Apple this week notified iPhone developers that they cannot use the device's GPS data to serve location-aware advertisements to users of App Store software.

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A new report alleges Apple hopes to shake up the mobile advertising business, as competition grows between it and search giant Google. One analyst believes the rift could even potentially lead the Cupertino, Calif., company to embrace its rival, Microsoft, for Bing search.

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With a war chest of $23 billion in cash, along with increasing competition by Google, Apple looks to continue its recent trend of acquisitions in the new year.

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Apple is likely looking to get a piece of the mobile advertising space on its own App Store, but is also looking to dominate ads on its forthcoming tablet from the get-go with the purchase of Quattro Wireless, one analyst told AppleInsider.

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Apple has officially entered into the advertising business with the purchase of Quattro Wireless, the mobile ad company confirmed via its Web site Tuesday.

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Apple is poised to announce that it has acquired mobile advertising outfit Quattro Wireless for $275 million.

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Consumer Watchdog and the Center For Digital Democracy have requested that the Federal Trade Commission block Google's $750 million acquisition of AdMob on both anti-trust and privacy issues.

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With the iPhone and iPod touch on track to sell 40 million units this year, most of the growth from 2009 has come from outside of North America.

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Apple's slice of mobile data traffic has grown to now exceed 50% share in the US, UK and in global figures, according to the latest monthly mobile data traffic report by AdMob.

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