Ahead of Apple's December quarter results, analysts have been slashing targets for the company, based on a belief that iPhone sales are slower than expected. But Robert Cihra of Guggenheim hasn't budged on his $215 price target, telling investors on Wednesday that he sees the iPhone X as the start of a multi-year upgrade cycle.
Momentum for the Apple Watch will likely take a short time to build driven mostly by apps, one analyst believes, with sales quickly escalating to 10 million units in the holiday 2015 shopping season.
A pair of new surveys released this week both affirm that the new 5.5-inch iPhone 6 Plus has achieved about 25 percent of Apple's total iPhone sales, a trend that market watchers think will be a boon for the company's bottom line.
Apple is likely to see modest gains in iPhone sales in the medium term thanks to early smartphone upgrade programs from major U.S. wireless carriers, one analyst has projected.
Another analyst has countered recent reports that Apple plans to release a cheaper iPhone for the pre-paid mobile market, stating instead that the iPhone 3GS will continue to serve as the company's "low-end" handset.
The poor reception of Windows Vista, along with a strong Mac OS X, will help Apple continue to ship Macs at three times the industry average by the end of the spring, according to BMO Capital Markets.
Investment bank BMO Capital Markets on Monday slashed its price target on shares of Apple Inc. to $140 from $160, saying it believes the company's three growth drivers — the Mac, iPod, and iPhone — have been reduced to just one: the Mac.
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Neil Hughes
Josh Ong
Katie Marsal
