Google is reportedly working on a successor to the Nexus 7, one aimed at taking the fight back to both Apple's iPad mini and Amazon's Kindle Fire by shrinking the bezel to accommodate a larger and higher-resolution display.

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Sales of the ASUS-made Nexus 7 beat out Apple's entire tablet lineup in Japan in December, displacing the dominant iPad from the number one spot for the first time since its launch in 2010, says one market research firm.

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Sales of Google and Asustek's Nexus 7 tablet have steadily increased since its launch, and are now near 1 million units per month.

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Google on Monday introduced a new Nexus 4 smartphone to take on Apple's iPhone 5, a 10-inch iPad competitor named the Nexus 10, and launched a new version of its Nexus 7 tablet with cellular data connectivity.

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Apple marketing chief Phil Schiller has publicly come to the defense of the $329 entry price of the iPad mini, saying he believes customers are willing to pay for quality that rivals like Amazon and Google don't offer.

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Tablet makers have failed to compete with Apple in the $400-and-up market segment, and a new, smaller iPad priced below $300 is only expected to make matters worse for the competition.

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A mockup of a 7.85-inch iPad has been photographed next to a Google Nexus 7 and 7-inch Kindle Fire HD, giving a better idea of what Apple's new, smaller tablet is expected to look like.

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The race to offer the lowest-priced tablet on the market is rumored to reach a new level later this year, with Google reportedly planning to release a $99 Nexus 7 tablet.

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Google and its manufacturing partner Asus are reportedly planning to launch a new version of the Nexus 7 tablet in October with a cellular radio for wireless data connectivity on the go.

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Google's first Nexus-branded tablet is a compelling device offered at an aggressive price point — a combination that could make the Nexus 7 a fierce competitor to Amazon's Kindle lineup, though it won't likely have much of an effect on Apple's current, larger iPad.

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The parts that make up Google's new $199 Nexus 7 tablet have been estimated to cost $152, suggesting the company could eke out a small profit after development costs are accounted for.

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Nokia has issued a thinly-veiled threat to Google and Asus, the makers of the new Nexus 7 Android tablet, by claiming that the device infringes its patents and recommending that the two companies "simply approach" the handset maker for a patent license.

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Google's new Nexus 7 tablet will increase competition in the tablet market and threaten Amazon's Kindle Fire and Microsoft Surface, but isn't expected to have an effect on sales of Apple's iPad.

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