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Topic: AR

Kuo: Apple unlikely to integrate rear-facing 3D sensor in 2019 iPhone

09/12/2018, 01:09 am

Contrary to industry expectations, Apple analyst Ming-Chi Kuo believes the company will not integrate a rear-side time of flight (TOF) solution in its 2019 iPhone lineup, saying the technology is not yet ready for the augmented reality revolution.

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Apple buys AR headset lens maker Akonia Holographics, fuels 'Apple Glasses' rumors

08/29/2018, 08:08 pm

Apple on Wednesday confirmed the purchase of Colorado-based Akonia Holographics, a startup focused on the development and production of specialized lenses used in augmented reality headsets.

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Apple considers ways to improve 360-degree, multi-camera video for use with VR headsets

08/16/2018, 01:08 pm

Apple is contemplating ways 360-degree video content for VR headsets could be improved, by coming up with a method for stitching together multi-directional image data from videos to make the appear with less distortion than current stitching apps and encoders can produce.

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Kuo: 'Apple Car' likely to launch in 2023 to 2025, fuel $2 trillion company valuation

08/14/2018, 09:08 pm

Noted Apple analyst Ming-Chi Kuo believes the Cupertino tech giant's autonomous vehicle aspirations -- "Project Titan" -- will be realized in a shipping consumer product as early as 2023, helping push the company toward its next trillion dollar valuation.

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Magic Leap One mixed reality glasses launch in six U.S. cities

08/08/2018, 08:08 am

Virtual and augmented reality company Magic Leap is starting to ship its mixed reality headset, with the Creator Edition of the Magic Leap One initially being made available in a number of cities across the United States for $2,295.

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Apple hires developer of virtual reality painting app amid push into AR/VR

07/30/2018, 06:07 pm

Adding to a growing stable of virtual reality experts, Apple recently hired developer Sterling Crispin, whose app "Cyber Paint" was among the first to take advantage of burgeoning mobile VR headset technology.

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AR Quick Look brings augmented reality to Safari in iOS 12

07/13/2018, 01:07 pm

Online shopping will get a lot more interactive this fall when iOS 12 launches, thanks to the new feature AR Quick Look. Instead of relying on user-installed apps, AR Quick Look makes it easy to view AR capable images right from within Safari.

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Hands on with the new ARKit Measure app in iOS 12

06/11/2018, 02:06 pm

Measure is a simple ARKit application allowing you to measure objects in the real world using the camera on your iOS device.

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UBS ups AAPL price target to $210 on increased iPhone X purchase intentions

06/01/2018, 02:06 pm

In a poll of prospective iPhone purchasers, 84 percent of buyers say they'll get a pricey iPhone X or larger iPhone Plus model, pushing UBS to raise AAPL's price target to $210.

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What makes a good AR or VR headset and why Apple is positioned to dominate the space

05/31/2018, 02:05 pm

If Apple is working on a VR or AR headset, it is certainly aware of the different technologies and concepts already used in the market, including the benefits and pitfalls that can be encountered. AppleInsider provides an overview of the current state of the two technologies, and what Apple needs to consider for creating its own headset design.

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Apple employees in force at Display Week, vastly outnumbering rivals

05/25/2018, 03:05 pm

Engineers and executives reportedly attended this week's Display Week conference in Los Angeles en masse, signaling a strong interest from the company in upcoming display technologies.

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'Apple Glasses' AR headset could launch in 2021, says Gene Munster

05/17/2018, 01:05 pm

Apple could release a highly rumored augmented reality wearable in 2021, according to a note from Loup Ventures analyst Gene Munster discussing product categories the iPhone producer could pursue, with the rumored 'Apple Glasses' predicted to sell over 10 million units in its first year.

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Google 'Cloud Anchors' will help synchronize group AR experiences across iOS and Android devices

05/09/2018, 09:05 am

ARCore 1.2, Google's updated augmented reality framework, includes a new cross-platform feature called 'Cloud Anchors,' which can allow both iOS and Android device users to share the same AR experience despite using different underlying AR technologies.

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Google Maps to get augmented reality, 'VPS' & other improvements

05/08/2018, 03:05 pm

Google on Tuesday teased upcoming changes to Google Maps, among them augmented reality support and a concept called "VPS," short for "visual positioning system."

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Apple's rumored AR & VR 'T288' headset may use 8K eyepieces, implement WiGig

04/27/2018, 02:04 pm

Apple's rumored AR headset will be capable of both augmented and virtual reality, and will likely depend on a separate box acting as a "brain" for the device, a report claimed on Friday.

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Apple exploring use of eye-tracking technology in VR and AR headsets

04/26/2018, 08:04 am

Apple has considered ways to detect the eye movements of the wearer of a head-mounted display, such as the company's long-rumored augmented reality headset, one that uses a system of cameras and mirrors to work out the direction of the user's gaze while looking at virtual environments.

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Kuo: Apple losing AR lead to low-cost competitors, lack of software innovation to blame

04/12/2018, 12:04 am

Apple is frittering away its lead in the augmented reality space after setting a rapid pace with ARKit in iOS 11 and advanced hardware in iPhone and iPad, according to KGI analyst Ming-Chi Kuo, who sees Chinese upstart Oppo gaining ground with less complex -- and less expensive -- solutions.

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Apple's heads-up display tech for self-driving cars uses AR to enhance driver safety

04/05/2018, 03:04 pm

Apple's work on augmented reality could find a place in its ongoing automotive initiative, with the company considering ways to use AR to show information about the road ahead, including things that are out of the driver's vision.

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Apple in talks with PlayNitride to secure MicroLED supply for Apple Watch

04/05/2018, 10:04 am

Apple may be preparing to add Taiwanese firm PlayNitride to its partners on what appears to be a growing MicroLED initiative for future devices, according to a recent report.

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Apple and TSMC starting Apple Watch MicroLED display mass production later this year

04/03/2018, 07:04 am

Apple's work on developing MicroLED panels is slowly nearing mass production, according to the report, by partnering with TSMC to manufacture small panels for use in the Apple Watch and the rumored AR wearable device, potentially starting later this year.

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