Microsoft's ability to leverage the tech media's credulity is weakening, as is evident from the emerging skepticism of its ability to deliver upon its latest product demonstration: HoloLens.

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Software giant Microsoft announced its latest move into hardware on Wednesday, unveiling an all-new augmented reality headset dubbed the "HoloLens" that will enable users to see and manipulate holographic images in realtime, without a tethered computer.

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Microsoft on Wednesday announced that Windows 10, its next-generation desktop and mobile operating system, would be offered as a free upgrade for users running Windows 7, Windows 8.1, and Windows Phone 8.1.

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Within three years of Steve Jobs' return to Apple in 1996, he transformed the then-struggling company into an innovation machine capable of consistently stealing attention from the rest of the industry. This year's Consumer Electronics Show in Las Vegas suffered at least its fifteenth year of being upstaged by Apple.

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Facebook on Wednesday debuted in limited release a new iOS application allowing employers to let their workers connect and communicate with one another. And Microsoft launched an updated version of Skype for iPhone, making it easy to quickly start a conversation.

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Intel's mobile chip division has lost $7 billion over the last two years while heavily subsidizing the manufacturing costs of Android tablet makers agreeing to use the chipmaker's Atom mobile x86 processors. Microsoft's new Office for Android won't run on any of them.

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There's something about Apple that makes people lose their minds, particularly people who are journalists. The most likely explanation is that putting "Apple" in a headline is currently the most irresistible clickbait known to mankind. That, and there's no time for fact checking or any sort of basic research in today's BuzzFeed world of made up garbage.

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Though Sony apparently held talks with Apple about debuting the film "The Interview" on iTunes, the movie is instead now available for rent on YouTube, Google Play, Xbox Live and Sony's own Crackle service for $5.99, while viewers can purchase the movie for $14.99.

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A survey of 880 college students conducted last week by Chegg found 51 percent named Apple as their preferred smartphone, tablet and laptop brand while 46 percent named Beats as their top pick for headphones.

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While it was Apple who for years targeted Windows switchers to the Mac platform, the tables have turned as now Microsoft is now the underdog, focusing its efforts on trying to win over MacBook users with its Surface Pro hybrid computers.

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Apple was one of more than 50 private companies and trade associations to sign amicus briefs in support of Microsoft on Monday as the Redmond, Wash., company continues an ongoing court battle with the U.S. government over customer data privacy protections.

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Ford has abandoned its troubled Microsoft Sync automotive infotainment system for a QNX-based platform that can support Apple's CarPlay with Hands Free Siri.

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A vast and sophisticated new espionage campaign targeting "military, diplomats, and business execs," discovered by Blue Coat Labs and confirmed by Kaspersky Labs, exploits flaws in Microsoft Windows and seeks to infect Android, Blackberry and iOS devices, but is limited to only infecting iPhones and iPads that are jailbroken.

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Microsoft on Thursday debuted five new applications under its MSN banner for Apple's iOS, offering aggregated content from Bing covering a range of topics including news, sports and money.

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Microsoft's presence on Apple's iOS continues to grow with the acquisition of Acompli, a popular mobile email client that first debuted earlier this year on the iPhone.

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The Safari browser for both iOS and Mac could have a new default search partner as soon as next year, as Apple's current deal with Google is reportedly set to expire in early 2015.

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Microsoft on Friday released a short ad bashing lack of enhancing Siri when it released the latest iPhone 6 models, expectedly touting Windows Phone-based Cortana virtual assistant technology.

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As Microsoft begins ramping up the holiday ad blitz for its Surface tablets, the software giant has kept Apple's MacBook Air squarely in the crosshairs, continuing its string of television spots that pit the two devices against each other.

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The competitive price, strong feature set, and universal compatibility of the Microsoft Band will make it a compelling product for anyone in the market for a wearable fitness and health tracking device, though it does suffer from some of the expected shortcomings of a first-generation product.

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Over the last two years, Intel's mobile chip division has lost $7 billion while heavily subsidizing the manufacturing costs of Android Atom tablet makers. It now plans to phase out those generous incentives, which will make it more expensive for iPad competitors to dump cheap tablets into the market.

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