new partnership that will see an integration of resources and technology lead to intuitive enterprise class products, including IBM's MobileFirst for iOS apps for Apple devices.
While tech pundits have long insisted that Apple and Google are growing more alike as rivals in smartphone and tablet computing, this week's WWDC should provide clear evidence that Apple is on a completely different track compared to the Android train operated by its formerly close iPhone services partner.
Apple's rapidly-expanding internal search group -- aimed at making Spotlight a legitimate Web search engine -- is being led by the team acquired in 2013 with social search firm Topsy, AppleInsider has learned.
Despite strong iPhone sales, Samsung was able to top Apple in terms of smartphone shipments during the March quarter and reclaim market leadership, research firm Strategy Analytics said on Wednesday.
Apple on Tuesday made its open-source ResearchKit tools for developers openly available, paving the way for doctors, scientists and others to gather data more frequently and accurately from participants' iPhones.
Apple Inc. has acquired 26 firms in 15 months while pursuing increased diversity, a confident Tim Cook tells shareholders
Riding high the day after detailing a series of new products at its Spring Forward event, Apple's chief executive Tim Cook recapped the company's progress at its annual shareholder meeting on Tuesday, with a particular focus on acquisitions, partnerships and achieving the kind of diversity that reflects the company's growing, global audience of employees and customers.
When Apple rolls out a rare new product--rather than canceling it internally--you'd have to be naive to think it was rushed to market without much consideration and therefore probably doomed to failure. But you'd be equally naive to think that the incumbents positioned in the path of Apple's next potential juggernaut wouldn't desperately seek to defend their turf, bending the truth to the breaking point if necessary.
Last quarter, Apple's iPhone took a record 89 percent share of smartphone operating profits, directly causing another record for the holiday shopping season: an all-time low for devices running Google's Android.
A new report from Strategy Analytics published on Wednesday suggests so-called "Brand X" tablets collectively outperformed Apple's iPad and offerings from Samsung in 2014, marking the first time generic device makers beat out the two established brands on a year-end basis.