03/17/2017, 02:03 pm
Computer simulations, and the means to visualize them, could be in the palm of your hand in new and potentially revolutionary ways later this year, if rumors about Apple's forthcoming "iPhone 8" bear fruit.
03/14/2017, 09:03 am
A new set of concept renders for Apple's "iPhone 8" -- sometimes known as the "iPhone X" or "iPhone Edition" -- envisions the device making use of augmented reality technology to let Siri and widgets connect with the outside world.
02/28/2017, 10:02 am
Expectations are growing that augmented reality could play a key role in Apple's "iPhone 8" and beyond, prompting investment firm UBS to increase its price target for shares of the company on Tuesday.
02/10/2017, 07:02 pm
Apple CEO Tim Cook continues to drop hints about the company's ambitions to enter the augmented reality space, most recently saying the technology is "for everyone," much like the now ubiquitous smartphone.
02/06/2017, 08:02 am
Augmented and virtual reality herald Robert Scoble has amplified his predictions about an Apple partnership with Carl Zeiss on a pair of smart glasses, and is predicting an announcement of the technology possibly as early as the middle of 2017.
01/31/2017, 05:01 am
Apple on Tuesday was granted a pair of patents that together describe a mobile augmented reality system capable of detecting its surroundings and displaying generated virtual information to users in real time.
01/09/2017, 05:01 pm
Rumors of Apple's intent to enter the augmented reality hardware space gained traction on Monday, as a report from AR/VR evangelist Robert Scoble claims the company is partnering with optics manufacturer Carl Zeiss on a pair of lightweight glasses.
12/26/2016, 10:12 am
Apps for iPhone-connected accessories are among the most popular downloads and search terms following Christmas, offering some insight into the types of toys that proved to be popular gifts this holiday.
11/29/2016, 10:11 am
The latest -- and more affordable -- high-profile entrant into the emerging virtual reality space, PlayStation VR, is off to a successful start, suggesting consumers are more interested in advanced VR technology if it's available in a simple and economical product.
11/16/2016, 02:11 pm
Reiterated by a report on Wednesday, an executive for Valve's Steam digital delivery platform has declared that preliminary versions of the company's VR platform will be available for macOS and Linux very soon.
10/26/2016, 10:10 am
Microsoft is making a big push into augmented reality and virtual reality with its newly announced Windows 10 Creator's Update, and bringing tools for creation of the new media natively to Windows 10.
10/25/2016, 03:10 pm
A fresh report about Apple's automotive ambitions claims that the company is continuing its shift away from building a whole car, and is instead developing software for self-driving vehicles, with recent hires being funneled into the effort.
10/17/2016, 05:10 pm
Medical supply company EPGL, known for "smart" contact lens technology in development, intends to develop apps compatible with iOS for augmented reality applications -- and there may be more on the horizon, AppleInsider has learned.
10/06/2016, 03:10 pm
Facebook has unveiled the next steps in the Oculus virtual reality platform, including a sneak peek at a wireless version of the Oculus Rift, and an initiative to lower the hardware requirements needed to use the system to specs already exceeded by Apple's 4K and 5K Retina iMac lines.
09/14/2016, 10:09 am
In an interview with ABC News' Robin Roberts, Apple CEO Tim Cook made comments suggesting that augmented reality would be a future focus for Apple. He also defended complaints of easy AirPod loss, and discussed iPhone 7 design decisions.
08/28/2016, 03:08 pm
Apple CEO Tim Cook suggests that the company is investigating the possibilities of virtual reality and augmented reality. Here's an explanation of what the technology is, how Apple could adopt it, and how it could be practically implemented in a user's daily life.
05/20/2016, 09:05 am
Google's forthcoming Daydream platform for virtual reality has support from Android device makers including Samsung, HTC, LG, and Huawei, though the hardware is predicted to only be "slightly better" than Samsung's own Gear VR.
05/18/2016, 03:05 pm
At the beginning of its I/O developer conference on Wednesday, Google revealed that the next major version of Android -- codenamed "Android N" -- is launching in beta later today, and will introduce features like better performance, improved multitasking, and even virtual reality support when it officially arrives in late summer.
04/14/2016, 01:04 pm
Ticket marketplace Rukkus is stepping into the virtual reality field with a new update to its iOS app, allowing users to sample the view from their seats in an arena in a more immersive way before they complete their purchase.
04/07/2016, 12:04 pm
Extreme sports aficionados will soon have an official GoPro answer for capturing 360-degree spherical video and still images of their adventures, as the action cam company has finally taken the covers off of its new "Omni" rig.