Eddy Cue believes Apple can reinvent sports broadcasting with Apple TV+
Apple's move into live sports broadcasting is a strategic play to diversify its revenue and engage a broader audience, and it's been primarily driven by executive Eddy Cue.
Apple's move into live sports broadcasting is a strategic play to diversify its revenue and engage a broader audience, and it's been primarily driven by executive Eddy Cue.
Years after it took the USB port away, Apple has given users the ability to restore a malfunctioning Apple TV with an iPhone running iOS 17.
Apple's new tvOS 17 has dropped — here are many of the new features contained within.
Apple TV+ has ordered a new animated kids show called "Curses!" and has announced a second season of "Interrupting Chicken," as part of its increasing package of children's and family shows.
The Apple TV+ alternative-reality space drama "For All Mankind" is set to debut its fourth season in November, and Apple has shared a new trailer in preparation.
Apple paused its iPhone 15 launch for an awkward five-minute comedy sketch showing a personified Mother Nature being impressed by the firm's environmental work — and it didn't belong in the event at all.
Apple TV+ will soon be available as one of the approximately 630 channels showing in India via the Tata Play subscription bundle.
The new Apple TV+ live-action Godzilla drama will stomp into viewers' homes in November, with a ten-episode first season.
Dark comedy "Where's Wanda?" has become the first German-language commission from Apple TV+.
Apple has released a new eight-hour mix of the "Severance" theme song, perfect for the Innie who wants something to study, work, or relax to.
Apple's developer beta participants can now pick up the ninth build of tvOS 17 to try out on the Apple TV.
Soccer fans who've yet to sign up for the MLS Season Pass on Apple TV+ now have a good reason to do so, with the price cut down to $29 for the remainder of the 2023 season.
New Apple TV+ viewers in the UK and South Africa can no longer get a free week in which to decide whether to subscribe, or at least without a workaround.
Apple has shared the first trailer for "The Pigeon Tunnel," which is set to debut on Apple TV+ on October 20, and will delve into the history of the famed writer and former spy John le Carre.
Ahead of Ridley Scott and David Scarpa's "Napoleon" theatrical release, director Scott wants Apple TV+ to show a version that's almost two hours longer.
"Killers of the Flower Moon" is the next big film from legendary director Martin Scorsese coming to Apple TV+, and Apple is skipping the limited release in favor of a global October 20 release.
Apple is now on its eighth developer beta for tvOS 17, which test participants can now download.
Gourmet food company Mackenzie Limited has created limited-time shortbread cookies for fans of the iconic Apple TV+ comedy "Ted Lasso."
The production of Apple TV+ psychological thriller "Constellation" hasn't paid its bills in Finland, a report claims, with over a million euros ($1.08 million) in debts left unpaid months after filming ended.
Ahead of its third season streaming premiere on September 13, 2023, Apple TV+ has debuted a new trailer with Jennifer Aniston and Reese Witherspoon in "The Morning Show".
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