Though it only sells smartphones, Apple represents nearly 8 percent of all worldwide mobile phone sales, making it the third-largest handset maker.

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With a limited number of iPhone models taking on a plethora of Android-powered handsets from multiple manufacturers, Apple's iOS actually lost market share in the worldwide smartphone market last quarter despite growing sales, according to the latest sales data from Gartner.

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Samsung on Tuesday took the wraps off of three smartphones running its proprietary Bada mobile operating system in a move to reduce its dependence on Google's Android platform.

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Samsung's chairman has instructed the company's top management to "strengthen Bada and focus on differentiating the quality of Samsung’s smartphones" in order to compete with Apple's iOS and survive Google's acquisition of Motorola.

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