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Topic: Surface

Microsoft begins guerrilla marketing campaign for Surface near Chicago Apple Store

10/05/2012, 12:10 pm

Microsoft has begun promoting its forthcoming Surface touchscreen tablets with an alternative, graffiti-style marketing campaign just a block away from an Apple Store in Chicago.

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Microsoft announces Windows 8 will launch in October

07/09/2012, 03:07 pm

With OS X 10.8 Mountain Lion set to arrive this month, Apple's latest operating system will become available at least two months earlier than Microsoft's competing Windows 8.

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Google Nexus 7 seen as threat to Microsoft Surface, not Apple's iPad

06/28/2012, 11:06 am

Google's new Nexus 7 tablet will increase competition in the tablet market and threaten Amazon's Kindle Fire and Microsoft Surface, but isn't expected to have an effect on sales of Apple's iPad.

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Microsoft faces 'major dilemma' pricing Surface tablets against iPad

06/25/2012, 12:06 pm

In order to compete with Apple's iPad, Microsoft may have to price its Surface tablet models so low that it will alienate its longstanding PC partners, according to a new analysis.

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PC makers hint at feelings of 'betrayal' over Microsoft's Surface tablet

06/20/2012, 02:06 am

Some within the PC industry are experiencing a "sense of betrayal" over the secrecy behind Microsoft's recently-unveiled Surface tablet, which will compete directly with Windows licensees, a new report claims.

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Aggressive pricing seen as key to Microsoft Surface's chance of success

06/19/2012, 08:06 am

Microsoft's new ARM-based Surface tablet will likely need to undercut the price of Apple's iPad in order to have a fair chance in the marketplace, analysts believe.

127 comments

Microsoft warned PC partners it was entering tablet hardware space

06/19/2012, 12:06 am

On the heels of the unveiling of Microsoft's Surface tablet, CEO Steve Ballmer has revealed that his company gave PC partners a heads up that it was going to begin producing its own tablet hardware.

58 comments