Apple continued its streak of record breaking holiday quarters, coasting to new heights yet again with revenue of $88.3 billion and earnings per share of $3.89, based largely on the highest-ever average selling prices for iPhone lineup.

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Apple has released a new video called "Three Minutes" in Singapore, alongside a page dedicated to the tools and techniques that the director used to shoot the video completely on the iPhone X.

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Bucking -- seemingly spurious -- claims that Apple is cutting iPhone X production due to weak demand, a report from Counterpoint on Wednesday found the flagship iPhone outsold its iPhone 8 and 8 Plus siblings by a 2-to-1 ratio. And it wasn't because iPhone sales flagged.

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Despite intense competition from China's OnePlus, South Korea's Samsung and others, Apple has retained the lead in India's premium smartphone market, crushing Samsung (which exceeded Apple's share last year) and severely blunting the formerly rapid expansion of OnePlus.

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One day after Japanese financial newspaper Nikkei issued its annual iPhone component panic story, the Wall Street Journal published its own hand-wringing coverage of the state of iPhone X, just two days before Apple is set to deliver financial results for the holiday quarter. Beyond simply floating the same rumored cuts, the new report tacks on an additional false claim that has already been publicly rebutted by Apple's executives.

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A report suggesting that Apple is cutting iPhone X production in half for the March quarter is off the mark, according to an executive at one of the company's Japanese suppliers.

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Everyone in the industry should know that "channel checks" of Apple suppliers offer largely worthless data. But every January, Japan's Nikkei newspaper unloads a report suggesting that Apple is scrambling to slash production of its newest iPhone because of disappointing sales. Every year that report has been false, and every year the tech media falls for it.

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Apple has reportedly told suppliers that it's dropping March-quarter iPhone X production from the more than 40 million it predicted to about 20 million, delivering a multi-billion dollar impact to the supply chain.

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Rumors from Apple suppliers are now at odds with one another, as a new report contradicts earlier claims that the current iPhone X would be completely replaced by a new model later this year. Instead, it is suggested that Apple could stick with its usual strategy of continuing to sell previous year's models.

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Apple continues to embrace Animoji karaoke in its latest YouTube spot, using Childish Gambino's song "Redbone," as well as "Stir Fry" by Megos.

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Assorted media venues lit up when AppleInsider, based on actually reading an analyst's note, reported that the current iPhone X may be discontinued after one year. Unfortunately, many of those reports failed to accurately convey the substance or context of the rumor, instead opting to weave a narrative they seemed intent on telling.

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A new report from the Chinese supply chain suggests that Apple is continuing to evaluate multiple sizes for the fall 2018 releases, with the latest claim saying that the the company is evaluating a 5.7-inch and 6-inch LCD device, plus both a 6-inch and 6.4-inch OLED iPhone.

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Apple shipped some 29 million iPhone X units in the last quarter of 2018, according to fresh estimates from Canalys, making it the best-shipping smartphone for the period.

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An investor's note is shedding some more light on previous prognostications, saying again that moving at least some iPhone X features to the entire line will boost sales volume -- and has some predictions on specifications of the 6.1-inch LCD model.

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Just one week after delivering a widely-distributed report speculatively suggesting that 'weak demand' might result in Apple canceling production of iPhone X this summer, analysts are now lining up to shift their stories in the days before Apple releases its actual fiscal Q1 performance data for the winter quarter. In a remarkable turn, iPhone X is suddenly said to be selling well, and scuttlebutt about slashed component orders is again looking uninformed.

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A new report claims Apple is meting out display orders for its next-generation iPhone lineup, which is rumored to include two OLED versions -- 5.8 and 6.5 inches -- and a 6.1-inch LCD variant.

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Apple's active shipping of eight iPhone models during the holiday season has led to some interesting data, with the fall 2017 releases outselling older models nearly two to one.

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Fretting over iPhone X sales data is a fool's errand, analyst Ming-Chi Kuo believes, as he told investors on Monday that the premium-priced handset is a key strategic move for the company, positioning it far ahead of competitors for years to come.

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Apple continued its promotional push for iPhone X on Sunday with a short video advertisement featuring Portrait Lighting selfies, a new front-facing camera mode made possible by the smartphone's TrueDepth camera system.

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Apple analyst Ming-Chi Kuo has weighed in on iPhone X production rumors, also believing that there has been a reduction in orders -- and because of weak demand the iPhone X design may be a one-up with production ceasing in the summer when replacements for the fall are being produced.

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