YouTube managers officially announced on Monday a new initiative that will see thousands of major Hollywood studio films available for rent from the site, in an attempt to challenge Apple's share of the Video on Demand market.

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After reportedly finalizing deals with several major movie studios, Google is set to launch on YouTube a Video on Demand movie rental service that will challenge Apple's iTunes movie store for dominance of the VOD market.

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Apple on Thursday released "Best of 2010" and "Top Sellers" lists for iTunes content in 2010 and highlighted the range of functionality of App Store offerings through "Hot Trends in 2010" lists for iPhone and iPad apps.

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Early adopters of Apple's second-generation Apple TV are reporting issues with streaming HD rentals and problems completing "HDMI handshakes" between the new Apple TV and their HD TVs.

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Apple announced Thursday that movies are now available on the iTunes Store in Japan, while the major TV networks in the U.S. have blocked Google TV from playing content from their websites through the Chrome browser.

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Once only available through the Apple TV, HD movies can now be purchased or rented directly through iTunes on Macs and PCs.

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Apple is no longer relying solely on one content delivery network to help serve up its swelling catalog of digital media content, iPhone apps and software updates, according to a published report.

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Exclusive deals between Hollywood studios and the networks that secure the rights to broadcast their feature films on TV are the reason iTunes shoppers are seeing movies disappear from the service in bunches, according to a new report.

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Apple on Thursday announced that movies from several major film studios are now available on the iTunes Store in Australia and in New Zealand.

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Apple announced Thursday that customers on its iTunes Store have purchased and downloaded over five billion songs to date.

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One analyst has tied an Infineon profit warning to "delays" with Apple's 3G iPhone ramp. Meanwhile, the UK and Canadian versions of the iTunes Store will soon serve up feature films. And Apple is among a handful of US companies who've filed a grievance with the WTO over steep European tariffs.

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According to an article in Hollywood Reporter, Apple is expected to announce as early as Thursday a new deal with a wide array of major and mini studios to offer many new movie releases, including a broad slate of top-shelf films, for direct purchase at its iTunes Store at the same as their DVD release. [Update: Apple has formally announced the deal.]

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While Apple promised 1,000 movie rentals for the iTunes Store in January, an in-depth search reveals that only 384 movies are available -- and that the rarer-still HD titles scarcely take full advantage of the format.

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One of the executives behind Wal-Mart's recent push into the digital media download market has left the mega-retailer to help Apple grow its iTunes video business internationally.

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Apple Inc. and video content provider NBC Universal are working to bury the hatchet, according to reports, which suggest that it's only a matter of time before the network's catalog of television programming returns to the digital shelves of the iTunes Store.

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After suffering a year of media mockery and consumer indifference, Apple TV is poised to leverage its tight integration with iTunes to jump to the front of the line in living room media rentals. The best news: existing early adopters will gain all the new features via a software update without needing to replace or upgrade their existing hardware.

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Steve Jobs released a flurry of new product offerings in the Macworld Expo Keynote, along with upgrades and updates that touched the entire Apple product lineup from Macs to iPhones and the iPod Touch to Apple TV and iTunes.

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At the Macworld Expo on Tuesday Apple announced a free software update for its iPhone handset that allows users to automatically find their location using the redesigned Maps application; text message multiple people in one message; create Web Clips for their favorite websites; customize their home screen; and watch movies rented from the new iTunes Movie Rentals right on their iPhone.

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As expected, Apple on Tuesday announced iTunes Movie Rentals featuring movies from all the major movie studios including 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount, Universal Studios Home Entertainment, Sony Pictures Entertainment, Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema.

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Presenting at the Macworld Expo on Tuesday, Apple unveiled an all new version of its Apple TV software that allows movie fans to rent movies on the iTunes Store directly from their widescreen TV, and also lowered the price of Apple TV hardware to just $229.

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