Apple is poised to realize a $3.0 billion opportunity with its line of MacBook Air computers as "break-out" growth of the portables continues, according to one analyst.

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Apple's annual back to school promotion for college bound Mac buyers begins tomorrow, offering a $100 iTunes Store gift card rather than bundling a free iPod as it has in previous years.

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Through the first two months of Apple's third quarter of fiscal 2011, U.S. Mac sales are up 15 percent year-over-year, but that number is expected to rise in June when Apple faces a more favorable 2010 comparison.

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Apple issued an iMac graphic firmware update on Wednesday to resolve a startup and wake from sleep hanging issue. Also, the company has hired a "rising star" in advertising as the new head of agency relations for iAd. Meanwhile, several companies are seeking to invalidate patents held by Lodsys, the company suing iOS developers over in-app purchasing.

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Apple, Intel and Hewlett-Packard have all been hit with a new patent infringement lawsuit that takes issue with Apple's iMac and its use of Intel processors.

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Apple has initiated a case replacement program for MacBooks shipped between October 2009 and April 2011 to resolve an issue where the rubber separates from the bottom of the case.

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Apple's line of MacBook portables currently stand as the top laptops in every related category ranked by advocacy group Consumer Reports.

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Mac sales in the enterprise during Apple's last fiscal quarter grew a whopping 66 percent, significantly outpacing the rest of the PC market, which grew just 4.5 percent in the enterprise.

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Though Apple originally filed for ownership of the "Thunderbolt" trademark associated with its new high-speed data port, the rights will be transferred to Intel, the company with which it cooperatively developed the new standard.

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Counter to early indications that Intel already owned the trademark for the Thunderbolt high-speed I/O technology, recently discovered applications with the U.S. and Canadian trademark offices reveal that Apple has filed for the mark.

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PC maker Hewlett-Packard reportedly looked at the new high-speed Thunderbolt port created by Intel and Apple, but has decided for now to stick with USB 3.0.

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Mac sales a year ago were exceptionally strong, making Apple's year-over-year sales increase in April 2011 a "soft" 9 percent.

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Apple's newly upgraded iMac desktop line features a new custom 7-pin serial ATA connector and proprietary temperature control system that will make hard drive upgrades difficult for end users.

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The discovery of how to install new firmware updates on 2009 Mac Pros enables the machines to support dual six-core Westmere Xeon CPUs, faster 1333MHz RAM, and adds audio-out support to the Mini DisplayPort interface, features that were not delivered by Apple until mid 2010.

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The new iMac lineup with quad-core Intel Sandy Bridge processors is consistently 25 percent faster than its predecessors, and 70 percent faster than the Core 2 Duo all-in-one desktops Apple released in 2009.

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Apple this week released a series of updates for its newest MacBook Pro notebooks and iMac desktops equipped with the high-speed Thunderbolt port, addressing issues related to performance and stability.

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The new iMac all-in-one desktops released this week include Intel's yet-to-be-released Z68 chipset, which could allow faster solid-state drive caching performance in the future.

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A look inside Apple's new 21.5-inch, Thunderbolt-equipped iMac desktop discovered the ability to swap out the graphics processing unit board for a new one.

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Apple on Tuesday quickly released an update to address issues with Boot Camp on its new iMacs. Also, the new 27-inch all-in-one desktop supports two monitor outputs via its two Thunderbolt ports, and orders can ship with a Magic Trackpad instead of a Magic Mouse at no extra cost.

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Though desktop computers play a smaller role than notebook sales, the newly updated all-in-one iMac is expected to help push Mac sales even higher and give Apple a greater share of the PC market.

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