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Topic: Quattro

FTC reportedly readying subpoenas in antitrust investigation of Google

06/24/2011, 03:06 am

The U.S. Federal Trade Commission is finalizing approval to issue subpoenas to Google in an imminent antitrust investigation of the company's bread-and-butter search and advertising business, according to a new report.

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Report: Apple iAd to launch in Europe this week

11/14/2010, 11:11 pm

Apple will reportedly expand its iAd advertising platform to Europe in partnership with a variety of strong brands to be announced later this week, a new report states.

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Apple's iAd service to go global

11/04/2010, 08:11 pm

Apple's iAd network is being deployed worldwide, expanding beyond North America and the UK, with developers reporting ad impressions coming from around the world, according to a new report.

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Apple expanding iAd creative agency staff

08/27/2010, 03:08 pm

After acquiring Quattro Wireless and converting its conventional mobile ad banner network into the immersive, app-embedded iAd experience, Apple appears set to expand its creative staff in new job postings.

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Millennial: Apple's iPhone displays 55% of smartphone ads

08/21/2010, 07:08 pm

Millennial Media, the largest independent mobile adverting network, has released figures for July showing Apple leads mobile devices in general with its iOS platform and smartphones in particular with iPhone.

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Apple shutting down Quattro banner ads to focus on iAd

08/19/2010, 04:08 pm

Apple has announced that its Quattro Wireless subsidiary will no longer accept new campaigns for conventional mobile banner ads and that all resources will be devoted to interactive iAds instead.

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RIM shopping for ad network to take on Google AdMob, Apple iAd

08/18/2010, 10:08 pm

BlackBerry maker Research In Motion is seeking to buy a mobile advertising network to better position itself against Google's AdMob and Apple's iAd programs.

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Apple ViP program to tie Quattro ads to iTunes app downloads

05/05/2010, 11:05 pm

Apple subsidiary Quattro Wireless is promoting a new "Verification of iTunes Purchase" feature as a competitive advantage enabling iPhone app developers to link to iTunes to obtain data on download conversion rates.

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