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Topic: Search Ads

Apple looking at $2 billion from Search Ad business alone by 2020

10/22/2018, 12:10 pm

An analyst is predicting that Apple's Search Ad business will generate $500 million in fiscal year 2018 alone -- with it potentially quadrupling without any extra push by Apple or increase in ad prices by 2020.

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Apple's App Store Search Ads now available in 13 countries around the world

08/22/2018, 06:08 pm

App Store Search Ads, Apple's system of promoting apps in its app marketplace, have now rolled out to 12 additional countries around the world, the company announced to developers on Wednesday.

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Apple blames misdirected Search Ad reports on 'processing error,' makes corrective changes

02/07/2018, 02:02 pm

A mistake in which Search Ads Basic reports were sent to the wrong developers was linked to a "processing error," and safeguards have been put in place to prevent a repeat incident, Apple said this week.

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Apple error sends Search Ads Basic advertising reports to wrong developers

02/06/2018, 11:02 am

An issue with the way Apple provides reports to iPhone and iPad app developers about advertising and installation rates has been uncovered, with a number of app developers claiming to receive reports for apps belonging to other developers instead of their own creations.

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Apple introduces install-based Search Ads Basic tier for App Store developers

12/05/2017, 04:12 pm

Apple on Tuesday launched a new advertising option to the App Store, Search Ads Basic, which both changes how developers pay and simplifies the sign-up process.

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Apple advertising exec details transparency, pivot to Search Ads, more in interview

07/25/2017, 11:07 pm

Apple VP of Advertising Platforms Todd Teresi in a keynote Q&A session at the Postback conference in Seattle on Tuesday explained the company's switch away from iAd in favor of the new Search Ads platform, revealed never before seen internal metrics and discussed the future of app advertising.

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