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Topic: VR

Tim Cook says AR is a 'big idea,' likens tech to smartphone

02/10/2017, 07:02 pm

Apple CEO Tim Cook continues to drop hints about the company's ambitions to enter the augmented reality space, most recently saying the technology is "for everyone," much like the now ubiquitous smartphone.

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VR evangelist doubles down on rumor that Apple AR headset is inbound, moves date up to 2017

02/06/2017, 08:02 am

Augmented and virtual reality herald Robert Scoble has amplified his predictions about an Apple partnership with Carl Zeiss on a pair of smart glasses, and is predicting an announcement of the technology possibly as early as the middle of 2017.

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Apple patents detail augmented reality device with advanced object recognition, POI labeling

01/31/2017, 05:01 am

Apple on Tuesday was granted a pair of patents that together describe a mobile augmented reality system capable of detecting its surroundings and displaying generated virtual information to users in real time.

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Rumor: Apple working with Carl Zeiss on AR glasses to debut in 2018

01/09/2017, 05:01 pm

Rumors of Apple's intent to enter the augmented reality hardware space gained traction on Monday, as a report from AR/VR evangelist Robert Scoble claims the company is partnering with optics manufacturer Carl Zeiss on a pair of lightweight glasses.

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App Store trends suggest top Christmas gifts: VR, drones, cameras, Amazon Echo

12/26/2016, 10:12 am

Apps for iPhone-connected accessories are among the most popular downloads and search terms following Christmas, offering some insight into the types of toys that proved to be popular gifts this holiday.

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As Apple shows interest in AR/VR, PlayStation VR's strong start suggests price beats performance

11/29/2016, 10:11 am

The latest --and more affordable -- high-profile entrant into the emerging virtual reality space, PlayStation VR, is off to a successful start, suggesting consumers are more interested in advanced VR technology if it's available in a simple and economical product.

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Valve developer claims macOS SteamVR release coming in the next few months

11/16/2016, 02:11 pm

Reiterated by a report on Wednesday, an executive for Valve's Steam digital delivery platform has declared that preliminary versions of the company's VR platform will be available for macOS and Linux very soon.

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Microsoft reveals VR & AR-focused Windows 10 'Creator's Update,' expected in early 2017

10/26/2016, 10:10 am

Microsoft is making a big push into augmented reality and virtual reality with its newly announced Windows 10 Creator's Update, and bringing tools for creation of the new media natively to Windows 10.

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Apple testing AR-based car navigation and self-driving software with virtual reality rigs - report

10/25/2016, 03:10 pm

A fresh report about Apple's automotive ambitions claims that the company is continuing its shift away from building a whole car, and is instead developing software for self-driving vehicles, with recent hires being funneled into the effort.

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EPGL working on iPhone apps compatible with 'smart' contact lenses for AR

10/17/2016, 05:10 pm

Medical supply company EPGL, known for "smart" contact lens technology in development, intends to develop apps compatible with iOS for augmented reality applications -- and there may be more on the horizon, AppleInsider has learned.

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Facebook Oculus update lowers hardware requirements, promises social experiences

10/06/2016, 03:10 pm

Facebook has unveiled the next steps in the Oculus virtual reality platform, including a sneak peek at a wireless version of the Oculus Rift, and an initiative to lower the hardware requirements needed to use the system to specs already exceeded by Apple's 4K and 5K Retina iMac lines.

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Tim Cook says AR, VR are 'really cool' and have garnered Apple's interest

09/14/2016, 10:09 am

In an interview with ABC News' Robin Roberts, Apple CEO Tim Cook made comments suggesting that augmented reality would be a future focus for Apple. He also defended complaints of easy AirPod loss, and discussed iPhone 7 design decisions.

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How virtual and augmented reality could play a role in Apple's future

08/28/2016, 03:08 pm

Apple CEO Tim Cook suggests that the company is investigating the possibilities of virtual reality and augmented reality. Here's an explanation of what the technology is, how Apple could adopt it, and how it could be practically implemented in a user's daily life.

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Google's smartphone-based Daydream VR gets support from top Android manufacturers

05/20/2016, 09:05 am

Google's forthcoming Daydream platform for virtual reality has support from Android device makers including Samsung, HTC, LG, and Huawei, though the hardware is predicted to only be "slightly better" than Samsung's own Gear VR.

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I/O 2016: Google launches Android N beta with speed boosts, VR hooks & iOS-drawn improvements

05/18/2016, 03:05 pm

At the beginning of its I/O developer conference on Wednesday, Google revealed that the next major version of Android -- codenamed "Android N" -- is launching in beta later today, and will introduce features like better performance, improved multitasking, and even virtual reality support when it officially arrives in late summer.

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Ticket reseller Rukkus adds 360-degree seat views, Google Cardboard VR support to iPhone app

04/14/2016, 01:04 pm

Ticket marketplace Rukkus is stepping into the virtual reality field with a new update to its iOS app, allowing users to sample the view from their seats in an arena in a more immersive way before they complete their purchase.

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GoPro officially reveals six-camera 'Omni' VR rig

04/07/2016, 12:04 pm

Extreme sports aficionados will soon have an official GoPro answer for capturing 360-degree spherical video and still images of their adventures, as the action cam company has finally taken the covers off of its new "Omni" rig.

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Google launches Cardboard SDK for iOS, Microsoft begins shipping HoloLens to developers

03/30/2016, 04:03 pm

It's been a big week for virtual and augmented reality technology, thanks to the newly shipping Oculus Rift, the debut of a Google Cardboard development kit for iOS, and initial availability of developer hardware for Microsoft HoloLens.

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Piper Jaffray sees virtual reality partnerships boosting Apple's iPhone business near-term

03/23/2016, 09:03 am

Investment firm Piper Jaffray continues to believe that virtual reality and augmented reality will play a huge part in Apple's future, but the transition toward such technology will be gradual, likely leveraging the popularity of the iPhone in the shorter term.

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Device makers planning 'true VR experiences' on Apple's iPhone this fall

03/09/2016, 01:03 pm

Immersive virtual reality experiences -- well beyond what Google Cardboard can offer -- are expected to begin arriving on the iPhone, with the aid of new third-party hardware, this fall.

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