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Topic: Amazon Coins

Amazon launches, gives away millions in Amazon Coins to spur app downloads on Kindle Fire

05/13/2013, 10:05 am

Amazon on Monday celebrated the launch of its new Amazon Coins by giving “tens of millions of dollars” of the virtual currency to Kindle Fire users as part of its latest bit to attract customers to its own Kindle platform, and away from incumbents like Apple's iOS and Google's Android.