Apple's long-time ad partner, TBWAMedia Arts Lab, is "reorganizing and introducing a new operating model" in order to accommodate its client's new focus on digital and regional campaigns, according to a spokesperson for the agency.
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Apple may have sold as many as 6 million Apple Watches during the December quarter, generating as much as $2.6 billion in revenue -- and giving the company of almost 80 percent of smartwatch revenues during the period, new research suggests.
While differing on some key figures, global tablet industry statistics published on Thursday suggest that the Apple's iPad still has a firm lead as the most popular option, even if the company and the industry as a whole are losing sales.
Though Apple has not officially announced any sales figures for its wearable Apple Watch, that hasn't stopped research firms from estimating its performance, with new data from Strategy Analytics pegging the device at 5.2 million shipments in the fourth quarter of 2016.
Apple's record iPhone sales during the December quarter allowed it edge ahead of Samsung and once again become the world's top smartphone vendor, though not for whole of 2016, according to new research data.
If you listen to groupthink critics on Apple, you'll hear that the company is deeply troubled by too much reliance on iPhone sales, aging Mac Pro and Mini offerings that haven't been updated in years and a stagnating market for iPads that has fallen precipitously since Peak iPad occured in 2014. They're wrong, here's why.
Apple crushed Samsung in the emerging market for premium smartphones in India during October, taking a leading 66 percent share of sales. Samsung's second place accounted for 23 percent of sales from Galaxy S7 and similar phones, while Google--which has made the subcontinent a focus--took 10 percent of sales. Only 1 percent was attributed to other makers.
According to the latest estimates from market research firm Strategy Analytics, Apple iPhone sales gobbled up 91 percent of worldwide smartphone profits during the third quarter of 2016, setting a new record.
Apple raked in more than 100 percent of all smartphone industry profits during the third quarter of 2016, despite owning roughly 12 percent of the market, according to new estimates published on Thursday.
While the global smartphone market grew at an accelerated pace in the September quarter, Apple's share of it slipped from 13.6 percent to 12.1 percent year-over-year, according to new research data.
As Apple looks to break into India's burgeoning smartphone market, a report on Tuesday claims the company is in talks with Foxconn to potentially manufacture iPhone in the region.
Despite much handwringing about a supposed lack of interest in Apple's latest iPhone in comparison to the mega-cycle upgrade stoked by iPhone 6 at its launch in 2014, data from Strategy Analytics shows that iPhone 6s became "the world's most popular smartphone" in the June quarter.
A promised wind-down of Flash support in Chrome will start with Chrome 53, releasing next month, Google announced on Tuesday.
Apple may consider India one of its important markets for the future, but its sales performance in the country in 2016 has fallen 35 percent year over year, causing a significant loss in overall marketshare, new estimates show.
In the battle for the Chinese smartphone market, Apple has lost ground in both marketshare and shipment quantities to smartphone manufacturers Vivo and Oppo, new data reveals.
Shares of Apple increased nearly 2 percent today to close at $98.79, close to the peak the stock has traded since diving below $100 after the company reported its fiscal Q2 earnings. Within two weeks, Apple will announce its earnings for Q3, which ended in June.
The weak sustainability of low-end market share has claimed a new victim. Dell has dropped its remaining Venue-branded Android tablet line and will instead focus on selling conventional PCs and hybrid "2-in-1" devices running Windows, citing over-saturation and declining demand for slate-style tablets.
Apple shipped about 2.2 million Apple Watches in the March quarter, although it still saw its share of the smartwatch market slip to 52.4 percent, according to research estimates published on Thursday.
Fresh statistics from Strategy Analytics show smartwatch shipments surpassed those of traditional Swiss-made timepieces for the first time ever in the last quarter of 2015, with Apple Watch leading the charge.
Although the smartphone and tablet processor markets actually declined year-over-year in 2015, Apple managed to capture large shares of both in 2015 simply manufacturing for its own devices, Strategy Analytics said in data released on Friday.