Data sent from iTunes represents 1.9 percent of North American Internet traffic every night, a share beyond all other competing digital storefronts, but also well behind the bandwidth served up by Netflix.

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The methods with which Amazon advertises its streaming offerings may be misrepresentative of how many shows are available through the company's for-pay online service, igniting scrutiny of how online streaming services quantify their libraries.

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As part of the new Apple TV hardware, Netflix is now offering 1080p high-definition streaming to Apple's set-top box, as well as automated billing through a user's iTunes account.

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Amazon on Wednesday confirmed that it has inked a deal with another major content provider — Viacom — to bring shows from networks like MTV, Nickelodeon, Comedy Central, TV Land VH1 to its Prime Instant Video subscription service.

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A new customer satisfaction survey has again placed Apple as the top computers and electronics retailer with the second-highest score overall, behind only online retail giant Amazon.

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Netflix has released its revamped user interface for iPhone and iPad after first debuting the new look for Android tablets.

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Netflix announced it would be selling $200 million in convertible bonds to a venture capitalist, as part of an effort to raise money for "general corporate purposes," news that worried investors and sent the company's stock price down 7.7 percent in after market trading.

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CBS boss Les Moonves revealed in an earnings call on Thursday that his company had been approached by Apple about a potential streaming TV service that would share ad revenues, but the network declined to strike a deal because it prefers to license its content.

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Responding to customer backlash, Netflix on Monday announced that it will no longer spin off its DVD-by-mail business as a new operation dubbed Qwikster.

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Netflix CEO Reed Hastings sent a letter to subscribers on Monday, admitting he "messed up" and announcing that it would spin off its DVD and Blu-ray-based mailing business as a new service dubbed "Qwikster."

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Apple this week revised its rules for in-app subscriptions, and no longer requires that subscriptions purchased outside of an iOS application have the same price or less.

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Netflix is the dominant player in America's digital streaming and downloadable video market, representing 61 percent of all viewings, while Apple's iTunes is in a three-way tie for third place with 4 percent.

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Software currently available in the iOS App Store that does not comply with Apple's newly enforced in-app subscription rules, such as the Amazon Kindle or Hulu+ applications, have until June 30 to comply or they could be removed.

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Within Netflix earnings release, the company noted that Apple TV's support for its Watch Instantly video streaming has already passed up iPad users in viewing hours.

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Though it is half as old as Netflix, Apple's iTunes rental service is believed to be about one-tenth the size of the competing rental service, one analyst has projected.

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Internet video host Brightcove, among the first to begin supporting iPhone-compatible H.264 video and HTML5, is now moving to support Apple's open HTTP Live Streaming format as well, hammering another nail into the coffin of Adobe Flash and Microsoft's Silverlight.

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The new Apple TV, complete with Netflix Instant Watch capabilities, is set to be introduced at Apple's media event Wednesday, according to a new report.

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Movie rental house Netflix is still testing the waters on potentially streaming movies instantly to the iPhone or iPod touch, according to reports from users.

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Citing an unnamed source described as "an industry executive familiar with Netflix’s plans," an industry trade journal is claiming that Netflix will soon offer its Watch Instantly streaming video service on the iPhone, iPod touch and the Nintendo Wii.

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Netflix has expanded the online component of its movie rental service to include any Intel Mac user who volunteers to join in a new public beta.

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