Following "Shot on iPhone 6" campaign, new billboards featuring Apple Watch, Apple Music target global audiences
10/16/2015, 06:10 pm
Over the past decade, Apple began using billboards to effectively advertise iPods, then iPhones and iPads. Its newest campaigns not only promote the latest Apple Watch hardware, but have also expanded to services with Apple Music.
10/16/2015, 08:10 am
On this week's all-new AppleInsider podcast, Nate, Mikey, Dan and Neil talk about Apple's iMac refresh, debate the merits of Force and 3D Touch, and talk about Elon Musk's comments on Apple and the prospects of an car from the iPhone maker. We also dismiss iPhone 6s "chipgate," talk about successful Mac adoption at IBM, and give our thoughts on Microsoft's Surface Book and Band 2.
10/16/2015, 02:10 am
Microsoft on Thursday debuted a limited-time, in-store incentive program offering customers in the market for a new (non-Surface) computer running Windows 10 up to $200 when they turn over an old PC, or up to $300 for a used MacBook or iMac.
10/15/2015, 06:10 pm
In conjunction with Thursday's iWork app updates for iOS and Mac, Apple has removed the beta tag previously adorning the icons of Pages, Numbers and Keynote in iCloud, while adding a number of new features like the ability to preview documents in mobile Safari and Android.
Apple updates iWork for iOS and OS X El Capitan with support for multitasking, 3D Touch, VoiceOver, more
10/15/2015, 04:10 pm
Apple on Thursday updated its iWork suite of apps for both iOS 9 and OS X 10.11 El Capitan, bringing new hardware support for iPhone 6s and iPad, including 3D Touch, tablet multitasking options, keyboard shortcuts for wireless accessories and more.
10/15/2015, 12:10 pm
Gary Allen -- founder of the Apple retail blog ifoAppleStore, and a past contributor to AppleInsider -- died of brain cancer on Sunday. He was 67.
10/15/2015, 11:10 am
A U.S. patent application published on Thursday illustrates a Velcro-like fastener concept, but using the amorphous alloy technology Apple picked up through a licensing deal with Liquidmetal.
10/15/2015, 07:10 am
Apple on Thursday announced an Oct. 29 opening date for the first two Apple Stores serving the United Arab Emirates, including a Dubai outlet expected to be the world's largest.
10/14/2015, 06:10 pm
In a letter to employees on Wednesday, Apple CEO Tim Cook announced a new program that extends restricted stock unit grants to all staff members, a strategy normally employed to incentivize work performance.
10/14/2015, 05:10 pm
Microsoft on Thursday sold out of its initial launch stock for the Surface Book, and updated its Health app for iOS to support the Band 2 fitness tracker.
10/14/2015, 11:10 am
Intel profits dropped 6.3 percent year-over-year in the third quarter, impacted by a diminished market for desktop and laptop PCs -- though the company was buoyed somewhat by things like higher selling prices for chips, and rising sales in the server market.
10/14/2015, 09:10 am
Key Apple suppliers Foxconn and Advanced Semiconductor Engineering are reportedly engaged in battle for control of a third company, Siliconware Precision Industries (SPIL), with the goal of obtaining more orders from Apple.
10/13/2015, 07:10 pm
In announcing the theme for next year's Met Gala, "Manus x Machina: Fashion in an Age of Technology," the Metropolitan Museum of Art on Tuesday said Apple will sponsor both the event and accompanying exhibition that will explore the commingling of fashion and technology.
10/13/2015, 05:10 pm
A Wisconsin jury on Tuesday found Apple in infringement of computer processor patent owned by the University of Wisconsin Alumni Research Foundation, a ruling that could potentially lead to a damages payout of $862.4 million.
10/13/2015, 01:10 pm
Adobe on Tuesday made a series of Document Cloud announcements, most significantly revealing a partnership with Dropbox that will improve PDF integration between the companies' products.
10/13/2015, 12:10 am
The U.S. Department of Justice has recommended against extending the term of Apple antitrust monitor Michael Bromwich after two years of oversight, citing satisfaction with the company's new compliance program and willingness to meet mandated obligations.
10/12/2015, 06:10 pm
Consumers in India will soon get a taste of the Apple Store experience as local electronics chain Croma is preparing to launch store-within-a-store outlets at six locations in Mumbai and Bangalore.
10/12/2015, 09:10 am
In a limited run this weekend at just four theaters in New York City and Los Angeles, Danny Boyle's Steve Jobs biopic managed to smash per-theater averages for any movie released in 2015 so far.
10/12/2015, 08:10 am
Two years after regaining control of his eponymous PC maker, Michael Dell on Monday announced plans to acquire enterprise giant EMC and combine the two firms in a $67 billion deal that will create the largest privately-owned technology company in the world.
10/10/2015, 07:10 am
This week saw Apple honor Steve Jobs on the fourth anniversary of his death, and simultaneously make a series of small-scale product announcements, while putting out fires related to iPhone battery life and iOS security.