Apple on Thursday released a behind-the-scenes video for "Timer," its extremely popular TV ad featuring Sesame Street's Cookie Monster and the iPhone 6s' always-ready "Hey Siri" command.

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Apple's new tie-up with Major League Baseball seems to have brought more than dugout cred for the iPad -- the company's virtual assistant, Siri, now has access to a trove of modern-day and historic baseball statistics.

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Apple in March updated its Siri virtual assistant to better handle questions about sexual assault and other emergencies, with some queries now leading to responses developed in cooperation with the Rape, Abuse and Incest National Network (RAINN).

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It took only 24 hours for a Microsoft artificial intelligence project to turn from a typical tweeting teenage girl into a hate spewing, offensive public relations debacle, thanks to coordinated attacks on the learning software.

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In a continuing curious omission, every device that runs Apple's M9 motion coprocessor features support for always-listening "Hey Siri" -- except for the 12.9-inch iPad Pro.

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Three "privacy czars" at Apple must sign off on any product collecting customer data, and have had a major impact on technologies like iAd, Siri, and Spotlight, a report revealed on Monday.

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Having debuted on the Apple Watch and Apple TV last year, Siri will finally make its way to Apple's Mac OS X operating system with a new update this fall, according to a new report.

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More than four years after the discovery of a purported Siri flaw that led users searching for abortion clinics to adoption agencies and fertility clinics, it seems Apple and its data providers are slowly working to correct the issue.

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Dot 23 Technologies, a non-practicing entity located in Texas, is looking to take Apple to trial for implementing Siri into the iPhone platform, alleging the virtual assistant's voice dialing and geolocation capabilities infringe upon three patents.

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Apple's CarPlay was awarded the "best individual technology feature in a vehicle" by Autoblog at Detroit's North American International Auto Show.

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Google is allegedly developing a new mobile messaging app that would include chatbots, capable of answering users' questions by scouring the Web and other resources.

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American automaker General Motors has rolled out support for Apple's CarPlay iPhone integration faster and across more models than its rivals, resulting in independent dealers reporting that the feature draws in customers and helps to close the deal in selling new cars.

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A new, free OS X app dubbed SiriMote allows owners of the new fourth-gen Apple TV to pair the device's Siri Remote with a Mac computer, offering a new method of control.

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Apple's chief executive Tim Cook has joined a series of celebrities adding their voice to a new Cerebral Palsy Foundation campaign designed to spark conversations with people with disabilities--in a spot that seeks advice from Siri.

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Detroit automaker Ford enabled Siri Eyes Free integration for more than five million car owners with the release of a Sync infotainment system software update on Thursday, an upgrade compatible with cars dating back to the 2011 model year.

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Though it includes the same M9 motion coprocessor as the new iPhone 6s series, Apple's iPad Pro does not offer support for always-on "Hey Siri" voice controls when operating on battery power.

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Two days before Apple's fourth-generation Apple TV is set to ship out to customers, the company on Wednesday confirmed it will add Apple Music compatibility to the set-top box's voice activated Siri search feature in an update early next year.

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Apple posted a new iPhone 6s commercial to its YouTube page on Tuesday touting the handset's new Siri Hands Free feature with the help of comedian and actor Bill Hader.

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Apple's Siri voice assistant in iOS will refuse to answer questions about music charts for people who aren't Apple Music subscribers, users noted on Monday.

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As part of an ongoing study on the consequences of using hands- and eyes-free systems while driving, the AAA Foundation for Traffic Safety rated Apple's latest version of Siri voice control as "highly distracting," behind Google Now and certain OEM infotainment systems.

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