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Topic: General

New Apple hire suggests upcoming shift in social media marketing strategy

09/16/2015, 11:09 pm

In what could foreshadow a shift in Apple's social media strategy, the company this month hired Tai Tran, a digital marketing specialist and former intern who worked on the Beats by Dre social response Twitter feed.


Apple buys mapping data analytics and visualization firm Mapsense for between $25M to $30M

09/16/2015, 05:09 pm

Apple quietly acquired San Francisco startup Mapsense last week for a reported $25 million to $30 million, adding yet another firm to a growing arsenal of mapping data IP and personnel assets.


Tim Cook to meet with Indian prime minister Narendra Modi, Apple confirms

09/16/2015, 10:09 am

Apple CEO Tim Cook is due to meet with Indian prime minister Narendra Modi later this month during the latter's tour of the U.S. west coast, an Apple spokesperson confirmed on Wednesday.


Hewlett-Packard to axe as many as 30,000 more jobs amid restructuring

09/16/2015, 10:09 am

The restructuring effort that will see seminal Silicon Valley firm Hewlett-Packard split into two companies will also cause an additional 30,000 employees to lose their jobs, the company has revealed.


Apple's Tim Cook talks iPhone 6s, ethics, Steve Jobs, more on 'Late Show' with Stephen Colbert

09/16/2015, 01:09 am

Apple CEO Tim Cook made a rare talkshow appearance Tuesday night as one of the first guests on "The Late Show with Stephen Colbert," taking time to promote iPhone 6s and discuss Apple's core ethics, corporate charity, Steve Jobs and more.


Tim Cook, Eddy Cue continue New York roadshow ahead of 'Late Show' visit

09/15/2015, 08:09 pm

Apple CEO Tim Cook and SVP of Internet Software and Services Eddy Cue arrived at the Upper East Side Apple Store on Tuesday just hours before Cook is slated to make a guest appearance on The Late Show with Stephen Colbert.


Former Stanford professor makes $1.7M as Apple University faculty, court filings reveal

09/15/2015, 06:09 pm

Fallout related to a civil suit against the dean of Stanford's Graduate School of Business this week reveals former professor James Phills was hired away by Apple University in 2012, where he earns more than $1.7 million per year as a full time faculty member.


Facebook announces it is developing an empathetic 'dislike' button

09/15/2015, 03:09 pm

After years of requests stemming from its user base of more than a billion people, Facebook will add a "dislike" button that will allow users to express empathy or sadness, rather than negativity.


Apple working to boost cloud services with new, consolidated platform - report

09/15/2015, 12:09 pm

Apple has reportedly embarked upon a long-term internal project to unify the infrastructure that powers cloud offerings like Siri and Apple Maps, a sign that the company has begun to view services as a strategic lynchpin moving forward.


Apple grows operations in Lund, Sweden for work on 'advanced mapping technology'

09/15/2015, 11:09 am

Apple is reportedly expanding its operations in Lund, Sweden, where the company is now believed to be working on "advanced mapping technology" for unknown projects.


Apple to launch renovated on-campus Company Store on Saturday

09/15/2015, 09:09 am

Apple will reopen the Company Store at its Cupertino headquarters this Saturday, Sept. 19, after having finished an extensive series of renovations to the space.


Apple issued reassigned Topsy patent for reputation-based search engine

09/15/2015, 04:09 am

Apple on Tuesday was reassigned a patent from Topsy Labs, the social analytics firm it purchased in 2013, covering a computer search system that cuts through the noise often found in crowdsourced recommendation services by surfacing search results based on user ranking and influence.


Burberry launches Apple Music channel in first collaboration since Angela Ahrendts hire

09/14/2015, 07:09 pm

UK fashion house Burberry on Monday announced a new streaming channel for Apple Music, marking the companies' first official product collaboration since Apple hired former CEO Angela Ahrendts to head its retail arm.


Tim Cook visits NYC Apple Store, Apple Pay chief Jennifer Bailey to speak at Code/Mobile

09/14/2015, 07:09 pm

Apple executives are making the rounds following this month's big iPhone, iPad and Apple TV reveal, with CEO Tim Cook visiting a New York City Apple Store on Monday and Apple Pay head Jennifer Bailey scheduled to attend the upcoming Code/Mobile conference in October.


Steve Jobs left Apple on his own, wasn't forced out, Wozniak says

09/13/2015, 11:09 pm

The popular narrative that Steve Jobs was removed from Apple by board fiat after losing a war for control with then-CEO John Sculley is not entirely accurate, according to Apple co-founder Steve Wozniak.


This week on AppleInsider: New iPhones, new iPads, new Apple TV, new everything

09/12/2015, 06:09 am

There was of course one overriding theme this week: Apple's Sept. 9 press event, where it unveiled new iPhones, the iPad Pro, and a fourth-generation Apple TV. There was far more to unpack than just those devices, however.


Tim Cook slated to guest on The Late Show on Sept. 15

09/11/2015, 09:09 pm

Apple CEO Tim Cook is scheduled to appear on The Late Show with Stephen Colbert next week, the talk show host announced, marking yet another upcoming public appearance for the active executive.


Apple begins accepting iOS 9, watchOS 2, El Capitan app submissions

09/11/2015, 07:09 pm

Ahead of an official launch of its next-generation iOS, OS X and watchOS operating systems, Apple on Friday announced it is now accepting submissions for apps compatible with each platform's features.


Apple pays China $71M in back taxes, $10M fine after misinterpreting law

09/11/2015, 07:09 pm

The Chinese Ministry of Finance announced this week that Apple paid out 452 million yuan ($71 million) in back taxes and was slapped with a 65 million yuan fine for understating sales in 2013.


Lightning strikes: Apple TV, Apple Pencil double down on proprietary port

09/11/2015, 12:09 pm

The announcement of the new reversible USB-C port, and its subsequent embrace by Apple in the 12-inch MacBook, led to speculation that the Lightning connector could be on the way out. But the company signaled otherwise this week, when it made Lightning a key component of the new Apple Pencil, as well as the Apple TV's Siri Remote.