Amazon on Thursday announced its new Kindle lineup, led by a 16-gigabyte 8.9-inch Kindle Fire HD priced at $299, along with a $199 7-inch model, an updated $159 Kindle Fire with a faster processor, and a new e-ink frontlit Kindle Paperwhite starting at $119.

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Countering recent rumors, a report on Friday claims Amazon won't be taking the wraps off a new larger-screened Kindle Fire at its upcoming media event next week, a device some speculated the company would announce as a challenge to Apple's iPad.

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Amazon on Thursday issued a press release boasting that its Kindle Fire has accounted for 22 percent of tablet sales in the U.S., but still did not publicly state exactly how many tablets the company has sold.

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Amazon has announced that it will hold a media event on Sept. 6, prompting speculation that the company plans to unveil a new lineup of Kindle tablets and e-readers.

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Apple retained the lion's share of the tablet market in the second quarter of 2012, dominating with a 68.2 percent market share.

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Amazon is expected to dramatically increase its Kindle Fire tablet lineup from just one model to five or six, according to a new report.

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The parts that make up Google's new $199 Nexus 7 tablet have been estimated to cost $152, suggesting the company could eke out a small profit after development costs are accounted for.

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Touting it as a "new gaming experience for Kindle Fire," Amazon on Wednesday launched GameCircle, a social network for games akin to Apple's Game Center.

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On the heels of last week's report that Amazon is working on a smartphone, another mainstream media outlet claims the retailer is already testing handsets sized between four and five inches and could begin mass production of a device as early as late 2012.

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A new report claims that Amazon will begin production of follow-up models to its Kindle Fire in late summer ahead of a possible fall rollout that is expected to bring new screen resolutions and 4G wireless compatibility to the 7-inch tablet.

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A new report claims Amazon is working on a handset that will compete directly with Apple's iPhone and Google Android smartphones.

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Amazon is expected to release a new 7-inch Kindle Fire with a higher resolution screen for $199, which would push the current model to an even lower price of $149, according to a new report.

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A new survey of potential tablet buyers has found that the Amazon Kindle Fire is "floundering," while Apple's iPad remains the most popular and satisfying choice for consumers.

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Apple owned the lion's share of the worldwide tablet market in the first quarter of 2012 after shipping 11.8 million units, 11 times more than second place Samsung managed over the same period.

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Amazon has reportedly begun pitching to advertising agencies the opportunity to advertise on the welcome screen of its Kindle Fire tablet for a price of $600,000.

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A new study released on Friday claims that the combined users of the three generations of Apple's iPad account for an overwhelming amount of all tablet-based internet traffic.

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Shipments of Android-based tablets including Amazon's Kindle Fire saw a "steep drop" in the first quarter of 2012, allowing Apple's iPad to grow to 68 percent of tablets shipped worldwide.

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Citibank has released a new banking app for tablets, but chose to support only Apple's iPad and the Amazon Kindle Fire with an "exclusive launch for Amazon Appstore for Android," a blow to Google's own efforts to deliver a modern Android tablet experience.

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App makers are prepping their respective online wares for the Friday launch of Apple's new iPad, releasing updates that fix bugs and and bring graphics upgrades which to take advantage of the tablet's high resolution Retina Display.

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Nearly 113 million Americans and 106 million Europeans will be tablet owners by 2016, according to a new projection that sees tremendous growth in the tablet market currently dominated by Apple.

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