While Apple's success with its mobile iOS platform is credited with invoking the proliferation of HTML5 video at the expense of Adobe's Flash, it's also causing a major shift in strategy for Microsoft's Silverlight.
Apple is reportedly expanding its iAd program to target integrated advertising within video clips in an effort to address the market for ad-supported multimedia now dominated by Adobe Flash.
Apple's newly formed "creative technology team" will be responsible for creating new, interactive HTML5-based content on the company's website to support owners of iOS devices like the iPhone and iPad.
The MPEG Licensing Authority has announced that it will indefinitely extend royalty-free Internet broadcasting licensing of its H.264 video codec to end users, erasing a key advantage of Google's WebM rival and cementing Apple's preferred H.264 as the video format for modern HTML5 video on the web.
Video sharing site Vimeo has launched a new embedable HTML5 video player aimed at Apple's iPhone and iPad.
Apple's newly minted Xcode 4 integrated development tool reflects a strong investment in building software designed to create new software, particularly for the iPhone and iPad. Developers say it could also signal a new push into Adobe's territory, if Apple delivers a similar development environment aimed at building HTML5 web content.
Apple has sent a reminder to its developers that the company's new storefront for web extensions will be opening to the public soon, providing an App Store-like experience for customizing and extending the new Safari 5 browser.
SproutCore, the open source "Rich Internet Apps" framework Apple adopted and invested in to construct its online MobileMe suite of web apps and its iWork.com service, is taking on a larger life of its own as independent companies use it to deliver sophisticated multitouch web apps targeted at iPad and other HTML5-savvy tablets.
Apple is finding an unlikely ally in its efforts to support HTML5 in preference to Adobe Flash as the platform for dynamic web content: pornographers.
Apple's refresh of its MobileMe services brings both a cleaner new iPad inspired web interface for browser-based access and a more optimized app experience for mobile iOS devices.
Apple this week posted a new section on its website, showing off the abilities of HTML5 in a standards based browser such as Safari, including interactive videos and photos.
At its annual I/O conference, Google has unveiled its plan to release a video codec it acquired as a royalty free alternative to the ISO MPEG's H.264.
Adobe has continued to push back against Apple's opposition to Flash, insisting that the Web format is open, and dismissing a suggestion from Steve Jobs that Adobe abandoned Apple.
Adobe on Thursday responded to Steve Jobs' "Thoughts on Flash" with an open letter of its own, and also began a new ad campaign in which the company says it "loves" Apple — but dislikes "anybody taking away your freedom" to use the Web freely.
As Adobe Flash and Microsoft Silverlight duke it out over their plugin-based, HTML-alternative web platforms, Apple is using Gianduia, its new a client-side, standards based framework for Rich Internet Apps, to create production quality online apps for its retail users.
Document sharing site Scribd, which allows users to upload PDF, Word, PowerPoint, and other documents on the web using Adobe's Flash Player, has announced that it will begin converting its file service to HTML5, starting tomorrow.
Former secretary of labor Robert Reich, who served under Bill Clinton during the Microsoft monopoly trial, has published a high profile article castigating the Federal Trade Commissions' purported investigation of Apple.
Responding to a public letter issued Thursday by Apple Chief Executive Steve Jobs, Adobe CEO Shantanu Narayen said he believes that any crashes of Flash in Mac OS X are not related to his software, but instead are the fault of "the Apple operating system."
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Daniel Eran Dilger
Neil Hughes
Prince McLean
Sam Oliver
AppleInsider Staff
