Amazon on Monday celebrated the launch of its new Amazon Coins by giving “tens of millions of dollars” of the virtual currency to Kindle Fire users as part of its latest bit to attract customers to its own Kindle platform, and away from incumbents like Apple's iOS and Google's Android.

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Hearst Magazines has hit its goal of one million digital subscribers on devices like Apple's iPad, as well as competing tablets such as the Amazon Kindle Fire.

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Apple's iPad fell to 39.6 percent of total worldwide tablet shipments in the first quarter of calendar 2013, according to the latest market data from research firm IDC.

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Amazon is allegedly working on its own smartphone, which could launch as soon as the second quarter of2013 with a 4.7-inch display.

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A new report claims Amazon may be looking to attack the very low end of the tablet market with a $99 version of its Kindle Fire tablet, though a spokesperson for the online retailer has characterized the rumor as inaccurate.

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The launch of Apple's iPad mini appears to have slowed the rate at which competitors have been able to eat into the company's overwhelming lead in the tablet sector, according to a new study out Thursday, even as Amazon and Samsung tablets continue to carve out their own share.

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Apple has introduced a new billboard ad campaign touting not just the iPad and iPad mini, but drawing particular attention to their shared library of 300,000 apps, a notable departure from the ads of Samsung and other tablet vendors.

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Amazon's Kindle Fire — and, to a lesser extent, Android tablets — saw continued usage share growth after the holidays, according to a new report, but Apple's iPads remained the overwhelming tablet leader, with more than 80 percent of active users in the market.

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Amazon's Kindle platform saw its biggest sales day ever during the "Cyber Monday" shopping event, though the online retailer still refuses to disclose any actual sales data.

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Amazon has pulled an advertisement from its website slamming the iPad mini after it was discovered that Apple's 7.9-inch tablet does in fact feature stereo speakers.

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As Apple sold out of its launch inventory of all iPad mini models, online retailer Amazon made a direct assault on the new 7.9-inch tablet, with a large ad on its front page saying the Kindle Fire HD offers "much more for much less."

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Apple marketing chief Phil Schiller has publicly come to the defense of the $329 entry price of the iPad mini, saying he believes customers are willing to pay for quality that rivals like Amazon and Google don't offer.

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Tablet makers have failed to compete with Apple in the $400-and-up market segment, and a new, smaller iPad priced below $300 is only expected to make matters worse for the competition.

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Amazon is reportedly looking to bolster its mobile device division by purchasing the smartphone chip division of Texas Instruments.

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A mockup of a 7.85-inch iPad has been photographed next to a Google Nexus 7 and 7-inch Kindle Fire HD, giving a better idea of what Apple's new, smaller tablet is expected to look like.

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The race to offer the lowest-priced tablet on the market is rumored to reach a new level later this year, with Google reportedly planning to release a $99 Nexus 7 tablet.

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Barnes & Noble has announced two new tablets in its latest Nook lineup, led by a larger 9-inch model that will compete more directly with Apple's iPad, as well as the new 8.9-inch Kindle Fire HD.

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Amazon's new Kindle Fire HD undercuts the competition by presenting advertisements to users on both the device's lock screen and home screen, helping to subsidize its low price.

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Amazon's new Kindle Fire HD lineup offers a variety of options at aggressive price points, but Apple's iPad — particularly with the anticipated October launch of a so-called "iPad mini" — is expected to remain the market leader.

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Amazon took a direct shot at Apple on Thursday when it unveiled its new Kindle Fire HD 4G LTE, with the same $499 starting price as Apple's current generation iPad. But the main selling point is a new $50-per-year, 250-megabyte-per-month 4G LTE data plan.

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