Get the Lowest Prices anywhere on Macs, iPads and Apple Watches: Apple Price Guides updated July 18th
 

Topic: AR

Apple's Final Cut Pro X, Swift among the top 20 fastest growing, in demand skills

11/08/2017, 07:11 pm

Freelancer site Upwork published a listing of the top twenty fastest growing skills of the more than 5,000 it tracks. The list cited Apple's Final Cut Pro X, Swift and Objective-C, along with nod toward new technologies in iOS 11, including Augmented Reality and Machine Learning.

4 comments

Apple's AR headset: Rounding up the rumors about Apple's smart glasses

11/08/2017, 03:11 pm

The latest rumors of an in-development augmented reality headset from Apple are the latest in a long line of speculative reports attempting to determine the company's longterm AR intentions. Earlier patent applications and acquisitions seemingly indicate that the iPhone maker already has most of the parts in place to pull off the head-mounted display -- once technology catches up.

4 comments

As Apple gears up for AR headset, Snap writes off $39.9M in unsold Spectacles

11/08/2017, 10:11 am

Snap this week dramatically missed Wall Street estimates, reporting a net loss of $443.2 million -- with a big write-off of $39.9 million in Snap Spectacles about a year after release. Should Apple jump in to the headset market as rumored, Snap's own wearable ambitions may only get worse.

17 comments

Apple AR headset codenamed 'T288' said to run new 'rOS' operating system, launch as soon as 2020

11/08/2017, 07:11 am

With the groundwork now being laid in ARKit for iOS 11, Apple is said to be hard at work on a full-fledged augmented reality headset for launch as soon as 2020, running a new operating system dubbed "rOS," a new report claims.

66 comments

'Profits will follow' if Apple can nail AR & VR experiences, Cook says

11/02/2017, 07:11 pm

Apple CEO Tim Cook once again touched on the topics of augmented and virtual reality during a Q4 results call, avoiding specific talk about future hardware while hinting at the company's approach.

32 comments

Apple exploring 360-degree full VR helmet concept

10/12/2017, 02:10 pm

Apple is looking beyond augmented reality in the long run, as a new patent filing suggests the company has examined the potential of full virtual reality kits not just for product testing, but for consumers as well.

2 comments

Apple's Tim Cook says tech doesn't yet exist to do AR glasses properly, downplays rivals

10/11/2017, 03:10 pm

Apple CEO Tim Cook once again hinted at the prospect of augmented reality glasses in an interview published on Wednesday, while quashing the idea of an announcement in the near future -- and indirectly, the efforts of rivals like Microsoft.

26 comments

Apple's Cook repeats benefits of AR in interview, says AR glasses tech not mature

10/10/2017, 09:10 pm

Apple CEO Tim Cook continued his European tour on Tuesday with an interview discussing the benefits of augmented reality and ARKit, which with iOS 11 and a slate of new iPhones has become a major focus for the Cupertino tech giant.

20 comments

Apple is exclusive retailer of 'Parker,' world's first AR teddy bear

10/03/2017, 10:10 pm

Children's toy startup Seedling on Tuesday launched Parker the Bear, an Apple store exclusive plush teddy bear that comes to life through iOS augmented reality effects.

14 comments

Microsoft partners including Samsung, Dell, Lenovo to launch slew of Windows VR headsets in coming weeks

10/03/2017, 03:10 pm

In its push into the virtual and augmented reality market, which the company has branded as "mixed reality," Microsoft is leveraging its army of hardware partners, many of whom are releasing new virtual reality headsets over the next few weeks.

14 comments

Watch: Apple goes all-in on augmented reality

09/16/2017, 08:09 pm

Apple is going all-in on augmented reality with iPhone X, iPhone 8 and iOS 11. From hardware acceleration on the A11 Bionic chip to ARKit in iOS 11, check out all the new AR features consumers coming to Apple's product line starting Sept. 22.

15 comments

Video: A sneak peak at iOS 11 Augmented Reality at the Apple Park Visitor Center

09/14/2017, 10:09 pm

At WWDC17, Apple introduced ARKit, iOS 11's new dev tools for Augmented Reality. It demonstrated interactive 3D games spilling off a table on stage and offered a hands-on look at a simple app that placed virtual objects on a table its iPads could recognize as a 3D plane. This week, it unveiled a practical new real-world app for exploring the Apple Park project.

14 comments

Apple invites developers, media to Cupertino HQ to showcase ARKit apps

08/29/2017, 05:08 pm

Apple on Monday brought developers and the press to its Cupertino headquarters, seeking to promote its ARKit platform for creating augmented reality apps on the iPhone and iPad.

4 comments

Apple CEO Tim Cook to make announcement in Austin on Friday [u]

08/24/2017, 10:08 pm

An unverified tip claims Apple CEO Tim Cook is planning to make an important announcement in the augmented reality/virtual reality space in Austin, Tex., on Friday, and might also reveal the date of an expected September iPhone event, AppleInsider has learned.

34 comments

Disney uses 'Pokemon Go'-like AR in iPhone app to promote upcoming 'Star Wars: The Last Jedi'

08/24/2017, 09:08 am

Disney is going to promote upcoming movie 'Star Wars: The Last Jedi' using augmented reality (AR) on iPhones and iPads, with a promotion that requires users to scan codes to unlock AR experiences with characters from the film using the 'Star Wars' iOS app.

2 comments

Apple experimenting with 'several different types' of augmented reality glasses - report

08/04/2017, 03:08 pm

As Apple invests heavily in augmented reality, the company is still internally unsure about where the future of AR hardware may go, and as a result there are reportedly multiple competing projects being developed internally.

5 comments

Apple R&D nears $3B per quarter in Q3 as work on AR, autonomous systems continue

08/02/2017, 12:08 am

Apple spent nearly $3 billion on research and development in the third quarter of 2017, a $377 million year-over-year increase that brings the company's six-month outlay on future projects to more than $5.7 billion.

14 comments

Google resurrects Glass for enterprise as new AR headset for iPhone 7 is unveiled

07/18/2017, 10:07 am

Google appears to have ditched the concept of Google Glass as fashion accessory in its latest industry-focused revision to the augmented reality product, and a new headset called the Mira Prism will allow users to snap in an iPhone 7 to reflect the screen into the user's field of vision.

22 comments

Apple's unified iPhone userbase could help kickstart augmented reality industry

07/13/2017, 10:07 am

Apple's hegemony over its hardware and software platforms could boost not just the company's own augmented reality efforts, but the AR industry in general -- in a way that hasn't been managed by Google so far.

14 comments

Red announces $1200 Hydrogen One smartphone with holographic screen coming in 2018

07/06/2017, 02:07 pm

A new device from from high-end video camera producer Red has been announced, that if promises are kept, will be the first holographic display-equipped smartphone not requiring users to wear glasses or headsets for fill three-dimensional content viewing.

62 comments