Prior to its unveiling at this week's Worldwide Developers Conference, the new Mac Pro was put through its paces in a top-secret lab at Apple's headquarters by a prominent third-party developer.

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Apple and the creatives behind its memorable "1984" ad have embarked on a new direction in the company's marketing, but a new report says there's dissent in the Apple advertising camp over marketing chief Phillip Schiller's leadership style.

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Michael Gartenberg, a longtime industry analyst who most recently covered technology for Gartner, has taken a job on Apple's marketing team working under executive Phil Schiller.

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Apple marketing chief Phil Schiller took aim at Android in general and Samsung in particular, saying that the Galaxy S IV will ship with "an OS that is nearly a year old" in an interview published just hours before Apple's chief rival is expected to reveal its newest flagship model.

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Apple marketing chief Phil Schiller made a rare appearance on Twitter on Thursday to ding the security situation on Google's Android mobile operating system, linking to a report showing that Android malware threats are on the rise.

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A number of analysts reduced their price targets for Apple on Wednesday, though one who just met with the company's executives said those officials are "very optimistic" about the product pipeline and market position.

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Following a shake up of Apple's executive team last fall, Tim Cook made a particular effort to highlight the skills and experience represented in the company's top leadership at this morning's Goldman Sachs Conference.

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When asked about the possibility of a low-cost iPhone, Apple marketing chief Phil Schiller said his company is not interested in making cheap, low-profit products.

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