Apple this weekend premiered four new "Shot on iPhone" ads for the iPhone X in Australia, all themed around first dances at weddings.

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New data from market analyst firm Gartner saw Apple's holiday percent of sales slightly drop to 17.9 percent, with Samsung holding a slight edge at 18.2 percent in a contracting market fighting a consumer base reluctant to upgrade.

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Apple in a new iPhone X commercial posted to its YouTube channel on Wednesday provides a closer look at the handset's Portrait Lighting feature, showing how powerful image processing software is used to create studio quality photos without a studio.

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Looking to snag a key demographic, T-Mobile is offering U.S. customers a discount of over $200 on an iPhone X, starting this Friday.

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Apple on Tuesday published a fresh batch of tutorial videos to its official YouTube channel covering different facets of iPhone photography including overhead photos, black and white snapshots, and slo-mo timing.

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Piling on to its own rumors of slower than expected iPhone X demand, Nikkei on Tuesday said Samsung is drastically slashing OLED output in response to Apple's supposed decision to cut production of the flagship handset.

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A new report suggests that Samsung is "casting about" for OLED panel production, under the premise that it is being caused by soft iPhone X demand and production cuts -- which don't appear to be grounded in reality.

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Belkin's InvisiGlass Ultra protector for the iPhone X is once again available through Apple, following a December recall due to quality problems.

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Starting in April, developers submitting new titles to the iOS App Store will have no choice but to use the iOS 11 SDK -- and if they're supporting the iPhone, offer iPhone X display compatibility.

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For the first time ever, Apple's iPhone captured more than half of all global smartphone revenues in a single quarter, outperforming the rest of the industry on the strength of the premium-priced iPhone X.

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Testing stalwart Consumer Reports declared this week that Apple's HomePod falls behind Google's Home Max -- and even the Sonos One -- in terms of audio quality. To anyone who knows the publication's controversial history with Apple products, that conclusion is utterly unsurprising.

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Looking to keep up with Apple's iPhone X, Samsung is planning to add an animoji-like "3D emoji" feature to the Galaxy S9 premiering later this month, according to a Korean report.

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Despite being one of the first handsets on the market with an edge-to-edge display, the Essential Phone, pioneered by former Android chief Andy Rubin, failed to compete with the likes of Apple's iPhone X in any meaningful way, with one new estimate suggesting just 88,000 units were shipped last year.

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Apple on Monday posted a trio of short tutorial videos to its YouTube channel explaining how to take perfect Portrait selfies with iPhone X and bouncing Live Photos with all current iPhone models.

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The next major iteration of Android, due later this year, will reportedly support devices with "notches" like the one on Apple's iPhone X -- as well as other unusual display designs.

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Reports from the supply chain suggest that Apple is widening its supplier lists for the 2018 iPhone lineup, with the new report also saying that LG Innotek will be the main vendor instead of Sharp.

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Investment firm Goldman Sachs initiated coverage of the investment world's largest company, Apple, this week, and set things off with a pessimistic tone, projecting the stock price will stay relatively flat over the next year.

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A pair of relatively unknown Android phone makers are reportedly copying the look of Apple's iPhone X without actually offering identical features.

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A small number of new #iPhoneX owners have been reporting that a call will sometimes come in to the device, the phone's screen will not wake and respond to a touch quick enough to answer.

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Last year, Samsung's exploding Galaxy Note 7 created a catastrophically distracting meltdown for the company that enabled Apple to surpass it in total unit sales of smartphones during the winter quarter. This year, Apple has again surpassed sales of all Samsung smartphones in the quarter, except this time it's by virtue of trend-bucking new demand for the innovative, revolutionary iPhone X--without much apparent regard for its price.

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