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Topic: Search Ads

Apple introduces install-based Search Ads Basic tier for App Store developers

12/05/2017, 04:12 pm

Apple on Tuesday launched a new advertising option to the App Store, Search Ads Basic, which both changes how developers pay and simplifies the sign-up process.

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Apple advertising exec details transparency, pivot to Search Ads, more in interview

07/25/2017, 11:07 pm

Apple VP of Advertising Platforms Todd Teresi in a keynote Q&A session at the Postback conference in Seattle on Tuesday explained the company's switch away from iAd in favor of the new Search Ads platform, revealed never before seen internal metrics and discussed the future of app advertising.

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