06/26/2014, 02:06 pm
With the September time frame expected to delivery a plethora of new and refreshed products from Apple, an increasing number of the company's current offerings are seeing sporadic but significant price cuts like todays: $300 discounts on both a 13- and 15-inch MacBook Pro, $90 off 32GB WiFi + AT&T iPad Airs, two iMacs for under $1000, and Apple TV for just $79.99.
Apple continues to experiment with super-low pricing as new $1,099 iMac already discounted to $979, $830 for students
06/24/2014, 12:06 pm
Through its indirect channel of trusted resellers, Apple has become increasingly aggressive on Mac pricing in 2014, offering discounts that go well beyond historical trends. That continues with big savings on the company's new iMac released just last week -- a pattern that suggests the company is actively experimenting with lower price points across multiple product families.
06/18/2014, 08:06 pm
Hours after Apple released its low-cost 21.5-inch iMac on Wednesday, a teardown of the all-in-one desktop reveals users will be unable to easily upgrade system memory as the compute's RAM modules are soldered onto the logic board.
06/18/2014, 12:06 pm
Apple appears to have chosen this week to revisit its pricing strategy around the world as the company lowered overseas prices for its Mac mini desktop, iMac all-in-one, and Apple TV streaming device by as much as $80.
06/18/2014, 09:06 am
Apple fans hoping for significant Mac upgrades have been disappointed thus far in 2014, thanks in part to a lack of next-generation chips from Intel. That trend continued on Wednesday with the launch of a new low-end iMac that's focused on price rather than specs.
06/18/2014, 08:06 am
Apple on Wednesday formally launched its anticipated new low-end 21.5-inch iMac with a lower entry price of $1,099, boasting a 1.4-gigahertz dual-core Intel Core i5 CPU, a 500-gigabyte hard drive, and 8 gigabytes of RAM.
06/18/2014, 07:06 am
With Apple's online store down Wednesday morning, the company appears set to debut a new iMac desktop, with one last-minute leak revealing alleged specifications of a new low-end 21.5-inch model, sporting a slower and more affordable dual-core 1.4-gigahertz processor.
06/18/2014, 11:06 pm
Best Buy for the next few weeks is serving up coupons to students that knock $150 off Apple's MacBooks & iMacs, and $50 off iPad Airs and iPad minis -- effectively dropping the entry-level buy-in cost to owning a MacBook to $650 and an iPad (mini with Retina display) to $330. [Update: Best Buy has now cut WiFi iPad mini even further, yielding $300 16GB models with student coupons]
06/11/2014, 02:06 am
Apple is reportedly preparing to refresh the iMac lineup next week, though changes expected for the company's all-in-one desktop are thought to be minor component upgrades and processor speed boosts.
06/04/2014, 05:06 pm
Rumors of Retina iMacs have been floating since the iPhone 4 with Retina display launched in 2010, but newly discovered code in Apple's latest OS X 10.10 Yosemite beta suggests the anticipated all-in-ones may be close to market.
06/02/2014, 10:06 pm
The kick-off of Apple's 2014 developer conference has lead to a number of Apple discounts from the company's partners, including $355 off a powerful 15" MacBook Pro Retina with AppleCare, refurbished Beats Solo HDs for $79.99, in addition to a number of discounted iPad and iMac models.
05/28/2014, 05:05 pm
Code discovered in the newly released OS X 10.9.4 beta references a new iMac model, further supporting indications that Apple may debut an update to its all-in-one desktops at next week's Worldwide Developers Conference.
05/26/2014, 09:05 am
With Apple's annual Worldwide Developers Conference just a week away, shipping times for new iMac orders direct from the company are advertised at between 3 and 5 business days, supporting rumors of new, lower-priced options coming soon.
04/09/2014, 07:04 pm
Apple is reportedly gearing up to launch a new low-cost iMac as soon as this quarter, while a completely redesigned thinner and lighter 12-inch MacBook Air with Retina display is expected to launch before the end of the year.
12/17/2013, 02:12 pm
A pair of final Apple holiday sales from the company's retail partners have have knocked $100 off MacBook Airs ($899-$1199) and $160 off iMacs ($1,139-$1,839.99) while also discounting previous generation models by up to $499.
11/10/2013, 11:11 pm
While supplies last, AppleInsider readers this week are being offered exclusive, rock-bottom pricing on a current 13-inch MacBook Pro and current 21-inch iMac. Meanwhile, discounts on early 2013 Retina MacBook Pros have increased to $270-$600.
10/29/2013, 05:10 pm
Another class action suit has been brought against Apple, this time alleging the company knew about, but did not address, a fault with displays in the previous generation of 27-inch iMac desktops.
10/24/2013, 07:10 pm
Apple on Thursday released two updates for late-2013 iMacs, one a firmware update dealing with Power Nap, and a supplemental update for OS X 10.8.5 specific to the Mac desktop.
10/12/2013, 08:10 pm
Apple will get more aggressive on pricing its all-in-one iMac desktop in 2014, with a new "budget" model apparently slated to launch next year, according to analyst Ming-Chi Kuo of KGI Securities.
09/28/2013, 05:09 pm
Apple has sold Macintosh computers for just short of 30 years. Over just the last six, its personal computer business has been vastly overshadowed by its sales of Post-PC mobile devices. What future is left for the Mac?