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Topic: VR

'Profits will follow' if Apple can nail AR & VR experiences, Cook says

11/02/2017, 07:11 pm

Apple CEO Tim Cook once again touched on the topics of augmented and virtual reality during a Q4 results call, avoiding specific talk about future hardware while hinting at the company's approach.

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Apple exploring 360-degree full VR helmet concept

10/12/2017, 02:10 pm

Apple is looking beyond augmented reality in the long run, as a new patent filing suggests the company has examined the potential of full virtual reality kits not just for product testing, but for consumers as well.

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Oculus reveals $199 standalone 'Go' VR headset, drops Rift price to $399

10/11/2017, 04:10 pm

Presenting at an event in San Jose on Wednesday, Facebook's Oculus introduced the Go, a new headset capable of operating without a connected phone, Mac, or Windows PC.

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Microsoft partners including Samsung, Dell, Lenovo to launch slew of Windows VR headsets in coming weeks

10/03/2017, 03:10 pm

In its push into the virtual and augmented reality market, which the company has branded as "mixed reality," Microsoft is leveraging its army of hardware partners, many of whom are releasing new virtual reality headsets over the next few weeks.

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Apple experimenting with 'several different types' of augmented reality glasses - report

08/04/2017, 03:08 pm

As Apple invests heavily in augmented reality, the company is still internally unsure about where the future of AR hardware may go, and as a result there are reportedly multiple competing projects being developed internally.

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Red announces $1200 Hydrogen One smartphone with holographic screen coming in 2018

07/06/2017, 02:07 pm

A new device from from high-end video camera producer Red has been announced, that if promises are kept, will be the first holographic display-equipped smartphone not requiring users to wear glasses or headsets for fill three-dimensional content viewing.

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Apple's 120Hz ProMotion iPad Pro display hints at even better AR and VR support in future devices

06/19/2017, 12:06 pm

Apple has a long history of introducing groundbreaking technology in one device, only to gradually carry it over to the rest of its product lineup in the ensuing years. With that in mind, the newly released iPad Pro with 120Hz ProMotion display could hint at the future of Apple's portable devices -- particularly as the company pushes into augmented reality and virtual reality.

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Apple previews iMac Pro, the most powerful Mac ever built, coming in December

06/05/2017, 02:06 pm

In a rare pre-announcement intended to appease professional users, Apple offered a sneak preview of the new iMac Pro coming in December, boasting up to 18-core Xeon processors and up to 128GB of ECC memory.

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Apple launches speedy new iMacs capable of VR content creation with USB-C Thunderbolt 3 ports

06/05/2017, 01:06 pm

Focused on professional users, Apple on Monday unveiled a revamped iMac lineup with faster and more capable hardware, which will allow for the creation of graphics-intensive virtual reality content with macOS High Sierra.

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Apple hires 3D, 360VR Toolbox developer Tim Dashwood to Final Cut Pro X team

04/23/2017, 03:04 pm

Apple has hired Tim Dashwood, the author of a series of 3D and 360 VR plugins for video editing software. Dashwood has since made his existing plugins for apps such as Final Cut Pro X free to download.

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Facebook hires former Apple designer Michael Hillman to take charge of VR hardware at Oculus

03/27/2017, 03:03 pm

Facebook is taking on Michael Hillman -- a person with 15 years at Apple, including key work on the company's Mac desktops -- as the head of hardware at its Oculus VR division.

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'iPhone 8' could herald start of Apple's augmented reality ambitions

03/17/2017, 02:03 pm

Computer simulations, and the means to visualize them, could be in the palm of your hand in new and potentially revolutionary ways later this year, if rumors about Apple's forthcoming "iPhone 8" bear fruit.

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Concept imagines Apple's 'iPhone 8' with Siri-based augmented reality

03/14/2017, 09:03 am

A new set of concept renders for Apple's "iPhone 8" -- sometimes known as the "iPhone X" or "iPhone Edition" -- envisions the device making use of augmented reality technology to let Siri and widgets connect with the outside world.

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Calling augmented reality 'the next major innovation from Apple,' UBS raises price target to $151

02/28/2017, 10:02 am

Expectations are growing that augmented reality could play a key role in Apple's "iPhone 8" and beyond, prompting investment firm UBS to increase its price target for shares of the company on Tuesday.

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Tim Cook says AR is a 'big idea,' likens tech to smartphone

02/10/2017, 07:02 pm

Apple CEO Tim Cook continues to drop hints about the company's ambitions to enter the augmented reality space, most recently saying the technology is "for everyone," much like the now ubiquitous smartphone.

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VR evangelist doubles down on rumor that Apple AR headset is inbound, moves date up to 2017

02/06/2017, 08:02 am

Augmented and virtual reality herald Robert Scoble has amplified his predictions about an Apple partnership with Carl Zeiss on a pair of smart glasses, and is predicting an announcement of the technology possibly as early as the middle of 2017.

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Apple patents detail augmented reality device with advanced object recognition, POI labeling

01/31/2017, 05:01 am

Apple on Tuesday was granted a pair of patents that together describe a mobile augmented reality system capable of detecting its surroundings and displaying generated virtual information to users in real time.

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Rumor: Apple working with Carl Zeiss on AR glasses to debut in 2018

01/09/2017, 05:01 pm

Rumors of Apple's intent to enter the augmented reality hardware space gained traction on Monday, as a report from AR/VR evangelist Robert Scoble claims the company is partnering with optics manufacturer Carl Zeiss on a pair of lightweight glasses.

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App Store trends suggest top Christmas gifts: VR, drones, cameras, Amazon Echo

12/26/2016, 10:12 am

Apps for iPhone-connected accessories are among the most popular downloads and search terms following Christmas, offering some insight into the types of toys that proved to be popular gifts this holiday.

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As Apple shows interest in AR/VR, PlayStation VR's strong start suggests price beats performance

11/29/2016, 10:11 am

The latest --and more affordable -- high-profile entrant into the emerging virtual reality space, PlayStation VR, is off to a successful start, suggesting consumers are more interested in advanced VR technology if it's available in a simple and economical product.

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