A closer look at market shares in the highly competitive smartphone industry shows sales trends can be reversed in an instant, and companies that once dominated could quickly find themselves on the verge of collapse.

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Mac sales outgrew the overall PC market for 26 consecutive quarters until December, but Apple is expected to see sales improve in the current quarter.

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Sales of Mac hardware to U.S. businesses grew by 49.4 percent year over year in the September quarter, posting continued growth while PC sales shrank.

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Though Apple expects its margins to shrink in the holiday quarter as the company goes through an unprecedentedly large product transition, Wall Street watchers remain confident in recommending investors buy AAPL stock.

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Though the starting price of the iPad mini is higher than many had expected, Wall Street analysts believe the storage capacity and build quality offered by Apple will be more than enough to court consumers and make the product a success.

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With the iPhone 3GS discontinued as of the launch of the iPhone 5, one market watcher believes Apple has signaled that it does not intend to introduce a new, lower-priced iPhone model in the near future.

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With three record high closing days in the last week, Apple's recent stock surge, along with continued strong sales by the company, have prompted Needham & Co. to increase their 12-month price target to $750.

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On Tuesday Apple will report earnings for its third quarter of fiscal 2012, and analysts expect the iPad will be in a position to set new records, while consensus on the iPhone is more divided.

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Apple is poised to report record breaking sales of 20 million iPads in the just-concluded June quarter, one analyst believes.

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While Research in Motion reported dismal quarterly earnings this week, the company did manage to improve its cash balance, suggesting the its demise isn't imminent — if it can survive until the launch of BlackBerry 10.

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Growth in Mac sales was led by the Asia-Pacific region last quarter, where shipments increased by 40 percent year over year.

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Apple's original vision for its retail operations is proving too small, as the company's stores are continuously mobbed with crowds looking to buy iPhones, iPads and Macs.

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Mac business sales grew a massive 50.9 percent at the end of 2011, easily outpacing Apple's market leading overall growth in Mac sales.

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Analysts on Wall Street were blown away by Apple's blistering holiday 2011 quarter, and promptly revised their estimates even higher following the news.

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Fueled by strong gains in Asia Pacific during the September quarter, Apple saw its worldwide share of the PC market pass the 5 percent mark for the first time in 15 years, according to a new analysis.

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With Apple's fourth quarter of fiscal 2011 drawing to a close, it is expected in a matter of weeks to report record sales of both its Mac and iPad product lineups.

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Investment firm Needham & Company on Friday upped its price target for Apple stock to $540, with projected sales of 54 million iPads and 108 million iPhones in 2012.

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Needham & Company increased its revenue and earnings per share estimates for Apple on Tuesday, with new figures that reflect higher estimated shipments of 30 million iPads and 17 million Macs in 2011.

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Mac sales in the enterprise during Apple's last fiscal quarter grew a whopping 66 percent, significantly outpacing the rest of the PC market, which grew just 4.5 percent in the enterprise.

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Given the current cost of components, a prepaid contract-free iPhone with less internal storage would likely earn Apple only about 16 percent gross margin if it were priced at $300, a new analysis has estimated.

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