There's intense interest blooming around reports that Apple plans to revamp the look of iOS 7 with a flatter appearance. But there's more reason to believe that Apple is - or should be - focusing on features, not a radical new appearance.

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Though Apple is allegedly reassigning personnel to expedite development of iOS 7, the next-generation mobile operating system for iPhone and iPad will still meet the company's internal deadlines, according to a new report.

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Under the control of lead designer Jony Ive, iOS 7 will reportedly see a significant overhaul that is expected to bring about new looks for the native Calendar and Mail applications for iPhone and iPad.

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Apple's Sir Jonathan Ive is the recipient of yet another accolade, having been named to Time Magazine's annual list of the 100 most influential people in the world.

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Tasked with overseeing Apple's human interface efforts, Senior Vice President of Industrial Design Jony Ive has reportedly brought the company's hardware and mobile software design teams together in a push toward a simpler and more cohesive "flat design," according to a new report.

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Apple design guru Jony Ive gave a bit of insight on how the iPhone maker sets to naming its products in a recent interview, claiming that the company's attention to detail goes down to the very words it chooses for its products.

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Head Apple designer Sir Jony Ive has received yet another award, with a presenter from Children's BBC show Blue Peter stopping by to hand him the show's highest honor. In the process, the show gave viewers a rare peek behind the scenes of Apple's design and fabrication process.

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Following a shake up of Apple's executive team last fall, Tim Cook made a particular effort to highlight the skills and experience represented in the company's top leadership at this morning's Goldman Sachs Conference.

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Apple on Tuesday was awarded a patent for the design of the glass trackpad atop the aluminum unibody enclosure of its MacBook lineup.

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The U.S. Patent and Trademark Office has awarded Apple a patent for the design of the first-generation iPhone, released in 2007, and created in part by Steve Jobs and Jony Ive.

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Though Apple Chief Executive Tim Cook stopped short of explicitly criticizing recently ousted executives Scott Forstall and John Browett, he did say that recent personnel changes were done to encourage "collaboration."

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Apple on Tuesday secured ownership of a number of key design-related patents covering the iPhone 4, credited in part to Steve Jobs, as well as the L-shaped MagSafe charging connector, and the iPad with Smart Cover.

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