Apple's second-generation ultraportable 12-inch MacBook features some noteworthy internal improvements, including an extra hour of battery life and Intel's latest Skylake processors, that make it a worthwhile update. But all of the major concessions of the 2015 model remain, making it unlikely this refresh will change anyone's opinion on the divisive-yet-impressive notebook.
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There was no shortage of headlines this week, with Apple launching new MacBooks, announcing WWDC 2016, and letting slip more details about its electric car project. A long-time but recently retired Apple board member, Bill Campbell, died on Monday.
The wheels seem to be in motion for Apple to begin updating its MacBook offerings during the second quarter of 2016, with resellers holding firesales on all 2015 MacBook Airs while Best Buy has halted sales of current-generation 12" MacBooks completely.
Apple is allegedly planning to update its ultraportable MacBook with Retina display in the second half of 2016, featuring a new screen hing design made from metal injection molding, according to a new supply chain report.
After being neglected in 2015, Apple's 9.7-inch iPad has received a much-needed professional makeover, gaining key features from the 12.9-inch iPad Pro and even outperforming it in a few ways. It's a substantial upgrade, and one we find absolutely worthy of the "Pro" moniker, though the $599 starting price may deter some buyers.
It's not surprising that Apple has incorporated the new features first introduced last fall for its 12.9 inch iPad Pro to its new 9.7 inch iPad Pro--essentially making it an enhanced iPad Air 2 packing an A9X brain, quad speakers and support for the new Apple Pencil and Smart Connector. What is surprising is that in just six months, Apple has enhanced the iPad Pro with an iPhone 6s-class camera with True Tone flash, and has invented a new "True Tone Display" for adapting the screen to ambient lighting--a substantial investment in iPad as a platform.
Deals: $100 off iPad Pros, $200 off 1.2GH 12" MacBooks, and $300-$440 off all 15" MacBook Pros with AppleCare
This week marks the lowest prices for iPad Pros we've ever seen, with models starting at just $686 from an authorized reseller. Meanwhile, grab an upgraded 1.2GHz 12" MacBook for just $1,399.00. Or save $300-$440 instantly on Apple's latest 15" MacBook Pros with AppleCare, plus a free printer, and no tax in most states.
Today, Apple will hold a media presentation at its corporate headquarters to unveil its latest new products. Spoiler alert: You can expect a new 4-inch iPhone and 9.7-inch iPad.
Apple on Thursday officially sent out invitations for a March 21 media event, telling members of the press to "let us loop you in." The company is widely expected to announce a new 4-inch "iPhone SE" and a 9.7-inch "iPad Pro."
The $999 price point for Apple's new 21" iMac with HD display is back, or you could grab one of last year's models for just $899 while supplies last. And if you're looking for a 21" iMac with 4K display, we have coupons for free Canon AIO AirPrint printers, or $70 off all BTO models.
Apple's planning to launch major new hardware earlier than usual this year, the latest rumors this week revealed. Plus, Apple's record setting quarter is overshadowed by a soft outlook, iTunes Radio goes pay-only, and exclusive details on the struggles of "Project Titan," Apple's electric car project.
Continued growth for the MacBook lineup -- particularly in enterprise markets -- will be a bright spot for Apple in 2016, further bolstered by an update in the first half of the year, according to analyst Ming-Chi Kuo.
CES wouldn't be the Consumer Electronics Show without a little Copycat, Emulate & Steal. This year's event showed off some of the tech industry's best ideas on how to make products that look as much as possible like Apple's as they attempt to transition from selling cheap commodity products to premium hardware that struggles to look designed in Cupertino.
Even though Apple's first major hardware launches for 2016 are probably still months away, rumors of the company's roadmap are already widespread, including some potential shakeups for products like the iPhone.
In 2015, Apple dramatically enhanced its ability to make money, and at the same time incrementally dismantled the profit engines of its competitors, leaving them even weaker for their next match in 2016. But Apple has several weaknesses related to the core strength of its existing ecosystems that it needs to address over the coming year if it wants to retain and enhance its brand of excellence that drives sales of its premium, profitable hardware.
With Christmas Eve just one week away, AppleInsider's Price Guide partners have set firm deadlines for when online shoppers can order and still expect their gifts to arrive on time for friends and family. Here's a quick guide to shipping cutoffs and last-minute shipping upgrades.
Deals: 15" MacBook Pro (2.5GHz 16GB 512GB M370X) for $2,099, Space Gray 12" MacBook for $1,129, 27" iMac 5K with Fusion Drive for $1,749
All of our exclusive year-end offers have been upgraded with Free 2 Day Air Shipping, including Apple's 15" MacBook Pro (2.5GHz 16GB 512GB M370X) for $2,099 ($400 off), Space Gray 12" MacBook for $1,129 ($170 off), and Late 2015 27" iMac 5K with Fusion Drive for $1,749 ($250 off).
When Apple first unveiled iPad Pro, it noted that its custom designed A9X chip would be faster than 80 percent of the PCs that shipped this year. Benchmarks indicate that it's not just faster than low end generic PCs, but also faster -- and less expensive -- than Microsoft's Surface Pro 4.
Microsoft's latest efforts to shove Windows PCs back into relevance in the Post PC era have found willing volunteers among some PC bloggers ready to exchange their credibility for enthusiastic reviews of Surface Book and Pro 4, apparently under the premise that Windows can be reanimated back into a viable monopoly via hybrid Tablet PC-style convergence. But that's delusionally wrong, here's why.
Killer Deal: Fully-loaded 11" MacBook Air for $999 (or $1,089 with AppleCare plus 2 free accessories)
This week AI-readers can grab a fully-loaded 11" MacBook Air (1.70GHz/8GB/512GB) for $999 ($650 off), or purchase the same MacBook Air with AppleCare for $1,089 ($809 off), plus get a free Microsoft comfort mouse and LG super drive thrown in for free. Also, 27" and 34" displays from $479 to $720.