Apple spent $64.8 million on paid search ads in 2020, ranking 12th overall
Apple ranked among the top 15 Fortune 100 companies that pay the most to appear in search ads, according to analysis by Semrush.
Apple ranked among the top 15 Fortune 100 companies that pay the most to appear in search ads, according to analysis by Semrush.
Google worked with Facebook to work around Apple's privacy tools in Safari to continue tracking end users, an update to an antitrust lawsuit claims, with the search company also doing what it could to slow down other regulatory initiatives surrounding privacy.
Apple's in-house advertising arm, Search Ads, appears to be benefiting from Apple's privacy push in 2021, with the business growing in market share at a time when rival advertising firms are having trouble targeting advertising at potential customers.
Apple has launched a new pop-up in iOS 15 to allow users to turn on or off personalized ads within the App Store and other Apple apps.
Facebook plans on revamping how its advertising system works to place more value on user privacy and reduce the emphasis on data collection.
The majority of iPhone users are asking companies not to track them when faced with an App Tracking Transparency privacy prompt, according to new data.
Apple's App Tracking Transparency feature is causing a 15% to 20% drop in revenue for iOS advertisers, according to a mobile marketing executive.
Advertisers are reacting to the introduction of Apple's App Tracking transparency by changing their spending strategy, with an increasing shift to ad spends on Android.
A Chinese effort to work around App Tracking Transparency rules has effectively been killed after Apple retaliated by preventing app updates from affected apps from reaching the App Store.
Third-party apps are using workarounds to collect data on users opting out of tracking via iOS' App Tracking Transparency, critics claim, with many apps potentially collecting the same amount of data as they did before ATT was implemented.
Google is going to change how it works with other companies regarding its online advertising business, as part of a settlement with France's competition authority that involved a fine of 220 million euros ($267.5 million).
According to several advertising experts, Apple's newly launched App Store Search Tabs Ads don't compare well to the company's other ad products.
Apple has hired former Facebook ads product manager Antonio Garcia Martinez, a sign that the Cupertino tech giant is expanding its own advertising ambitions.
Apple's introduction of App Tracking Transparency could be beneficial to its own advertising business, with ad executives claiming clients could gain more data about ad performance for iOS devices than through third-party platforms.
Microsoft has launched another advertisement featuring actors "reviewing" the Microsoft Surface Laptop 4, this time seizing the opportunity to take shots at the MacBook Air.
Apple has changed how it markets the Pro Display XDR in the United Kingdom following complaints to an advertising regulator, with it no longer using the words "Far beyond HDR" to describe the screen.
As Apple's App Tracking Transparency feature nears in iOS 14, some ad firms may be resorting to "server-to-server fingerprinting" to get around the privacy restrictions.
Google used a secret program called "Bernanke" that used historical bidding data to give its ad-buying system a major advantage over its rivals, an antitrust lawsuit filing claims, a program that earned the company hundreds of millions of dollars in revenue.
Apple's forthcoming App Tracking Transparency privacy feature in iOS 14 leaves advertisers guessing, but sure that revenues will be hit.
Apple has updated its "A Day in the Life of your Data" report to include new information about ad auctions and attribution, as well as some of Apple's own ad privacy endeavors.
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