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Topic: General

Apple looks to rein in marketing costs, accelerates internal ad team buildup

06/10/2014, 02:06 pm

The world's wealthiest technology company is in the midst of pulling together the industry's largest in-house advertising agency, a move said to be motivated in part by a desire to reduce costs and in part by a need to be more agile and roll out creative more quickly.

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European Commission to investigate Apple's Ireland tax haven - report

06/10/2014, 01:06 pm

The competition authority of the European Union is reportedly set to launch a formal investigation on Wednesday into Apple's corporate presence in Ireland, a strategy that it and other companies use to avoid paying taxes.

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Apple patent hints at iWatch-enabled weightlifting tracker

06/10/2014, 05:06 am

Apple on Tuesday was granted a patent for a weightlifting tracking system that uses a standalone sensor to transmit metrics to a remote display, which in some cases include a wristwatch.

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Japan's latest Apple Store features all-glass walls, aluminum roof and spiral staircase

06/09/2014, 07:06 pm

Construction workers have removed the protective barriers fronting the upcoming Apple Store in Omotesando, Japan, revealing three all-glass walls, a hanging Apple logo and central spiral staircase leading to an underground level.

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Tim Cook overseeing search for new Apple PR chief, seeking 'high-profile external candidates'

06/09/2014, 01:06 pm

In its search to replace recently departed public relations chief Katie Cotton, Apple is said to be strongly considering "high profile" candidates from outside the company, with Chief Executive Tim Cook reportedly personally involved in the search.

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Dr. Dre painted as resolute perfectionist, compared to Steve Jobs in WSJ profile

06/06/2014, 10:06 pm

The Wall Street Journal on Friday published an in-depth look at Beats cofounder Dr. Dre, who will be joining Apple after his company was purchased for $3 billion. He is described as a perfectionist, workaholic and someone who relies on their gut -- like late Apple cofounder Steve Jobs.

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Apple, Google, others promise $2M each to hold Super Bowl 50 in Bay Area

06/06/2014, 04:06 am

With help from tech giants that call San Francisco and its surrounding cities home, the Bay Area Super Bowl Host Committee on Thursday announced it raised some $40 million to be put toward hosting the championship game in 2016.

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Australian Apple Store employees agree to new contract terms with increased base pay

06/06/2014, 03:06 am

Apple retail employees in Australia have signed off on four-year contract with the company that will see base pay rates jump some 16 percent from the previous terms agreed to in 2009.

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Apple's 'arrogance' wrought mediocre iTunes Radio and led to Beats buy, report says

06/05/2014, 09:06 pm

Amid the furor of Apple's $3 billion purchase of Beats, pundits asked why the Cupertino company would sink so much capital into what amounts to a brand name. A report on Thursday now claims a shortsighted and credulous iTunes management team put out an inferior product in iTunes Radio, which in turn forced the acquisition.

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Apple announces Lightning-enabled headphone standard in WWDC session

06/05/2014, 09:06 pm

During a WWDC session earlier this week, Apple revealed a new Lightning module for headphones that promises to provide deeper system controls, direct analog audio out and power to compatible accessories.

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New Beats by Dre promo film prominently features iPhone 5s

06/05/2014, 05:06 pm

After Apple announced a $3 billion acquisition of Beats Electronics and Beats Music -- expected to be finalized later this year -- the music company's Beats by Dre headphone arm released a lengthy World Cup promo guest starring the iPhone 5s.

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Apple's Tim Cook & other tech leaders urge US Senate to do more to curb government surveillance

06/05/2014, 01:06 pm

Apple Chief Executive Tim Cook and a number of other high-profile tech leaders sent a letter to the U.S. Senate this week, urging them to beef up the proposed USA Freedom Act which would restrict government surveillance of Internet users.

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Apple reportedly moving TV ad creation in-house

06/04/2014, 08:06 pm

According to a report on Wednesday, Apple is taking on more responsibility for its TV spots by creating ads in-house, a move that shifts away from longtime collaborator TBWA\Chiat\Day.

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Bastille set to perform at Apple's WWDC Bash

06/04/2014, 03:06 pm

English rock band Bastille will hit San Francisco to play for developers attending Apple's Worldwide Developers Conference, with the 4-man group taking the stage on Thursday at the annual WWDC Bash.

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OS X Yosemite runs on same Macs as Mavericks, but iOS 8 drops support for iPhone 4

06/04/2014, 10:06 am

Any Mac currently running Mavericks will be able to install OS X Yosemite, hardware requirements released by Apple show. But the launch of iOS 8 this fall will mean the end of support for the iPhone 4, first released in 2010.

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Apple posts WWDC 2014 keynote to YouTube

06/03/2014, 08:06 pm

After making the two-hour keynote to this year's Worldwide Developers Conference available on its own website, Apple on Tuesday uploaded a high resolution version of the video to YouTube.

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New Apple CFO Luca Maestri's official profile lands on executive leadership webpage

06/02/2014, 09:06 pm

After being officially appointed as Apple's chief financial officer in an SEC filing last week, Luca Maestri's personal profile and corresponding headshot is now up on the company's executive leadership webpage.

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Apple's WWDC 2014 keynote video now streaming as OS X 10.10 Yosemite, iOS 8 betas seeded

06/02/2014, 05:06 pm

Following one of the most jam packed WWDC keynotes in recent memory, Apple has made the two-hour long presentation available on its website and issued developer preview versions of OS X 10.10 Yosemite and iOS 8.

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Apple announces cheaper iCloud storage plans, Photos for Mac coming in early 2015

06/02/2014, 02:06 pm

Apple's dedicated Photos application will be making the leap from iPhone and iPad to the Mac early next year, giving users the ability to view all of their pictures synced with iCloud, which will also see a price cut with new, cheaper cloud storage plans.

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Dr. Dre makes Apple debut at WWDC, helps showcase iPhone calling support in OS X Yosemite

06/02/2014, 01:06 pm

Apple's latest high-profile hire, rapper and entrepreneur Dr. Dre, made his grand debut at the Worldwide Developers Conference on Monday on the receiving end a phone call from Apple software chief Craig Federighi.

40 comments