The color-splashed invite sent out to the press on Wednesday for the forthcoming Oct. 27 Apple release event uses language that Apple has used before in two other groundbreaking product debuts.
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A report on Tuesday puts a date to rumors regarding an impending Mac hardware refresh, saying Apple will announce all new computer models at an Oct. 27 media event.
Apple is expected to release just three new MacBook models this fall, according to a research report released on Tuesday, possibly reaffirming claims that the company is planning to drop the 11-inch model of the MacBook Air.
In addition to a new iOS 10.1 beta for developers, Apple on Tuesday released a third beta of macOS Sierra 10.12.1 to the public, plus developer betas of watchOS 3.1 and tvOS 10.0.1.
Now through Oct. 9, AppleInsider readers can get up to $325 in cash and score a $10 bonus on select iPhone 6, 6 Plus, 6s and 6s Plus trade-ins. What's more, if you prefer to get a cash payout right now, visit an ecoATM kiosk and activate the bonus immediately with an exclusive promo code.
AppleInsider readers upgrading to a new iPhone or Apple Watch this month can use an exclusive promo code to tack on an additional $10 bonus to existing payouts of up to $300 when selling their old Apple devices to BuyBackWorld. Plus, lock in a cash payout today and hold onto your old device until Halloween.
Apple's latest iPhone 7 and 7 Plus are faster, sport significantly better cameras, expand system-wide haptics in iOS 10 with a new solid state Home button and Taptic Engine, introduce Wide Color and other major Retina HD technology improvements without changing their display resolutions, add new water resistance and include updates to system components ranging from RAM to storage to wireless capabilities.
For regular AppleInsider readers, last week's Apple event came with no major surprises, as the rumor mill signaled exactly what to expect from the iPhone 7 and Apple Watch Series 2. Here's a recap of which sources got it right -- in some cases well in advance of the product announcements.
Time is running out to lock in a price for your used iPhone with an extended grace period ahead of Apple's anticipated iPhone 7. Now through Sept. 7, sell your iPhone to Gazelle for up to $306 and hold on to the device until Oct. 14.
Today Apple will hold its now-annual September event where it is expected to unveil new products, most notably its next iPhone. Here everything insiders need to know about the highly anticipated announcements.
In anticipation of Apple's iPhone 7 launch on Sept. 7th, Gazelle this week is offering up to $360 in cash for used iPhone trade-ins with an extended 45-day price lock that lets you hang on to those devices until Oct. 14th.
Apple to debut standalone 5K monitor, MacBook Air refresh, 'pro' iPad software features, report says
Apple is working to release a fresh batch of Mac hardware including a standalone 5K display made in partnership with LG, MacBook Air and iMac refreshes, and new iPad Pro software catering to professional users, according to a report on Monday.
Microsoft on Monday released a new ad for the Surface Pro 4, directly comparing the tablet against the MacBook Air, and painting it as more feature-complete than Apple's similarly-priced product.
This week on the AppleInsider podcast, Neil and Victor talk iPad upgrade cycles, compare simplicity of iPods and Apple Watch, and catch you up on all the latest 'iPhone 7' news.
Deals: $550 off 12" MacBook (1.3GHz, 8GB, 256GB), $200 off 13" Air; $100 off 128GB 12.9" iPad Pro; $550 off 27" iMac; $100 iTunes code $85
Shoppers can snap up a 2015 1.3GHz 12" MacBook for $999 or a 2015 13" Air for $799 this week. The Space Gray 12.9" iPad Pro (Wi-Fi) is also marked down to $849, while a 27" iMac is $1,249. Apple's 16GB iPhone 6 Plus (GSM Unlocked) is now $549.99 and $100 iTunes codes are 15% off on eBay.
Deals: 12" MacBook (1.3GHz, 8GB, 256GB) for $999; 128GB iPad Air 2 for $499; $350 off 13" MacBook Air; $400 off 21" iMac
Back by popular demand, B&H is taking $550 off the 1.3GHz 2015 12" MacBook in Space Gray with free Parallels. Or save $200 on the 128GB iPad Air 2 (Wi-Fi Only). Apple's Early 2015 13" MacBook Air (1.6GHz, 4GB, 256GB) is also marked down to $849, while a 21" iMac is $899.
Deals: 21" iMac for $899, 27" iMac for $1,249, 12.9" iPad Pro for $699, DJI Phantom 4 for $1,199, $300 off MacBook Pro
Shoppers this week can exclusively save $550 on a Late 2013 27" iMac (3.2GHz/8GB/1TB HDD/GT 755M) or $400 off a Late 2013 21" iMac (2.7GHz/8GB/1TB HDD) at B&H. Apple's 32GB 12.9" iPad Pros are also $100 off, while the DJI Phantom 4 drone is $200 off with a free 64GB memory card. Plus, the 256GB 13" MacBook Pro is $1,199.99 on eBay while supplies last.
Deals: 12" MacBook (1.3GHz, 8GB, 256GB) $999; $50-$100 off iPad Pros; up to 80% off back-to-school gadgets
Back for a limited time only, Apple's 2015 12" MacBook with a 1.3GHz processor is $550 off with free Parallels at B&H. Or snap up an iPad Pro at up to $100 off with no tax outside of NY. Current 13" and 15" MacBook Pros are also 20% off on eBay Deals while supplies last.
Despite a flurry of incessant news reports maintaining that Apple is poised to bore its customers to death with a completely snooze-worthy iPhone 7 this fall, there's actually excessive evidence providing reason to believe that the portended death of iPhone 7 has been greatly exaggerated--for reasons that should be obvious.
Apple Stores are beginning to remove the 13-inch non-Retina MacBook Pro from their showfloors, in what may be a sign the company is preparing to completely phase out the product with a spinning optical disc drive, AppleInsider discovered on Monday.
Samsung on Tuesday announced production has started for its new PM971-NVMe, a solid state drive that crams non-volatile memory express technology, onboard NAND flash memory, DRAM and an SSD controller into a package slightly larger than a postage stamp.
Deals: $50-$70 off 2016 12" MacBooks; 12.9" iPad Pros(128GB, WiFi+LTE) for $799 ($280 off), DJI Phantom 4 bundle
Apple resellers on Tuesday are offering some of the first discounts on 2016 12-inch MacBooks, while a few remaining 2015 models are marked down as low as $964. Meanwhile, grab a 128GB 12.9" iPad Pro with WiFi+LTE for just $799 (or upgrade to a MacBook Air for the same price). Also a DJI Phantom 4 bundle includes 2 additional batteries and a $150 eBay Gift Card to back out their cost.
Apple has sold far more iOS devices than Macs over the past several years, but as a $20 billion business, the Mac platform remains extremely important to the company. Here's a look at where Apple's conventional computing platform is headed, and what we can expect to see at this year's Worldwide Developer Conference.
Noted KGI analyst Ming-Chi Kuo predicts Apple to launch a next-generation 13-inch MacBook model in the third quarter of 2016, which would expand the company's thin-and-light lineup directly into 13-inch MacBook Pro territory.
Apple is expected to drastically revamp its flagship laptop line in the second half of 2016, according to one informed insider, with the slimmed down 13- and 15-inch models said to sport Touch ID, an OLED display touch bar, USB-C and Thunderbolt 3, among other improvements.