Advertising giant Google announced on Friday that later this year it will no longer scan user emails for personalized ads in its free Gmail service, stamping out a policy that has long rankled privacy advocates.

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YouTube TV -- Google's recently-launched live streaming service -- will soon expand to 10 more U.S. urban markets, the company announced this week.

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Google has reportedly recruited Manu Gulati -- formerly a key Apple chip designer -- to become its lead system-on-chip architect, working on components for future Pixel smartphones.

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Mojang will be releasing an update to its popular building and exploration game Minecraft this summer that will introduce increased cross-platform play, allowing owners of the iOS version to play with Windows, Android, VR, and console versions, as well as a number of other changes to the popular title.

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Apple, Dell, and Kingston are currently the three other partners in a Foxconn-led group bidding for Toshiba's memory unit -- though still more tech firms may sign on with just days to go, according to Foxconn's chairman.

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Google this week confirmed plans to implement native ad-blocking in its Chrome browser, available for multiple platforms including Apple's iPhone, iPad, and Mac.

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"Great artists steal" in the sense of recognizing good existing ideas and building upon them. Now that Google has laid out its hand at IO17, detailing its plans for Android O and the search giant's various apps and services, what great ideas can Apple borrow for its own products? Here's a look.

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Google introduced a number of new products at its I/O conference this week, including the next-generation Android O operating system, the streamlined Android GO OS for emerging markets and Google Assistant for iOS. AppleInsider breaks down the event's biggest news in this video.

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With Android O, due later this year, Google will be changing the look of its emoji to a look more consistent with the icons seen in Apple's iOS 10.

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After a year stuck just on Android devices, and then another year on the iPhone, Siri competitor Google Assistant has come over to the iPad -- AppleInsider fires it up, to see how it fares on its own, and compared to Apple's offering.

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Google has unveiled new versions of Android at its annual I/O developer convention with features often inspired by the previous year's iOS. The main difference: Apple can launch a new version of iOS and broadly distribute it before Google can deploy its copy of last year's iOS across even a third of its installed base. This problem is getting worse each year for Google and its Android partners.

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Google is doubling down on increasing Android's market share in emerging markets with the creation of 'Android Go,' a version of Android O optimized for lower-specification entry-level Android devices and the bandwidth constraints of local infrastructure where those devices are sold.

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Major features of Google's next iteration of Android have been revealed at the I/O developer conference, with "Android O" gaining a Picture-in-Picture mode, notification dots on app icons, and the ability to autofill data within apps, shown alongside improvements to the security and speed of the mobile operating system.

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Coming alongside the start of its annual I/O conference, Google is on Wednesday launching an updated Gmail app for iOS and Android, introducing a "Smart Reply" feature based on the company's machine learning technology.

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Google has revealed a number of updates it will be rolling out to the Google Home connected speaker, with major additions including the device's ability to put responses to queries on a nearby display, such as the user's iPhone, as well as being able to place phone calls from the device itself.

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As predicted, Wednesday's tenth I/O conference saw the launch of the Google Assistant voice recognition tool to the iPhone.

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Alphabet's Waymo is joining with Lyft to test self-driving cars on public roads, according to an announcement, while another Alphabet company -- Google -- is previewing a complete Android interface for cars which will nevertheless support Apple's CarPlay technology.

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Google will soon allow iPhone and iPad owners use the search company's latest digital assistant, according to a report, with a standalone iOS app for Google Assistant claimed to be launched in the near future, possibly as part of an announcement during the Google I/O developer conference later this week.

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Oh no! It seems Apple is "years behind" competitors in Virtual Reality, TV content subscriptions, self driving cars and home voice assistants. That's a clear sign the company may be studying the market like a cat about to pounce on its target, just as it did with iPhone, iPad, Apple Watch and AirPods. There is a solid decade of evidence that, for Apple, being behind is a competitive advantage.

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Last night, as part of its "iPhone 360" series of events celebrating the ten year anniversary of Apple's iconic phone, California's Computer History Museum located in Mountain View hosted a conversation between Tony Fadell and Pulitzer Prize-winning journalist John Markoff.

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