Apple Watch Series 3 is still a major player in Apple's smartwatch lineup, as the legacy device outperformed its newer Series 4 siblings to drive a bulk of Apple's wearables sales for the third quarter of 2018.

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Two research groups that estimate global PC shipments not only served up incorrect data as fact, but also used the bogus figures to reach entirely false conclusions about Apple's Macs in the global PC market. This isn't the first time they've been so wrong but outlines the lack of accuracy from third-party "sales estimates" as Apple prepares to stop reporting its official sales numbers altogether.

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Apple is continuing to lead the global tablet market, IDC analysts claim, but while the number of iPad sales declined in the most recent quarterly results, it isn't as much of a reduction compared to the overall marketplace's 8.6 percent decline in the third quarter.

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Since iPad launched in 2010, International Data Corporation has dutifully crafted various media narratives that belittled as it as a toy, dismissed it as merely a "media consumption" device in a world that needed Windows, and disparaged it as inconsequential in a vast sea of cheap Android tablets (some of which were literally children's toys). But they were wrong, here's why.

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Apple and Huawei were the only tablet manufacturers reporting sales growth in the most recent quarter.

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Apple's iPhone put in a solid showing during the three months ending in June, selling 41.3 million units to contribute $29.9 billion to a record-breaking $53.3 billion in quarterly revenue. The effort was topped by Chinese upstart Huawei, however, which surpassed the Cupertino tech giant to become the world's second largest smartphone vendor.

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Apple sold 9.1 million iPad units worldwide in the first quarter of the year, for a market share just below 30 percent, with the iPad Pro holding the top spot in the "detachable" high-end tablet market.

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Though the wider smartphone market contracted in the first quarter of 2018, Apple was able to grow its share of the pie on the back of healthy iPhone demand in the U.S. and China, according to market analytics firms.

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Following a contraction over the holiday shopping season, Apple's Mac shipments returned to growth during the first quarter of 2018 amid a deteriorating PC market, according to fresh statistics from market research firm Gartner.

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The wearable market is at a tipping point, with smartwatch sales showing strong growth on the back of popular devices like Apple Watch, while basic fitness bands slumped for the first time, according to fresh segment statistics.

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Apple held on as the world's largest tablet vendor during the first calendar quarter of 2017, though 13 straight quarters of decline are starting to take their toll on iPad's marketshare lead.

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Riding a resurgence in Mac sales that kicked off in the fourth quarter of 2016, Apple saw a 4.5 percent increase in shipments over the three-month period ending in March as the wider PC market fell further into the red.

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The iPhone is being overtaken in China by a raft of new locally-produced smartphone rivals, according to a new report, which shows Apple's market share dropping despite greatly increased smartphone shipments in the region.

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While differing on some key figures, global tablet industry statistics published on Thursday suggest that the Apple's iPad still has a firm lead as the most popular option, even if the company and the industry as a whole are losing sales.

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Leaning on an expansive lineup of affordable Android handsets, Samsung retained its spot as the world's top smartphone vendor for the third quarter of 2016, according to research firm IDC. However, premium phone makers -- Apple and Samsung included -- are being squeezed from the bottom, as manufacturers of cheaper Android alternatives gained ground.

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Apple's share of the worldwide PC market continued a steady decline in the third calendar quarter of 2016, with estimates from market research firms IDC and Gartner both seeing shipments down least 13 percent from last year.

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Shares of Apple increased nearly 2 percent today to close at $98.79, close to the peak the stock has traded since diving below $100 after the company reported its fiscal Q2 earnings. Within two weeks, Apple will announce its earnings for Q3, which ended in June.

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Apple's share of the global PC market took a substantial hit during a challenging second quarter, dropping the company down to fifth place among the world's top computer manufacturers, according to preliminary numbers from market research firms Gartner and IDC.

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The wearable smartwatch market will continue to grow for the foreseeable future, research firm IDC believes, with the Apple Watch forecast to continue earning the most sales through the year 2020.

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Consumers have apparently taken a liking to the iPad Pro following its November release, as new data suggests that Apple moved nearly half a million more of the jumbo tablets alone than Microsoft did of its entire Surface lineup.

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