In a rare promotional tie-in, Apple has quietly updated its Siri virtual assistant with a series of comedic phrases that relate to the recently released "LEGO Batman Movie" from Warner Brothers.

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Due to its distinct lack of physical controls, setting sound levels on Apple's new AirPods requires the use of either Siri or the volume buttons on a paired iPhone, both of which operate on preset magnitudes. For greater control, use Siri to raise or lower the beats by percentage.

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To keep AirPods as hassle-free -- and aesthetically pleasing -- as possible, Apple opted to completely replace physical controls with Siri voice commands, a first for the company. AppleInsider compiled a few key phrases new AirPods owners should know in order to get the most out of their purchase.

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Apple on Monday announced a collection of Siri updates designed to get people using the AI assistant for Super Bowl LI, which will be played this Sunday between the Atlanta Falcons and the New England Patriots.

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Apple's upcoming iOS 10.3 update will include an opt-in for collecting data from iCloud accounts, which will in turn be used to improve "intelligent features and services such as Siri," according to people testing the current beta.

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As expected, Apple has been formally inducted into the Partnership on AI as a founding member, naming Siri-founder and Apple exec Tom Gruber to the board of trustees for the group.

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Apple could help further research efforts in the field of artificial intelligence in the future, with a report claiming it will be joining the Partnership on AI, a non-profit group that counts, Google, Facebook, other major tech companies in its membership.

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Apple's 2017 iPhone models will likely ship with an enhanced version of Siri, reflecting growing competition in the AI assistant space, a report said on Tuesday.

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Since the launch of iOS 10 last September, Apple has made it possible for third-party applications to respond to voice commands through its Siri personal assistant. AppleInsider offers a list of some of the the best apps that boast Siri support.

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Apple made a big deal of third-party Siri integration when it introduced iOS 10 last year, but you may have noticed that you can't order your favorite apps around by default -- here's how to make it work.

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Photographs may be edited by voice commands alone in the future, creative software producer Adobe hopes, showcasing a new proof-of-concept video that shows a Siri-like digital assistant on an iPad being used to make changes to an image.

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There's a new gold rush in tech, related to voice assistance and a voice-first interface for everything we do at home, in the car and while out and about. What happens if the world's best positioned, most profitable tech company fails to capitalize on it?

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In an invitation-only meeting at Tuesdays Neural Information Processing Systems conference, Apple's head of machine learning broke down Apple's specific goals for its artificial intelligence developments, and detailed where it feels it has an advantage of its competitors, giving a rare look at Apple's research process.

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After years of silence from Apple's researchers over fear of losing commercial intellectual property, the company is now allowing employees in artificial intelligence to not only publish their research, but also interface with other academics in the field to further the overall development of the technology.

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Oppenheimer analysts have issued an unusually scathing Apple investor memo, charging that the company is headed in the wrong direction and poised for a "decade-long malaise" as a result.

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One of the advantages of modern iPhones is the ability to go hands-free more often thanks to Siri -- but something people may not know is that it's possible to go straight into speakerphone mode when voice dialing.

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A new exploit requiring precise timing in conjunction with physical access to a device that has Siri enabled on the lock screen has surfaced, giving attackers the ability to view contact information, including photos, and message logs.

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An Apple patent application published Thursday suggests the company is investigating the potential of integrating its Siri virtual assistant into Messages, with claims suggesting the feature might assist users with peer-to-peer payments.

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Samsung on Monday confirmed plans to include a new AI assistant with its upcoming Galaxy S8 smartphone, which should make use of the technology it acquired from Viv -- a firm founded by some of the people behind Apple's Siri.

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Apple's investments in Siri and artificial intelligence will grow in the coming months, Chief Executive Tim Cook revealed in a new interview, disclosing that his company's Yokohama, Japan, facility will boast "deep engineering" for machine learning.

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