Apple often touts how its products affect the lives of their users, and a recent update to Siri suggests that the company is committed to doing what it can to save those lives as well.

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In yet another ad meant to sway new tablet buyers away from Apple, and toward the brave new world of Windows 8, Microsoft has once again enlisted Siri to pitch their product, this time for Dell's XPS 10 tablet.

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With iOS 7, Apple has not only made its Siri virtual assistant smarter, but has managed to further distance itself from Android maker Google by turning to Microsoft's Bing as the service's default search engine.

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Apple's personal assistant Siri will get a major overhaul in iOS 7, including a new voice, new appearance, and numerous new features.

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BMW drivers with iPhones may want to take a look at the company's forthcoming models, as the automaker announced on Friday that it would be integrating Apple's Siri Eyes Free mode into all of its 2014 cars.

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It was long suspected, and now Nuance has confirmed that their technology is indeed present in Siri, the digital assistant available on Apple's iOS devices.

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In its ongoing litigation against Samsung, Apple has added five new patents to its claims, targeting both the company's new flagship Galaxy S4 smartphone, as well as the Google Now service for Android.

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Siri is already well known for her wit and willingness to joke, but a recent server-side update has given Apple's digital assistant the ability to tell users they should be more into the whole brevity thing.

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A widely publicized study that reported that voice assistants like Apple's Siri aren't any safer than manually texting while driving failed to test Siri as it was actually designed to be used in its distracted driving experiment.

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Data collected by Apple to improve its voice-driven Siri service is anonymized and kept on the company's servers for up to two years before it is discarded.

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Apple showed up in a Shanghai court on Wednesday on the receiving end of a patent suit, with a Chinese company alleging that the Siri digital assistant featured in iPhones and iPads is based on software that infringes its patents.

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Just over a month after its first models with Siri built in became available, Chevrolet has begun touting the compatibility with Apple's digital assistant in a new ad campaign featuring the iOS eyes free feature.

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A series of newly posted Apple job openings, along with recent automotive initiatives, offer further evidence that the company plans to become a serious player in the in-car technology market.

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Apple is looking to hire user interface engineers to make "the next big thing even bigger," expanding the capabilities the company's Siri search assistant to new apps on iOS, and also, apparently, the company's desktop Mac platform.

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The American division of carmaker Honda announced on Wednesday it will integrate support for Apple's voice-driven Siri personal assistant into its 2013 Honda Accord and Acura RDX and ILX models.

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Before Apple swooped in to purchase Siri, U.S. carrier Verizon was working on a deal that would make the intelligent voice-controlled assistant exclusive to Android devices on its network.

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At this week's Consumer Electronics Show, Hyundai announced a number of new vehicle technologies, including integration with Apple's Siri-powered "Eyes Free" mode.

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Tests with Apple's voice-driven personal assistant, Siri, have found that the service turns to Google for an answer in iOS 6 half as much as it did in iOS 5.

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General Motors on Tuesday announced that it will be integrating Apple's new "Eyes Free" Siri mode in two of its cars early next year, making it the first car maker in the world to implement the technology in a commercial product.

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After over a year of examination, Apple was awarded the design rights for Siri's microphone icon seen by iPhone and iPad users since the virtual assistant was first introduced in 2011.

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