Apple is investigating the circumstances behind a widely circulated video showing a partially melted, smoking iPhone 7 Plus, the result of what appears to be a major device malfunction, reports said late Thursday.

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Apple on Monday shared a series of four short commercial spots featuring the low-light photo capture capabilities of iPhone 7, with the ads taking viewers on a trip through a sampling of nighttime scenes, from New York to Johannesburg.

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In addition to new iPads, Apple is also expected to unveil a high-capacity 128-gigabyte iPhone SE -- as well as a potential (Product)Red iPhone 7 and iPhone 7 Plus -- at a media event in March, a new report claims.

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At the close of the market on Monday, Apple hit an all-time high of $133.29, breaking the previous record set on May 22, 2015, with market capitalization again flirting with $700 billion.

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A number of iPhone 7 and iPhone 7 Plus owners have issues with the handset's matte black finish, with some finding that the paint coating is prone to chip off.

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Apple on Monday aired the latest of its iPhone 7 commercials, once again putting the handset's imaging capabilities front and center with a collection of videos and photos from around the world, all captured on a single night.

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The iPhone is being overtaken in China by a raft of new locally-produced smartphone rivals, according to a new report, which shows Apple's market share dropping despite greatly increased smartphone shipments in the region.

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The iPhone's record-setting average selling price (ASP) achieved last quarter continues an upward trend in iPhone pricing, led by growing popularity for Apple's premium-priced, more-fully-featured "Plus" models.

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In Tuesday's post-earnings conference call, Apple CEO Tim Cook reiterated that while the company is not a fan of litigation, Qualcomm's actions and refusal to negotiate fair patent licensing terms forced the iPhone maker to sue.

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Apple returned to growth during the holiday quarter thanks in large part to iPhone, sales of which hit an all-time high of 78.3 million units with an average selling price of $695, also a record.

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Apple has expanded its "Shot on iPhone" ad campaign with new ads in the "One Night on iPhone 7" campaign, documenting events and places from around the world on Nov. 5, 2016.

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A program in the United Kingdom to allow members of the armed forces to discuss military secrets using a smartphone will now involve a modified iPhone 7 with hardened security, replacing insecure Android devices

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Apple shipped 2.5 million iPhones in India during the whole of 2016 -- a third of those in the fourth quarter, when the iPhone 7 launched in the country, according to Counterpoint research data released this week.

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Apple has expanded its legal actions against Qualcomm's broadband modem chip licensing tactics in China's Intellectual Property Courts, and is seeking 1 billion yuan ($145.3 million) in damages based on iPhone sales in China alone.

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Though iPhone shipments could fall under Wall Street consensus for the December quarter, Apple's revenue from the product should be boosted by high consumer favor for Plus models, an analyst noted on Tuesday.

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Apple chip supplier Qualcomm could take a major financial hit if the former decides to withhold royalties until its $1 billion lawsuit is finished, an analyst noted on Monday.

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An ice fishing accident has led to an unexpected demonstration of the iPhone 7's water resistance capabilities, after an iPhone 7 Plus was retrieved from the bottom of a frozen-over river, and found to be in perfect working order.

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Contrary to some recent reports, one analyst firm believes that adverse market conditions for iPhone sales are being given too much weight and predicts better performance than previously expected buttressed by high demand for the iPhone 7 Plus.

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Apple has made a minor change to the specification its latest mobile products -- the iPhone 7 and Apple Watch Series 2 -- adding support for Japan's regional satellite positioning system QZSS, alongside existing support for GPS and GLONASS.

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Investment bank Morgan Stanley expects Apple to see decreased iPhone 7 demand in the coming months as buyers anticipate this year's "iPhone 8" revamp, one model of which is expected to feature a drastic redesign and exotic technologies like an OLED display.

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